Savvy Marketing for Small Business

In this inspiring podcast episode, I sat down with the incredible founders of Season of Color , a business dedicated to helping people discover the colors that align with their unique undertones and hues.  Through personalized color analysis, they help clients uncover the clothing, makeup, and style choices that enhance their natural beauty—inside and out. But this conversation went far beyond fas...

In this episode of Savvy Marketing for Small Business , we’re diving into smart, non-spammy ways to grow your Facebook group with intention and ease.  I’m sharing six proven strategies—from hosting fun local giveaways and creating a magnetic profile video to using Facebook search like a pro, networking in other groups, optimizing your lead magnet thank-you pages, and sending thoughtful, personal D...

In this episode of Savvy Marketing for Small Business Owners, we talk all about The Marketing Power Hour.  We dive into a simple yet powerful strategy for business owners who want to maximize their time on social media.  Discover how to spend just one hour a day engaging with purpose, posting live content, following up with leads, and expanding your audience — all designed to help you generate mor...

In this episode of Savvy Marketing for Small Business , I sit down with the incredible Keren from Quantum Shift Media to talk about the powerful impact writing a book can have on your business.  We dive into how becoming an author can elevate your credibility, position you as an expert in your industry, and open doors to new opportunities. Keren also shares valuable insights on the importance of r...

In this episode of Savvy Marketing for Small Business , we dive into the power of retargeting—your secret weapon for bringing back visitors who didn’t buy.  Learn why 97% of your website traffic leaves without making a purchase and how simple retargeting strategies on platforms like Facebook, Instagram, and Google can turn lost visitors into loyal customers.  I break down three easy ways to get st...

In this episode of Savvy Marketing for Small Business , we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps.  From setting clear goals and knowing your audience to crafting a compelling message and tracking your results – you’ll learn the essential building blocks to create a campaign that works. Plus, I share pro tips on how to stay organized, eng...

In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your own rules in life and business instead of blindly following the ones handed to you. Michelle shares how she broke free from the pressure of other people’s...

The Power of Testimonials – Using Social Proof to Build Trust In this episode, we’re diving into one of the most powerful (yet underused) marketing tools— testimonials ! People trust people more than they trust businesses, which makes social proof essential for building credibility, reducing buyer hesitation, and increasing sales. I’ll walk you through why testimonials are marketing gold, how to s...

In this episode, I chat with Theresa Lacesa, a seasoned business owner who’s mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it can make all the difference between chaos and clarity. Theresa shares her best strategies for effective planning — no overwhelm, no burnout. If you’re tire...

In this episode of Savvy Marketing for Small Business , we’re diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it’s easy to feel overwhelmed and scattered. But fear not—there’s a way to regain control and achieve more without burning out. We explore three powerful strategies to...

Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group - Marketing Made EASY for Women in Business - where we’re tackling the #1 reason businesses miss out on referrals: lack of follow-up. You’ll learn how to build a simple, repeatable f...

In this episode of Savvy Marketing for Small Business , I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025. We discuss the importance of self-reflection, facing personal challenges, and curating the right people and influences in your life. Rachael shares practical tips on overcoming barriers and building the mindset, habits, and tools needed to fuel yo...

Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business , we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can’t afford to miss. ---------------------------- Have questions or to...

Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business , we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder.  Plus, get tips on creating a customer avatar and personalizing your...

In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if i...

Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business , learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. Discover actionable strategies to build trust, stand out from competitors, and create lifelong customer relationships. Plus, hear how the VIP Marketing Mastery program can...

Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business , we dive into the power of defining your Unique Selling Point (USP).  Learn how to discover, refine, and leverage what makes your business truly unique to attract your ideal customers and rise above the noise. Packed with actionable tips, this episode will help you craft a marketing strategy that hi...

In this episode of Savvy Marketing for Small Business , we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, but goals, paired with a solid marketing plan, create a clear path to success. We explore how to reflect on past efforts, set specific and actionable goals, and tie t...

In this episode, we’re tackling the ultimate productivity hack: time blocking ! Discover how busy women in business can use this strategy to streamline their marketing, maximize their time, and reduce stress. Learn practical tips for batching content, setting theme days, and creating a schedule that works with your life—not against it. If you’re ready to “block it like it’s hot” and get more done...

Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank In this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features.  Learn how to repurpose content to extend its valu...

In this episode of Savvy Marketing for Small Business , I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of priorities without feeling overwhelmed. We also dive i...

In this episode of Savvy Marketing for Small Business , we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up authentically, connect with your audience, and...

In this episode of Savvy Marketing for Small Business , we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women.   Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I’ll walk you through simple steps for choosing the right tools, setting goals, using weekly themes, an...

In this episode of Savvy Marketing for Small Business , we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We’ll cover the importance of having consistent communication off social media, the power of email marketing,...

In this episode of Savvy Marketing for Small Business , we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing.  I share insights on why chasing perfection is an illusion, how overthinking kills momentum, and how to shift your mindset from ‘perfect’ to ‘progress.’ Plus, I give practical tips to help you take action confidently, without...