Sales Strategy & Enablement by Revenue.io

Andreas Jonsson is the CEO of Shield, which provides LinkedIn analytics for content creators. Bottom line, if you post on LinkedIn you should be using Shield. If you're in sales, as most of you are, LinkedIn is becoming even more important to you. Increasingly it's where business happens. And in our conversation today, Andreas and I talk about an area of growing importance to sellers: developing y...

Ron Karr is the CEO of Karr Associates and best selling author of "The Velocity Mindset®: How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results―Faster." Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Blueboard | A rewarding alternative to President's Club | https...

Margot Bloomstein is a brand and content strategy consultant. And author of an interesting book titled, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." Now hearing that title you might think that this episode is about branding and marketing. As I read Margot's book it struck me that the same techniques that brands use to connect and build trust with their buyers appl...

Jim Irving is the CEO of Merit Consulting based in Belfast, Northern Ireland and author of the book, "The B2B Selling Guidebook." Today we're talking about service-led selling and why it's important in today's business environment. Plus, we explore some of the wide range of practical sales tactics that Jim has as a result of decades of experience in high-level complex enterprise sales. Follow Andy...

Casey Jacox is author of the book, "Win the Relationship, Not the Deal" and host of the “Quarterback Dad” podcast. In this episode Casey and I talk about the value of relationships in building your book of business and career. And why you need to focus on winning the relationship first. Earlier in his career Casey found that too often, he was focused on the metrics of sales activities rather than...

Mario Martinez Jr is Founder and CEO of Vengreso. In this episode we discuss the following conundrum: 68% of sellers today believe that the hardest part of selling is prospecting, when low win rates would tell us that actually selling (helping the buyer make their decision) is where most sellers are struggling. We also dig into the current state of social selling and Mario shares his 4 tips for ef...

Ralph Barsi (VP of Global Inside Sales at Tray.io) is one of my favorite people in the sales business. Today we discuss how Sales Development Reps (SDRs) and Account Executives (AEs) should be working together. We dig into Ralph's Rules for Successful SDR/AE Relationships. And why when SDRs effectively support AEs they build fatter pipelines. Plus, we explore why the best SDR/AE teams hold multipl...

Garland Vance is the founder of Advance Leadership and author of the book, "Gettin' (Un)Busy: 5 Steps to Kill Busyness and Live with Purpose, Productivity, and Peace." And in this conversation Garland and I talk about busyness. Busyness being an overcommitment to too many good commitments. Well intentioned commitments. But as the saying goes, the road to hell is paved with good intentions. We talk...

Lisa Magnuson is the author of "The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly." In today's episode Lisa and I talk about one of my favorite topics: winning big deals. We start with why and how companies make selling big deals harder than it needs to be. Lisa then shares her concept of the Customer Perception Spectrum and what sellers need to do to move up the spectrum. We dig into...

Jared Robin is the co-founder of the RevGenius community. In our conversation Jared and I cover a lot of ground. Starting with a discussion around the growth of the community in the sales world. Everybody is probably familiar with one or two of these at least. Jared takes us through the story of RevGenius's founding and talks about its mission and how it's serving its members. We dig into what's b...

David Wood is the founder of Focus. Ceo and a high performance coach. In today's conversation we talk about David's prescription for growth, which he calls the Five Ones. These are great guidelines for sellers to put together a disciplined and focused plan for success: One ICP, One Problem & One Promise, One Conversion Tool, One Source of Traffic, and Give Yourself One Year. Plus, we dig into why...

Tony Hughes and Justin Michael are the co-authors of a new book titled, "Tech Powered Sales: Achieve Superhuman Sales Skills." In their book they make some bold predictions about what the future of sales will look like so on today's episode we dig into some of these predictions. Including why a 1/3 of field sales jobs will go the way of the dinosaurs. Plus, why more than 80% of all sales developme...

Nick Capozzi. is the VP of Sales at Smile Virtual. And the founder of SalesPitching. On today's episode Nick and I start off talking about his experiences spending 10 years living and working on a cruise ship as a salesperson. It's a fascinating story. Then we move on talk to talk about the main topic of the day: how to get better at presenting yourself on video. Tune-in for real practical takeawa...

