Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

John Golden interviews Value Selling Associates President and CEO Julie Thomas in this podcast. They talk about revenue engines and how they affect all departments. They also discuss sales-marketing alignment issues and changing measures and objectives. Julie discusses her work with organizations and the surprises they face when adopting a revenue engine approach. In sales talks, they emphasize kn...

John and guest Matt Phillips examine the hurdles of being a sales leader in this podcast. They agree that sales success does not guarantee leadership success. Sales archetypes—how people behave in sales—are discussed. Matt advises on self-awareness, which is essential for career success. They also examine salespeople and executives' consistency, sales leadership coaching, clear expectations and co...

John Golden talks to Kira Wissman about motivating and engaging employees across generations in this podcast. They discuss managing and communicating with employees of diverse ages and the need of real and caring leadership. Workplace conditions and expectations differ between older and younger generations, and flexibility and accountability are key to engaging younger workers. Kira discusses form...

Salespeople's passive income investing specialist Justin Moy is interviewed by John Golden in this podcast. Justin talks about his sales career and how he started assisting salespeople invest. They discuss FIRE and commercial real estate investing. Justin discusses syndications and their advantages over the stock market. Tax advantages, minimum investments, and returns are also discussed. Justin p...

John Golden interviews renowned author and leadership specialist Karen Roy in this podcast. They emphasize asking questions and learning from others to boost personal and professional growth via curiosity. They examine how curiosity affects sales and consumer relationships. Karen discusses her corporate career and how curiosity helped her understand clients' businesses and solve their problems. Th...

In this podcast, John Golden interviews Update Energy Drink CEO Daniel Solomons and ingredient scientist and formulator Shawn Wells. Update Energy Drink, a caffeine-free energy drink, is discussed. Daniel and Shawn discuss their inspiration and obstacles in making the cocktail. They also explore para zanten, a new caffeine substitute without side effects. John ends the broadcast by praising the dr...

John Golden interviews Franco Perez, creator of a Silicon Valley affordable housing startup, in this podcast. Franco's childhood in an uncertain housing environment prompted him to solve the Bay Area's affordable housing dilemma. He talks about local mobile home parks and how his company designs sleek, contemporary mobile homes for younger generations. Franco also stresses the importance of graphi...

John Golden talks to Summer Davies on how small and medium enterprises struggle to find skilled first-time and front-line managers in this podcast. They examine the lack of preparedness for technical contributors transferring into managerial jobs and the misperception that career growth is only judged by managing positions. They stress the necessity of a technical and human leadership talent pipel...

John Golden welcomes Attack Interactive CEO Austin LaRoche, who describes M2's marketing to sales structure and B2B growth methodology in this podcast. The framework emphasizes firm vision, branding, audience, and data to give marketing purpose and structure. Data overload and metric emphasis are discussed. They also emphasize marketing-sales coordination in strategic planning. Technology, resourc...

John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak , CEO of All City Adjusting, in this podcast. Andy describes how public adjusters negotiate insurance claims for insureds. He stresses the need of public adjuster education and benefits. Andy discusses public adjusting and real estate with investors and property owners. He defines insurance agents' roles...

Andy and the audience for their time and episode conclusion. The conversation discussed the risks of overreliance on regular revenue and the need for businesses to be ready for unexpected events. Andy explained narcolepsy and regular revenue and stressed business development. He proposed activities and tactics to prepare organizations for entrepreneurship. Sales requires coaching, inspiration, and...

John Golden interviews veteran recruiter Suman Cherry about the obstacles of hiring the right person in this podcast. They address company hiring challenges and the necessity of transparency and honesty in understanding individuals beyond credentials. Sherry describes her recruiting style, which emphasizes deep understanding and meaningful conversations with applicants and clients. They also discu...

John Golden discusses "Walking the Path: A Leader's Journey." with Dr. Keith McNally in this podcast. The book combines fable, leadership background, and notebook to encourage contemplation and writing, says Dr. Keith. They explore the psychological benefits of writing things down and ticking items off a to-do list. Dr. Keith also describes his fitness-tracking and goal-setting journals. Sustainab...

London business anthropologist Oliver Sweet is interviewed by John Golden in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises....

John Golden interviews Jamie Digital SEO and content marketing agency owner Martin Huntbach in this podcast. Martin and Lindsay assist personal brands gain high-paying clients with content marketing. They emphasize the value of sales content to accelerate sales and close more deals. Martin stresses that organizations require a content strategy and value proposition. Understanding the target audien...

In this podcast, John Golden interviews Neil Patrick Rogers, author of "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar." Neil applies sales techniques from his 27 years of bartending. He stresses first impressions, consumer needs, and relationship building. Sales require planning, organization, and time management, according to Neil. He emphasizes positive activities and m...

Kyle Stout, founder of Elevate and Scale, and John Golden discuss AI in content marketing strategy in this audio episode. They stress the need for a strategy before deploying AI techniques and human intervention to assure quality content. They discuss how AI may help with market research and email marketing, but warn against using AI-generated content. The talk also covers search behavior changes...

John Golden and Jakub Hon examine the problems of closing sales from "maybes" in this podcast. Sales process specialist Jakub explains why deals become trapped in uncertainty, including misqualifying leads and a lack of customer guidance. They stress How does Jakub advocate defining and following a sales process?

Listen to John Golden interview Alex Fisher about his new book, "The Business Athlete." Alex discusses how his professional athletic background shaped his novel. They discuss mental toughness, coachability, and energy management. Alex stresses energy management and operating system knowledge. They emphasize the importance of a functioning structure and effective operations. John closes by endorsin...

John Golden talks to behavior change specialist Adele Spraggon about how the brain makes decisions and how to improve them in this podcast. Subconscious patterns, negative sales voices, emotions and triggers, and brain rewiring are discussed. Adele discusses sales discussions, listening, following up, and overcoming sales nervousness. They also discuss the brain's plasticity and ability to shift p...

John Golden interviews Connect the Dots CEO and Co-founder Drew Sechrist in this podcast. They address salespeople's difficulties reaching decision-makers and traditional networking's inefficiencies. Drew describes how Salesforce taught him the value of networks and introductions. He describes how Connect the Dots lets companies create a "super graph" of relationships to find the best introduction...

John Golden interviews Richard Flange about the electric vehicle market and renewable energy in this podcast. Richard said non-Tesla electric vehicle drivers now have additional charging alternatives due to major automakers adopting the Tesla charging technology. They explore how battery storage banks might boost grid efficiency as demand rises. Richard also discusses battery system cost reduction...

John Golden interviews National Finance Educators Council founder Vince Shorb in this podcast. Financial literacy and financial education are discussed. Vincent's organization fights the financial literacy epidemic by educating all ages and cooperating with financial services firms. They also examine the pros and cons of supporting a cause or nonprofit, emphasizing authenticity and partner screeni...

John Golden and Eric Melchor explore the customer journey and how online store owners can improve customer experience in this podcast. They stress treating internet users like humans and present examples of brands that have improved customer experience. Eric recommends conversion rate optimization and bespoke Google Analytics reports to evaluate and improve the online store's approach. They advoca...

In this podcast, John Golden interviews fractional CMO Josh Ramsey on his role and benefits for firms. They define a fractional CMO and how it can boost marketing, branding, and sales. They discuss marketing complexity, strategic message, and customer needs. Josh recommends carefully assessing CMO candidates' skills and personality and searching beyond sector boundaries for new views. They conclud...