Sales Ops Demystified

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Hank Taylor, Vice President of Marketing and Revenue Operations at Vercel. They discuss Hank’s transition into marketing and rev ops, how data analysis increases productivity, and the benefits of transferring data in the Salesforce Service Cloud.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Aaron Le, Director of Revenue Ops at Rev.com. They discuss why it’s important to move from a fragmented sales ops structure into a unified Rev Ops team, what makes the biggest difference in throughput for Rev Ops teams, and the process of documenting your sales process as you grow.

In this episode of Sales Ops Demystified, Tom Hunt is joined by Cyndi Dozal, Sr. Director of Revenue Operations at ChowNow. They discuss the need for financial exposure early on in your sales/rev ops career, creating a strategic sales and customer service workflow for high-ticket leads, and how Cyndi’s Rev Ops team works across functions to support them as they pivot in the post-pandemic world.

In this episode of Sales Ops Demystified, Tom Hunt is joined by David O'Neill, Consulting Partner at RAIN Group. They discuss the evolution of Sales Ops over 25 years in the industry, major shifts in the industry, and how to have a positive and productive relationship with sales reps.

In this episode of Sales Ops Demystified, Tom Hunt is joined by Demar Amacker, Director of Revenue Ops at Zift Solutions. They discuss the value of frontline sales experience for a sales ops professional, how to help low-performing sales reps, and setting up Zift’s Revenue Ops function and supporting team.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Siva Rajamani, former Director and Head of Revenue Ops at Freshworks. He is currently the Co-founder and CEO of Everstage. They discuss the importance of making incentives visible and adding gamification for customer-facing teams, ways to improve the sales commissions process for entry-stage companies, and the proces...

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Gabriel Rothman, VP of Revenue Operations (and former Senior Director of Revenue Ops) at Rescale. They discuss important behavioral factors to consider for accurate lead scoring, how to build an intent-based behavioral model to increase SDR efficiency, and how to minimize conflicts when scaling multiple partner chann...

In this episode of Sales Ops Demystified, Tom Hunt is joined by Susan Metz, Senior Manager, Sales Operations at Turnitin. They discuss why a salesperson might transition into a sales ops role, the lessons she learned during her career in sales ops, and the challenges in merging multiple instances of several tools.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Akira Mamizuka, Vice President of Global Sales Operations, SaaS at LinkedIn. They discuss the most impactful sales ops activity for LinkedIn in 2021, how LinkedIn works to improve the well-being of their employees, and how the sales ops planning process changes when a company expands to multiple geographies.

In this episode of Sales Ops Demystified, Tom Hunt is joined by Cameron Bumstead, Former Senior Sales Ops Analyst at BigTime Software and Current Revenue Ops Consultant at Go Nimbly. They discuss transitioning into sales ops, how to enable sales reps to be more productive, and the importance of a dedicated sales coordinator role.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Kenny Hsu, VP of Revenue Operations at AuditBoard. They discuss how sales leadership differs from the sales ops function, how sales reps can bring out the best value of their company through pricing flexibility, and how internal relationships can help secure investment in sales ops team expansion.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Neil Thomson, Global Director of Sales Operations, Corporate Solutions at JLL. They discuss how to tell a story through data, building data-driven storytelling skills in your team, the key focus of Sales Ops teams, and how Sales teams can make the best use of their data.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Dana Therrien, Senior Vice President, Worldwide Revenue Operations at Genesys. They discuss the biggest trend in Sales Ops, why a company should reflect on its sales ops culture, and what they can do to create a culture of enrichment in Sales Ops.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Carl-Johan Färnström, Head of Business Operations at Mynewsdesk. They discuss CJ’s journey from Sales Ops to Business Ops, cleaning up Mynewsdesk’s tech stack, and how they plan to overcome Salesforce CPQ implementation problems.

In this episode of Sales Ops Demystified, Tom Hunt is joined by Shiv Walia, Global Sales Operations Manager at Mindbody. They discuss the impact of the sales compensation structure on rep productivity and revenue, lessons from Shiv’s time in Kenya and India, and the core focus on Mindbody’s strategy in the second half of 2021.

Don Turner, Director of Sales Operations at Lark Technologies, joins us in the Sales Ops Demystified Podcast to share his journey from US Navy to sales ops. His starting small theory can lead to greatness and the key KPIs that he injects into his teams for performance.

Bradley Gehrig, Lead Commercial Operations at SWORD Health, jumped onto the Sales Ops Demystified Podcast to share his experience of excelling in sales operations for the medical niche, how to increase your conversion rates and his unique way of forecasting for 2021.

Stephanie Kaup, currently working as Head of EMEA Cloud Central Sales Operations at Big Tech Company. She jumped onto the Sales Ops Demystified Podcast to share how her martial arts expertise provides her an edge in her sales ops career, the significance of sales reps in the business puzzle, and how to balance operations and strategy for exponential growth.

Scott Hillier, Creator and leader of the Sales Ops department at Spotify, jumped onto the Sales Ops Demystified Podcast to share how sales ops development can bring growth into sales, the significance of resources sales ops, and tips on resource forecasting to double the revenue.

Don Otvos, VP Revenue Operations at LeanData, jumped onto the Sales Ops Demystified Podcast to share his unexpected journey into the sales ops, how to convert leads into customers, and how to integrate teams for accelerated growth.

Chris Fezza, Founder of AdminWithin, jumped onto the Sales Ops Demystified Podcast to share the significance of analytics in sales operations and planning from a psychologist's perspective, the growing need for technological implication and the opportunities sales operations hold for 2021.

Kirsty Charlton, VP revenue operations at Signal AI, and Kevin Raybon, Founder and President at SOPSA, jumped onto the Sales Ops Demystified Podcast to share the revolution of forecasting due to pandemic, what is the new normal of forecasting and top priorities for revenue operations in 2021.

Rob Stanger, VP Operations and GTM Strategy at XANT, jumps onto the Sales Ops Demystified Podcast to share his experience working at Yahoo, and eBay, how sales and operations integration results in growth, and how to forecast accurately for 2021 sales through regular pipeline reviews.

Robert Muñoz, the Principal Analyst of Sales Operations Strategies at Forrester Research, jumped onto the Sales Ops Demystified Podcast to share evolving sales ops trends, how can we make 2021 glorious with proper planning, and how clear communication and alignment play the key role in ensuring sales success.

Patrick Thorp, Head of Delivery at Sales for Startups, jumped onto the Sales Operations Demystified Podcast to share his immense knowledge and insight into sales strategy and operations, Patrick stresses the distinct functionality of sales and revenue operations and shares his secrets of developing a foolproof business structure.