SBC Leaders - The people behind betting and gaming's biggest brands

The latest episode of the SBC Leaders podcast just dropped, and sees SBC Global Relationships Director Kelly Kehn sit down with Peter-Paul de Goeij, the managing director of NOGA, the Netherlands Online Gambling Association.  The two had a chat in the lead-up to the newly regulated Dutch market’s go-live date, and discussed the market, the potential it has, and what NOGA will be keeping an eye on....

The latest episode of SBC Leaders features Sacha Dragic , Founder & Executive Chairman of Superbet , one of the leading operators in Romania, who have since expanded to Poland and Belgium. Sacha sits down for a chat with SBC Managing Director Andy McCarron, and the two discussed innovation, using acquisition as a means to grow and expand, how to spot the next tech innovations, and how gambling...

Episode 7 of the SBC Leaders podcast features Paris Smith , CEO of Pinnacle , the iconic sports betting operator, a position she’s been in since 2006!  Paris and Kelly get into Paris’ early career, how she got into sports betting and whether she always had ambitions to become a CEO (Spoiler - always wanted to be in charge!). Paris gives her thoughts on company culture, building a team of hard-work...

Episode 6 of the SBC Leaders podcast sees Kelly Kehn sit down for a fascinating conversation with Lenin Castillo , Chief Operating Officer of Logrand Entertainment Group , one of the oldest and most established casino and betting brands in Mexico.  With a portfolio of land-based and online casinos, as well as their recent venture into sports betting with Strendus (considered one of the most disrup...

In the latest episode of the SBC Leaders podcast, SBC’s Global Relationships Director Kelly Kehn sits down in conversation with John Levy , CEO of theScore , one of the most consistently disruptive and fast-growing companies in both sports media and sports betting.  Levy talks about the early days of mobile tech, and the leap that theScore took from TV to mobile-only, the difficulties of competing...

Episode 4 of SBC Leaders is here! Our Global Relationships Director, Kelly Kehn, sits down with Maarja Pärt , CEO of leading crypto gaming firm The Coingaming Group , and gets her thoughts on growing with and beyond cryptocurrencies, creating and maintaining company culture, and what she’s learned since becoming one of the industry’s only female CEOs, and succeeding her mentor, Tim Heath in the ro...

In the third episode of the SBC Leaders Podcast, 12Bet's Rory Anderson shares some of his more memorable experiences in sports sponsorship with 12Bet and 888. During the chat, Anderson touches on the challenges of building up a company culture remotely, successful partnerships with Matchroom Sports, Arsenal and Crystal Palace, and what can be done to combat concern over gambling sponsorship withou...

In the second episode of the SBC Leaders Podcast, Betsson Group CEO Jesper Svensson is in the hot seat. Speaking to Kelly Kehn, SBC’s Global Relationships Director, Svensson gets candid on the topic of Leadership talking on a range of topics from the company's rapid expansion into LATAM to Betsson’s people strategy to lessons learned on leadership and what happened during his first week at CEO. Fo...

FanDuel CEO Matt King is the first guest to take the mic on the ‘SBC Leaders Podcast’ - a  series that gets to know the people driving global gaming’s biggest developments.    Speaking to Kelly Kehn, SBC’s Global Relationships Director, King provides his leadership take on FanDuel’s ambitions to become US wagering’s dominant mass-market player – developing a comprehensive strategy to overcome mult...