Leadium
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizi...
Author
Leadium
Category
Podcast website
Latest episode
Aug 1, 2024
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Episodes
726 - The Power of Radical Collaboration in Sales Transformation, with Ronen Pessar 22.03.2024 11:02
Ronen shares a personal experience of miscommunication and highlights the need for understanding different communication styles. Pessar also explores the concept of radical collaboration and how it can improve teamwork and productivity. Follow the Host: Collin Mitchell (Partner, Leadium ) Our Episode Guest: Ronen Pessar (Founder, Ronen Pessar Advisory ) Sponsored By: Leadium | The leader in outbou...
725 - Mastering Sales Strategy, with Carl Cox 04.03.2024 13:49
In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities. F...
724 - Enterprise Sales Acceleration: Warmly's Game-Changing Insights, with Alan Zhao 01.03.2024 10:56
Alan and Collin discuss the evolution of Warmly from its initial concept as a co-founder matching platform to its current focus on enterprise solutions like Zoom Name Tags. Alan shares insights into the challenges faced and the pivotal moments that led to the company's success. The episode highlights the importance of adaptability and perseverance in the ever-changing landscape of sales technology...
723 - Using AI to Transform Sales: Deep Work Examples and Tactical Strategies, with Ryan Staley 28.02.2024 10:07
Collin welcomes back Ryan Staley to discuss specific use cases of AI in sales. They explore how sales leaders can leverage AI to create an entire sales organization in just 20 minutes, as well as using AI for predictive analysis and client segmentation. They emphasize the importance of providing enough context when using AI and how regular use improves the ability to ask specific questions. They a...
722 - Sales and Marketing Alignment: The Key to Revenue Success, with Kate O'Neil 26.02.2024 11:37
In this episode, host Colin Mitchell interviews Kate O'Neil, CEO of Teeming, about her journey from sales to marketing. They discuss the challenges and pressures of sales, the lack of diversity in the sales industry, and the importance of aligning sales and marketing teams. Kate shares her insights on how sales and marketing can work together more effectively to achieve revenue goals. Follow the H...
721 - The Power of Psychological Safety in Sales Teams, with Ronen Pessar 21.02.2024 15:11
Collin Mitchell welcomes guest Ronen Pessar to discuss high-performance results-driven culture. They delve into the importance of building relationships and investing in the people you work with, as well as the concept of psychological safety in the workplace. Ronan shares his personal journey from property management to sales development and leadership training. The episode highlights the impact...
720 - Mastering Founder-Led Sales, with Lloyd Lobo 19.02.2024 15:01
In this episode, host Collin Mitchell interviews Lloyed Lobo, co-founder of fintech company Boast. They discuss Lobo's journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and eventually an entrepreneur. Lobo shares his experiences in running founder-led sales and emphasizes the importance of communication and selling skills for entrepreneurs. He also highlights t...
719 - Unconventional Strategies for Capturing and Maintaining Buyer Attention, with Amy Hrehovcik 13.02.2024 18:30
In this episode of Sales Transformation, host Collin Mitchell is joined by guest Amy Hrehovcik, a sales expert focused on teaching reps how to capture and maintain the attention of buyers. They discuss creative ways to prospect and the importance of understanding the broader scope of the business problem that sales reps address. Amy shares her experience using the speaking circuit for conferences...
718 - Leveraging AI Skills for Sales Transformation, with Ryan Staley 09.02.2024 10:02
In this episode, host Collin Mitchell and guest Ryan Staley discuss the power of AI in sales and marketing. They explore the potential for AI to revolutionize the sales process and the increasing demand for AI skills in the workforce. They also discuss the role of AI in increasing productivity and efficiency in sales roles. Overall, the episode highlights the importance of embracing AI and acquiri...
717 - Playing the Long Game: Keys to Success in Sales Today, with Dale Dupree 25.01.2024 16:28
In this episode, host Collin Mitchell welcomes Dale Dupree, founder and leader of the Sales Rebellion. They discuss the importance of playing the long game in sales and how it leads to success. They also talk about the need for finding good leadership and not settling for a job that doesn't align with your values. Dale shares his personal journey and how he found fulfillment in sales. Follow the H...