Karry Kleeman is the Chief Revenue Officer at LogicGate. On today's episode we talk about risk and how sellers can manage it. Plus, we dive into what sellers typically miss with risk in sales and the steps they can take to fix it. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explo...

Mike Bosworth is one of the true legends in the sales profession. He is the author and creator of both "Solution Selling" and "Customer Centric Selling." I enjoy it every time Mike comes on the show. Because I learn something new. And today's no exception. In today's episode we talk about a growing problem in sales: discovery resistance. Discovery resistance is resistance to being questioned – pus...

Aaron Evans is the co-founder and Head of Training & Enablement for a new venture called FlowState - a B2B sales performance consulting firm based in the UK. Aaron has also been recognized as a Top 20 Global Sales Enablement Influencer. In today's conversation Aaron and I dig into the topic of qualification. It's a subject that gets a lot of lip service but overall qualification is not performed v...

Marc A Pitman is the CEO of the Concord Leadership Group and author of an interesting book titled "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be." In today's conversation Marc and I talk about the importance of developing and embracing your personal style. This is critical for individual contributors in sales as well as sales leaders. So, we div...

Janine Kurnoff & Lee Lazarus are the co-founders of The Presentation Company and co-authors of a really cool book titled "Everyday Business Storytelling: Create, Simplify and Adapt a Visual Narrative for Any Audience." And, they are sisters! I loved reading my guests' book. They really have simplified the process of creating and telling a great story and it's such a beautiful visually compelling b...

Cherilynn Castleman is the managing partner of CGI Executive Coaching and the Chief Learning Office for Sistas in Sales - the first national organization to serve women of color in professional sales careers. In today's conversation Cherilynn and I talk about her new book, "What's in the C.A.R.D.S.?: 5 Post-Pandemic Sales Strategies." Cherilynn calls herself the relationship sales expert, which of...

As you all know this podcast is a part of the ringDNA family. So we’re excited to announce that ringDNA, the revenue acceleration platform, has been named a Cool Vendor by Gartner. What is a Cool Vendor, you ask? According to Gartner, a Cool Vendor is a company offering technology that is innovative — it enables users to do things they couldn’t do before. To celebrate this, we wanted to bring you...

Brendan McAdams is the co-founder of Expertscape and Managing Director of Kiinetics. In today's conversation we dig into the changing nature of how salespeople are employed. In short, we explore the question: are we approaching a time when most sellers will not be employed as full-time employees of the companies whose products they sell? Will future sales employment look more like gig work? Or wil...

Phil M Jones is the author of the mega best-selling sales book, "Exactly What to Say: The Magic Words for Influence and Impact." In today's conversation we talk about “magic words”. I really like Phil's book. He provides incredibly simple (yet highly effective) takeaways about the phrases that any seller can incorporate into their day-to-day selling that open the doors to in-depth conversations wi...

Ray Rike is the founder and CEO of RevOps Squared, and host of the Metrics that Measure Up podcast. On today's episode we're talking all things sales metrics, the good, the bad and the ugly. Which ones works, which don't. And we also dive into the metrics sales leaders and sellers should be tracking and analyzing that actually move the needle on sales performance. Follow Andy: LinkedIn | https://b...

Kristina Jaramillo is the founder of Personal ABM. Today we talk about how to win, protect and expand the EXACT accounts you want. We also dive into a larger sales problem: namely that sales is still stuck trying to push buyers through their sales process. Instead of sellers helping buyers create a buying vision so strong that buyers pull sales, marketing and account teams through the buying proce...

Michael Londgren is the CMO at Seismic. Today we're going to discuss the findings from the 2021 edition of Seismic's annual benchmark report on sales enablement titled, "Decoding the Best Practices of Visionaries." First, Michael shares how Seismic defines a sales enablement visionary. Then Michael and I dig into the 5 key findings for sales enablement leaders in Seismic's report. Position sales e...