Sambuno Marketing Journal

Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com

Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com

Whether you’re trying to quickly adapt to a remote management situation, or settling into the role for the long-term, the same fundamentals need to be put in place to build solid communication, performance, and employee growth. Learn more about my experiences working remotely as a digital nomad: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/

Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.

Podcasting is a superior marketing tool in this day and age. Today it’s important to begin the process of repurposing your blog posts into podcasts: https://www.sambuno.com/understanding-podcasting-as-a-marketing-tool/

You can optimize your site structure to make it easier for search engines to find all of your content. Learn more at: https://www.sambuno.com/

Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.

During a moment of crisis that we are experiencing at this point, leverage your business to be a solution, an alternative, and a trump card. People should look to your business as a beacon and not a shadow of doubt. Market your business as a helping hand, as a reinforcement of troops, and as the lighthouse amidst the dark seas. You can also read it here: https://www.sambuno.com/why-a-company-shoul...

A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.

U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus

This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.

Entrepreneurship is a risk and thus it has the potential for failure. And if we consider entrepreneurship without the failure aspect involved then we are negating 90% of what that journey is about. Most success if not all success comes out of failure and we should talk more about it.

Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately be successful without doing the necessary and prerequisite mountain of work. Even Apple had to innovate...

Lead generation, the name almost makes it sound like machinery and… it is. By understanding the process involved in generating leads, it becomes all too easy to see it and to understand it as a machine with various parts that need to be lubricated in order for the system to work holistically.

Google shopping is the most effective, efficient and targeted method to reach the audience for your products in regards to your ecommerce store. Not to mention, it is the most cost effective.

Social media has taken an unprecedented role in our lives, from the way we communicate with friends to how we grow our business ventures. You can also read about it here: https://www.sambuno.com/social-media-as-a-dialogue-inducer-and-trust-builder/

In the optimization of a marketing strategy, we are looking at the various channels by which we can engage and effectively reach our marketing objectives.

A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast

Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.

Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.

Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor

Guerrilla marketing puts your message right in touch with the consumers of your product or service.

What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.

The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.

Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.