716 - Building a Pipeline Faster: The Key Mistakes and Strategies, with Wendy Weiss 23.01.2024 20:46
Collin Mitchell and Wendy Weiss, founder of Salesology, discuss the art of building a sales pipeline. They emphasize the importance of targeting a specific audience and crafting messaging that resonates with that audience's problems. Wendy shares her unique approach of setting appointments before asking questions, which helps eliminate resistance and leads to more productive conversations. They al...
715 - Unlocking the Power of AI for Revenue Teams, with Ryan Staley 18.01.2024 9:45
In this episode, Collin Mitchell and Ryan Staley discuss the potential impact of AI on sales and revenue generation. Ryan shares his background in sales and his journey into AI, highlighting the transformative power of AI in unlocking new possibilities for businesses. They also touch on the future of AI in videos and entertainment. Follow the Host: Collin Mitchell (Partner, Leadium ) Our Episode G...
714 - Unleashing Creativity in Sales: Using Personalized Videos to Land Meetings, with Ryan O'Hara 28.12.2023 13:57
In this episode, Collin welcomes Ryan O'Hara to discuss creative video prospecting in sales. They talk about the power of using personalized videos to grab prospects' attention and increase response rates. Ryan shares his experience of creating customized jingles and commercials for companies he wants to break into, which has led to successful meetings and conversions. They also emphasize the impo...
713 - Unconventional Sales Strategies: Building Trust and Standing Out in the Sales Process, with Dale Dupree 26.12.2023 16:57
Collin Mitchell welcomes guest Dale Dupree, a legendary sales expert, to discuss the importance of building relationships in sales. They emphasize that people buy from people they know, like, and trust, and that price is not always the determining factor. Dale shares his unique approach to the sales process, including creating memorable experiences during the proposal stage. He highlights the impo...
712 - Overcoming Call Reluctance and Building a Strong Sales Pipeline, with Wendy Weiss 21.12.2023 17:14
In this episode, host Collin Mitchell interviews Wendy Weiss, the founder of Salesology, a prospecting method that generates predictable sales results. They discuss Wendy's background as a ballerina and how her dance training taught her valuable skills for sales. Wendy shares her three-step salesology prospecting model, emphasizing the importance of warming up, rehearsing, and performing in sales....
711 - The Power of Gratitude in Sales and Leadership, with Elizabeth Frederick 19.12.2023 14:43
Colin Mitchell welcomes Elizabeth Frederick, an operations officer and senior advisor at Criteria for Success, to discuss the topic of gratitude in sales and leadership. They explore the benefits of having a gratitude practice, including improved relationships, reduced stress, and better mental health. Elizabeth shares practical ways to incorporate gratitude into daily life, such as reflecting on...
710 - Unlocking LinkedIn Success: Offline Strategies for Sales Professionals, with Lindsey McMillion 14.12.2023 19:46
Colin welcomes Lindsey McMillon-Steeman back to the show to discuss leveraging LinkedIn for sales success. They talk about the importance of having a profile that reflects who you are offline, and how to make sure your online presence matches your real-life persona. Lindsey shares tips on optimizing your LinkedIn profile and using features like the name pronunciation audio to humanize yourself. Th...
709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree 12.12.2023 13:23
Collin Mitchell welcomes guest Dale Dupree, also known as the "Copier Warrior," to discuss his unique approach to sales. Dale shares his philosophy of putting people before products and building relationships based on emotion and community. He talks about the importance of reputation and the impact it can have on sales success. The conversation also touches on the role of authenticity and persever...
708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum 07.12.2023 13:02
In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales...
707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara 05.12.2023 9:52
In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and calls, and the need for sales reps to be creative...
706 - Mastering Deliverability: How to Get Your Emails in the Primary Inbox, with Leslie Venetz 30.11.2023 23:39
In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails to point prospects to their emails. They also dis...
705 - Taking Action in Sales: More Than Just Talk, with Larry Long Jr. 28.11.2023 16:15
In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experiences and encourages listeners to ask tough questions...
704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick 23.11.2023 21:47
In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination,...
703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons 21.11.2023 17:24
In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. Th...
702 - The Process of Buying Sales Technology, with David Dulany 16.11.2023 22:10
In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and...
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