Sales Transformation

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or cont...

IT’S TIME TO DO SOME HOCUS-POCUS What is a product-led sales platform? How does it work? Alexa Grabell is about to close her conversation with Collin, and today she will be putting her focus on POCUS. She explains the primary function of Pocus as a product-led sales platform to gather organizational data, create analytics, and generate actionable insights that will lead sales reps to success. Find...

THE COMPOSITION OF YOUR SDR TEAM IS LIKE A FOOD MENU, THERE ARE A LOT OF COMBINATIONS TO CHOOSE FROM In this episode, Kevin Warner is back to discuss SDR Teams. There are quite a handful of compositions you can actually choose. There are different compositions available depending on your preference, be it an all-internal team, a fully outsourced one, or a hybrid team. Kevin breaks down the pros an...

PEOPLE FOLLOW PEOPLE. PERIOD. Why do we need another person to take the evangelist role when you already have your Founder, your Head of Sales, or your Head of Marketing? Isn’t it redundant? In this episode, Collin explains why a Chief Evangelist should be a unique role, a position that is separate from the masters of sales and marketing, as this role needs to be a thought leader for customers to...

SOMETIMES, WHEN YOU GOT NO IDEA, FREAKING IDEA OF WHAT YOU’RE DOING, YOU JUST GOTTA DO IT ANYWAY We are back with Alexa today, and in this conversation, she shares her experience in operating founder-led sales for Pocus. She explains the reason why she had to operate the business that way, what challenges she faced, and how she worked on it and succeeded by being intentional about leading her sale...

HOW DO YOU FIGURE OUT THE RIGHT MESSAGE FOR THE RIGHT PERSON?                                                                                                                                          Saying tailoring your message based on their personality is easier said than done for most sellers. However, Collin explains that it’s not as complicated as you think. It all comes in two steps, leavin...

WHAT IS SALES DEVELOPMENT WITHOUT A FULL-TIME SDR? With its definition as a Sales Development Rep, many people in the sales space are used to having full-time SDRs as the major channel for sales development. However, Kevin Warner believes otherwise. In this episode, Kevin discusses the reasons why the future of sales development does not really require a full-time SDR, as what we really need to me...

HOW MUCH IS TOO MUCH? As a seller, the best way to earn your audience’s trust is to provide value beyond their expectations. Marki starts off the episode by sharing her habit of overwhelming people with value without expecting anything in return. Collin also dives in by discussing the importance of focusing on providing overwhelming value instead of burning out the audience with pitch slaps and of...

DO YOU HAVE A MILLION-DOLLAR IDEA? How well do you think it is? Some people are too passionate about their ideas that they blindly execute them and ultimately fail in the process. In this episode, Alexa is back to discuss the ways of knowing whether your idea is business-worthy or not. She also explains that you need to have a hypothetical approach and think about the possibility of failure. Learn...

ARE YOU ANALYTICAL ENOUGH? Being a seller is not always about knowing just one customer, it also involves knowing your entire customer base as a whole. Kevin Warner is back and today he talks about the importance of having analytics in your sales process. Kevin also explains how every outbound channel has just the same structure, the true big factor is having enough analysis on your customers to k...

LET’S GET TACTICAL Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Lea...

UNLOCKING YOUR CUSTOMER’S DATA IS LIKE MAGIC Collin welcomes Alexa Grabell to the show. She is the Co-founder and CEO of Pocus. Alexa shares her sales story and how her career led her to found Pocus, the first Product-Led Sales platform that turns data into revenue. We all know that sellers need customer data to build their lists and it was difficult to unlock back in the day. Tune in as Alexa dis...

GO FORTH AND MULTIPLY As more and more companies join the growing trend of having evangelists in their ranks, you gotta wonder, why do we need one? What are the pros and cons of having an evangelist? Collin shares how he ended up with this title which they never really discussed right away, and what he thinks are the pros and cons that come with it. He also discusses that the reason why this role...

IS YOUR COMPANY SALES DRIVEN? In this episode, Collin welcomes Kevin Warner, Founder and CEO of Leadium. The two will be talking about the future of sales and sales organizations. Kevin shares his history of founding Leadium after learning that sales is the driving force of a company. Stay tuned as Kevin also discusses his learnings after running the sales agency business, only here, in the latest...

EVERYBODY HAS A PERSONALITY We all have our likes, dislikes, things we love, and things that drive us nuts. The question now is, how do we sell to each of these personalities?  In his interview with Mark McInnes in Best of Sales Skills , Collin briefly explains his role as a Chief Evangelist. He also discusses the different capabilities and benefits of HumanticAI and cites sample results of their...

WHAT IS SOCIAL SELLING TO YOU? This episode starts off with Marki and Collin discussing the value of consistency in any channel you use when selling. Marki then posed a question for Collin on his thoughts on what is social selling. Collin explains that social selling should be treated as an inbound channel rather than an outbound one and breaks down how adding value comes into play with it. Find o...

HOW DO YOU DELIVER A “CALL TO ACTION”? Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will lea...

HOW DO YOU PLAY THE GAME? Collin’s Chief Evangelist role is pretty much new as well as it is for Humantic. Having said that, positive results are only expected if a proper plan is created and executed. Collin lays down his cards today and breaks down their game plan on how to evangelize their product well into the market. Collin also explains how an evangelist’s integration into the team is import...

YOU GOTTA LOVE IT TO BE GOOD AT IT While interviewing Collin about cold-calling, Marki Lemons recalls her own experience with a cold-caller where she resonates with the importance of having a positive mindset toward it. Marki shares the story of this cold caller who built a great rapport with her because he is happy and loves his work. Collin affirms this by explaining that you can only be good at...

36 IS A LOT, HOW DO YOU DEAL WITH THAT? It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with whe...

HOW MUCH IS TOO MUCH? Jordan is back with Collin, and today, he talks about different price levels in sales funnels, which are considered low tickets, and which are high tickets. Jordan also discusses the importance of knowing your limit when it comes to the items you sell using sales funnels and knowing the right number of upsells you should make. Find out more in this latest episode of Sales Tra...

WHY DO I EVEN NEED THAT? As companies and the market evolve in these modern times, new roles and functions are being created to help organizations scale to a higher level, or simply succeed in their mission. The question is, do we really need them? In this episode, Collin explains how his evangelist role came to be and its importance to HumanticAI. Collin also discusses the initiatives they starte...

WHERE’S THE FUN IN FUNNELS? Jordan is back with Collin, and today, he talks about how you can figure out what it is you want on your funnel. Jordan breaks down the different approaches to making funnels depending on your goal as a seller, whether it’s selling high-ticket products or just finding the right fit. Learn more about these tactics in this latest episode of Sales Transformation. Want to b...

ARE YOU TRUSTWORTHY? Rish Bhandari is back and in today’s episode, he and Collin talk about how dark social is starting to become a means of building pipelines for those who are using it properly. Rish also talks about how sellers can leverage dark social by taking time and effort to become a trusted source of information. Find out more in this latest episode of Sales Transformation. Want to book...

IF YOU THINK IT SUCKS, IT’S GONNA SUCK Cold-calling has a bad rep with a number of sellers, saying it’s too difficult, it’s too time-consuming, and it’s not gonna get results, but for Collin who really loves cold-calling, it just depends on your mindset. Collin explains how you can make a positive shift in your mindset toward cold-calling, and breaks down some details like people’s common mistakes...