Sales & Marketing Stories by Concurate.

If you don't give the market the story to talk about, they will define your brand's story for you! - David Brier Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!

The thumb rule of the content marketing game is to write what your audience would be interested in reading. As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is junior-mid level executives looking for solutions to specific problems - tactical content would serve your purpose better. Listen to the podcast to dig deeper...

#1 - Audience Content Fit #2 - Promotion and Distribution #3 - Content Calendar #4 -? #5 - Content Repurposing Curious to know what's tip #4? Listen to the podcast!

Five reasons #Wordle went viral ... 1. #Gametheory - "Feeling of Agency" 2. Pride in #social sharing 3. #FOMO with cryptic grids on social media 4. #Scarcity - Only one game a day 5. #Wordofmouth Listen now

The growth of US-based footwear retailer Crocs is indeed a transformational story. Listen now.

Sa re ga ma Carvaan - If you are in India, there is a good possibility that Carvaan has found a place in your home. It's inspirational to know how a company came up with a product that nailed everything from positioning to marketing to distribution. Listen to know the whole story!

Content marketing is a slow game with excellent long-term results. However, initial momentum for business comes from cold reach outs and referrals. Hence, today we are here to help you increase the open rate and response rate for your cold reach outs!

Marketing can bring unprecedented growth for your business; choose the right partners! Listen to the audio to know how to make a sound decision.

Happiness is to share everything we learn. Aditi recently took a MasterClass on negotiation by Ex FBI negotiator Chris Voss sometime back. It was splendid! Today she has brought you the five business negotiation techniques straight from Chris Voss!

1. Grammarly - For more powerful writing 2. HubSpot - To know how potential customers are engaging with your content 3. Canva - To design beautiful visuals and make your content more engaging 4. Buffer - To schedule social media posts for multiple platforms 5. Semrush - To get ranked better on Google Which is your favorite tool as a SaaS marketer?

Culture is what motivates and retains talented employees. - Betty Thompson Let's hear how one can build a culture in sync with Betty's quote.

Millions and millions of views in no time. This women's day, Google nailed it with their Ad in India. Kudos to the creators! Let's hear what went well with the Ad.

In-person meetings have resumed after two years ... Aditi is headed for some meetings next week. Her manager asked her to have a visiting card, to which she said, "Who exchanges visiting cards these days?" Her manager's answer surprised her... Listen to the podcast to find out what he said!

Superhuman, a fast, powerful, beautiful email client who doesn’t engage in traditional advertising, has grown this big. Let's understand what worked so well for Superhuman.

Ask any gamer - "which gaming PC do they have or want to have?" the answer would be "Alienware". That's quite a powerful sentiment that Alienware has earned it from their target audience. 3 pillars of this huge success are: 1. Strong Understanding of Buyer Persona 2. Creating a Niche through Branding 3. Strategic collaboration to grow (P.S. Hire Your Weakness)

In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened...

I had a life-changing moment yesterday. A few words from my husband changed my 'No' to a 'Yes' . The insight from those words contains a secret for retaining people with you whether it's employees or customers.

Life is 10% what happens to you and 90% how you react to it. In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take inspiration from. Let's condition our minds to react creatively and not with annoyance in the negative events.

The story is of 2 friends in Canada, who decided to start a mattresses business. The story reveals how they went about it........

This podcast shares a wonderful story of a pool guy who changed the sales success for the River pools and spas from 75/250 to 110/150 pool installations. It was all made possible through a buyer centric content strategy.

According to Simon Sinek during this time of crisis #covid19; The companies with a finite mindset are in survival mode. The companies with an infinite mindset are in reinvention mode. Hear the podcast to know how beautifully has Airbnb reinvented in this time of crisis

We have probably seen companies going bankrupt. But rarely we get to see companies rising like phoenix after hitting the rock bottom. This is one such story. Under the leadership Mr. Paul Jones, CEO, LUX* chain of resorts and guidance from Mr. Ron Kaufman: LUX* resorts are TOP rated by thousands of their happy guests. LUX* has managed to curated Service Excellence DNA in each of its employee. LUX*...

The story dates back to 1983, where David was selling CAD systems to architects in his first start up. The story tells how David squeezed 9 months sales cycle into a one day sales cycle. David strongly advocates that it’s important to get into customer’s mind and design your sales process around it.

What thoughts crossed my mind while I was looking for a preschool for my daughter and How her current preschool not just won me as a customer but also delighted me ! My little daughter , Just 2 years old, who keeps smiling all day long, who surprises me everyday by learning something new, who makes me laugh by doing a lot of cute stuff ......sometimes she would pick up a crayon and try to apply it...

Today’s story is about Farmgirl behind the farmgirlflowers. How she started with $49000 in savings and created the company having $23 Million in revenue. She believes however good your product is, if you do not market it well you cannot see an exponential increase in revenue. She shares a little hack which saved her in slump time. She is truly inspiring ! Hear more stories on www.concurate.com If...