Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Richard Broo, project management turnaround specialist and founder of True North PMP Consulting, joins John Golden to expose the invisible forces that cause 19% of all projects to fail — from uncontrolled scope creep and unexamined assumptions to the hidden costs of leadership disengagement — and shares the 60-day triage and root-cause correction framework he uses to rescue initiatives that are ov...

Shabnum Bi, Founder and Director of Early Nurture Preschool in Birmingham, joins John Golden to discuss how she rebuilt an award-winning early years setting after forced liquidation — and why staying small, community-rooted, and hands-on is the strategy behind her Outstanding Ofsted rating and global recognition. Learn more at www.earlynurturepreschool.co.uk .

Lisa Pagotto, Founder & CEO of Crooked Compass, joins John Golden to discuss what happens when a business loses its founding purpose — and how to rebuild when everything collapses at once. Drawing on her Shark Tank Australia experience, a near-administration crisis, and a bold COVID pivot into private aviation touring, Lisa shares the leadership principles that have kept her business growing for o...

Sridhar Ravilla — fractional transformation executive and author of Transformation That Lands — joins John Golden to examine why well-funded enterprise transformations fail after strategy is approved, tracing the moment accountability quietly moves from named owners into committees, dashboards, and AI systems. Sridhar shares the resignation test, the deferral committee trap, and the 90-degree blin...

Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather...

Andy Hedrick, Founder and CEO of Green Path Tech, joins Sales POP! to unpack the 2V2R Rapid Sales Growth System — a proven B2B framework built on one principle: Value and Verified Results must outweigh Risks and Resistors in every deal. Andy covers proof-of-concept selling, fractional resourcing, and using AI without losing buyer trust — drawing on 250+ projects and $500M+ in revenue growth. Learn...

Tony Paquin, CEO and Co-Founder of iRemedy Healthcare and co-inventor of 12 AI and machine learning patents, joins Sales POP! to discuss how artificial intelligence is transforming healthcare procurement, eliminating supply chain risk, and redefining the future of sales. Drawing on 30 years of software and healthcare technology experience, Tony explains why experienced professionals are better pos...

Sai Dhanak, CEO and co-founder of Deduction , joins John Golden to explain how his AI-powered tax advisory service is solving the US CPA shortage by pairing AI agents with experienced human CPAs to deliver IRS-ready returns at a fixed price of $499 per year — with no upsells, no waiting weeks for a response, and unlimited advice year-round. Sai also shares his philosophy on the inaction trap, the...

Pricing and business development expert John Ray joins Sales POP! host John Golden to explain why hourly billing is the fastest path to commoditizing your professional expertise — and how consultants, attorneys, coaches, and fractional executives can shift to value-based pricing by mastering the art of the discovery conversation. John's framework centers on understanding how clients experience val...

Kai Stone built a $297/month platform that's helped over 1,000 contractors scale with AI — and he did it from his mom's house. In this conversation with SalesPOP! host John Golden, Kai breaks down why most small businesses are losing leads to unanswered phone calls, how a simple AI text-back system changes the game, and why every contractor needs a personal brand (even if it's just a phone and $5/...

Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buyers with the right solutions through trained consultants across 40+ verticals. Explore the platform an...

Amir Berenjian, founder of REM 5 Studios , has put over 150,000 people into VR headsets — from pro sports fans at the Minnesota State Fair to UN policymakers experiencing polio vaccination campaigns in Zambia. In this conversation with SalesPOP! host John Golden, Brenian explains where immersive tech actually delivers marketing ROI, why $300 headsets are changing the game, and why spatial computin...

Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with John...

What does it really take to reach the top one percent in sales—or any competitive field? In this episode of the Sales POP! podcast , host John Golden sits down with Larry Weidel , a veteran sales executive, investor, and bestselling author of Serial Winner . With more than $6 billion in assets under management, Larry has earned his place among the elite—and he's on a mission to show others the pat...

What separates a great sales hire from a costly mistake? In this episode, John Golden welcomes Steve Radford , a seasoned UK-based sales leader and author with over 25 years of experience, to tackle one of the toughest challenges in any growing organization: finding and selecting salespeople who will actually perform. Radford explains why traditional resume-driven hiring consistently fails and wha...

Spending on Google Ads without a real strategy is like filling a bucket with holes—money flows in and leads trickle out. This episode dives into the common traps that burn through ad budgets and delivers a clear framework for turning paid search into a predictable, profitable channel. You'll learn why aligning your ad copy, keywords, and landing pages around a defined buyer persona is the single m...

Your brand is speaking to your customers' brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes Paul Larche to the Sales POP! podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won't hear anywhere else. Larche, author of The Divided Brain, explains...

George Rivera 's father was dying when he delivered the advice that changed everything: stop missing your son's games. That single conversation forced Rivera—a self-made entrepreneur running a $20 million business—to rethink what success actually looks like when your kids are growing up without you. In this powerful conversation with host John Golden, Rivera opens up about the emotional toll of be...

Most business advice boils down to one thing: make more money. But what happens when the money's coming in and you still feel stuck? Andy Clark has spent two decades helping business owners answer that question. In this episode, he joins host John Golden to introduce the Whole Pie System — a 15-step framework designed to help entrepreneurs build companies that are profitable, meaningful, and genui...

Paul Ross has spent 30 years studying why people say yes—and it rarely has anything to do with your product. In this episode, he explains how top-performing reps create emotional safety before ever making a pitch. Small language shifts—words like "explore" and "together"—signal partnership instead of pressure, quietly lowering a buyer's guard. When objections arise, Ross doesn't argue. He interrup...

Kai Law spent years coaching high-performing remote salespeople — and the pattern is always the same. The ones who last aren't the most gifted. They're the most prepared. In this episode, Kai covers financial runway strategies for commission-only roles, why peer communities change everything in remote work, and how persistent follow-up quietly outperforms raw talent every single time. If you're se...

Your packed calendar isn't proof of strong leadership — it might be the biggest obstacle to it. Dr. Garland Vance warns that chronic busyness destroys the focus, creativity, and presence that effective leadership demands. His fix: audit your commitments ruthlessly, protect thinking time, and answer the four questions your team is silently asking — where are we going, how do we get there, what's my...

Tim Rexius spent years testing, repackaging, and studying sales velocity before investing in marketing. When he finally expanded internationally, distributors paid upfront, cash flow stabilized, and growth accelerated. His core lessons: bootstrap until your system is bulletproof, tell your story authentically, and stay adaptable enough to pivot before the market forces your hand. Entrepreneurship...

Sales POP! host John Golden sat down with Simon Bowen to unpack why the "how" beats the "why" every time in sales conversations. Bowen's core idea: clients don't buy your product — they buy confidence in your process. A clear, visual framework that explains your approach in under 10 minutes builds more trust than any pitch deck ever will. In the age of AI, the professionals who stand out won't jus...

Track your time for one week, and you'll never look at your schedule the same way. That's where this conversation with Claire Giovino starts — and it goes deep fast. We unpack how to match your best work to your peak energy windows, why delegation fails without documentation, and how intentional breaks actually increase output. Practical, no-fluff, and built for leaders who are done being busy wit...