Graham Elliott

Salescraft Training: Selling for success

Business EN ↓ 94 episodes

The gap between average and elite in sales is rarely talent — it’s perspective. Selling for Success is for sales professionals who refuse to plateau. Each episode reveals the thinking patterns, decision frameworks, and behavioural edges that consistently separate top performers from the majority. No trends. No motivational noise. Just high-value insight you can apply immediately to win complex deals, earn trust faster, and take control of your trajectory. Because in modern sales, small advantages compound — and the professionals who understand this pull ahead fast. Follow now to stay sharp, re...

Author

Graham Elliott

Category

Business

Podcast website

www.salescraft.training

Latest episode

Jul 5, 2026

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Episodes

How to differentiate from your competitiors 13.01.2025

Send us Fan Mail Differentiating your business from competitors requires a blend of effective pricing, communication, and service quality. The episode explores the impact of perceived value, ethical selling practices, and client feedback on establishing a sustainable competitive advantage.  • Importance of perceived value in pricing  • Control over quality and customer service  • Role of communica...

How to Transform Sales Peaks into a Smooth Flow 06.01.2025

Send us Fan Mail Discover how to break free from the chaotic sales cycle that leads to last-minute rushes and stress. This episode offers insights into understanding personality types, creating weekly sales targets, and aligning sales efforts with seasonal buying patterns for more consistent results. • Analysis of the sawtooth sales cycle  • Explanation of the DISC personality model and its releva...

Overcoming inexperience 30.12.2024

Send us Fan Mail Unlock the secrets to starting a successful journey in sales with our latest episode! Ever wondered how recommending a favorite movie is like making a sale? We promise you'll gain practical insights into initiating conversations, handling objections, and closing deals—minus the fear of being too pushy. Whether you're stepping into a sales role by choice or necessity, thi...

The Art of Keeping Clients for Life 16.12.2024

Send us Fan Mail Finding new clients can be hard and the cost per new client can be very high. So it makes sense to keep clients as long as possible. So, whether you are selling a service, a product, or a membership, what do you need to think about when considering client retention?    The first thing I talk about in this podcast is recognising, from the start, which clients are most likely to sta...

How to have the right conversation (every time) 09.12.2024

Send us Fan Mail Having the right conversation is vital if you are to be successful in sales. But, did you know that understanding WHO you are speaking to and their personality type, can make or break a deal? We all like to be with people who are like us and who 'get' us. This is as true in sales as it is in every other aspect of our lives. Personality profiling tools, such as Myers Brig...

How to deal with the 6 biggest fears that salespeople have 02.12.2024

Send us Fan Mail Conquer your sales fears and elevate your career with insights from my 30 years of experience in sales and training. Discover how to transform rejection from a personal setback into a simple communication hiccup, and learn strategies that will help you break free from the fear of failing to meet sales targets. This episode is designed to empower you with practical techniques to bo...

The Art of Communicating Real Value 18.11.2024

Send us Fan Mail What if the true worth of a product isn't found on its price tag? Join us as we unlock the mystery of value in sales, exploring how individual needs transform simple transactions into meaningful exchanges. Through entertaining stories, like my adventures with a gym membership and the unexpected lessons learned from a quirky car repair, we unravel how personal motivations such...

Turning Sales Rejection into a Growth Catalyst 11.11.2024

Send us Fan Mail Unlock the secrets to turning rejection into a stepping stone for success in your sales career. Ever wondered why some people thrive despite constant setbacks? We promise you'll walk away knowing how to handle rejection without taking it personally and even see it as a beneficial part of the sales process. Discover strategies to manage personal conflicts with clients by lever...

Tailoring Your Approach to Client Needs 04.11.2024

Send us Fan Mail Unlock the secret to mastering client communication, ensuring your business meetings don't end with a puzzling silence. Have you ever left a meeting thinking you've nailed a deal, only to never hear from the client again? We explore how understanding the DISC personality profiling model can revolutionize your approach to client interactions. By identifying whether a clie...

Finding the Right Fit By Understanding Clients 21.10.2024

Send us Fan Mail What if you could transform your sales approach by prioritizing genuine understanding over aggressive tactics? Tune in to discover how to navigate sales conversations with ease and authenticity, moving beyond traditional methods that rely heavily on overwhelming lists of questions. We guide you through the art of turning sales into a conversation that feels as natural as recommend...

Transform Your Sales Strategy for Lasting Impact 14.10.2024

Send us Fan Mail What if you could turn your high-pressure sales role into a streamlined, stress-free powerhouse of productivity? Unlock the secret to enhancing sales efficiency by focusing on the right metrics and prioritizing productivity over busyness. In our latest episode, we break down actionable strategies for reducing stress in sales, emphasizing the importance of understanding your entire...

Eliminating Stress with Disciplined Habits 06.10.2024

Send us Fan Mail Unlock the secrets to mastering sales prioritization and time management. Ever wondered how understanding your personal strengths and weaknesses could transform your business? This episode promises to guide you through the art of leveraging tools like the DISC profile to optimize your workflow. We'll help you navigate the challenges of juggling multiple responsibilities, ensu...

Conquering Sales Fears: Turning Rejection into Opportunity 01.09.2024

Send us Fan Mail What if your fear of rejection is the only thing holding you back from closing more deals? Join us as we unravel the complex emotions tied to a career in sales and promise actionable solutions to common obstacles. Master strategies to handle the fear of making cold calls, learn how to reframe rejection into opportunities for meaningful conversations, and understand the importance...

Breaking Mental Barriers to Boost Sales 19.08.2024

Send us Fan Mail Struggling with the fear of making cold calls or hesitant to ask for referrals? This episode promises to transform your sales approach by uncovering the psychological barriers holding you back. We'll dig into how past experiences and deep-seated beliefs can create mental roadblocks, making it tough to initiate contact with potential clients. Learn why our brains cling to thes...

How to blow a deal without realising it! 11.08.2024

Send us Fan Mail What if your potential clients are slipping away, despite positive initial meetings? We've all been there - a promising interaction with a client that suddenly goes cold. This episode unpacks the mystery behind disappearing clients, specifically within the car sales industry. I share my own frustrating experience of trying to buy a Land Rover in Sydney, only to see the deal f...

Breaking Imposter Syndrome: Elevate Your Sales Process and Performance 28.07.2024

Send us Fan Mail What if your sales slump isn't about your product, but your approach? In our latest episode, we promise to equip you with the tools to turn your sales game around and break free from the cycle of frustration and diminished confidence. By honing your lead qualification process and targeting the right audience, you can stop casting that wide, desperate net and start focusing on...

Authenticity in Sales: Building Lasting Client Relationships 22.07.2024

Send us Fan Mail Ever felt uncomfortable dealing with a pushy salesperson? We get it. This episode is all about shattering that sleazy salesperson stereotype and showcasing how honesty and ethical behavior can elevate the sales profession. Hear a personal story about a colleague who was so turned off by the negative perception that he refused to have 'sales' on his business card. Learn w...

Real-Life Leadership Lessons for Business Growth 10.07.2024

Send us Fan Mail Can good leadership truly transform a struggling business into a thriving success? Join me in this episode as I reveal the secrets to creating a supportive work environment that not only encourages employees to admit mistakes but also fosters continuous improvement. Drawing from my own experiences, you'll learn how transparent error management can prevent deeper issues and wh...

Transforming Sales Through Leadership: Mastering Consultative Selling and Effective Client Engagement 10.07.2024

Send us Fan Mail What if you could transform your sales approach by viewing it as a form of leadership? Discover how guiding clients through the buying process, while keeping the reins, can significantly boost your success. In this episode of Sales Craft Training, I, Graham Elliott, bring you wisdom from my 30 years in sales roles, shedding light on the universal techniques that can elevate your p...

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