Sales is NOT a Dirty Word

At some point, every sales team has experienced a “sales diva”  You know the type: the top-performing rep who plays by their own rules. They cherry-pick leads, dodge meetings, ignore the CRM, and expect special treatment because of past wins.  It starts small and it’s a slippery slope into a toxic preferential culture that can hurt the other sales reps performers.   In this episode of Sales is NOT...

Most people think brand deals are only for influencers with millions of followers, but that couldn’t be further from the truth. This week on Sales is NOT a Dirty Word, I sit down with Justin Moore — sponsorship coach, author, and founder of Creator Wizard — to talk about how creators, experts, and entrepreneurs of all sizes can land sponsorships without selling their soul to shady managers or chas...

A pitch deck can be your strongest sales tool or your biggest sales killer. The difference comes down to strategy. Although there is a pitch deck - it’s essential to ask strategic questions - not just “make sense?”, “sound good” or “have any questions”? Because deep, strategic questions are how you build important trust and gather necessary information to closing the deal.  In this episode of Sale...

Money talk can feel like stepping into a dark room barefoot… you never know what you’re about to step on. In this episode of Sales is NOT a Dirty Word, I sit down with Melissa Leon, a finance pro who has seen the real story behind hundreds of business and personal bank accounts.  Spoiler: nobody has it all together, no matter how it looks from the outside. We cover: ✔ Why your business and persona...

You hired a sales team so you could focus on growing the business, not spend hours training, managing and baby sitting them.  But if your team isn’t performing as well as you, the problem might not be them — it’s often  how they’re being set up. In this episode of Sales is NOT a Dirty Word, I walk you through how to create a sales system that sets your team up for success — and why hustle culture...

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business?  And with AI shaking up search engines, is it getting harder to stand out? In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads.  John shares the smartest ways to use paid advertising, how to test your of...

Everything felt right. The call flowed. You were in sync. You leave the call feeling good. They smiled. You vibed. You follow up with your proposal and... crickets.   Let’s talk about it.   In this solo episode of Sales is NOT a Dirty Word, Aleasha breaks down the real reason promising sales calls end in ghosting. And it’s probably NOT what you think.   This isn’t about needing a slicker pitch or...

Tired of the same dated sales strategy? This podcast episode will blow your mind. In this episode of Sales Is Not a Dirty Word, I sit down with Dale Dupree, aka The Copier Warrior and founder of The Sales Rebellion, to talk about how embracing your uniqueness, building real relationships, and leading with creativity can transform your sales game.  Dale shares his wild journey from being in a touri...

If your sales strategy feels like putting on someone else’s pants that don’t fit you... that’s an important sign to pay attention to.  You don’t need to become a sales bro to sell like a pro.    Instead, you will naturally become a pro when you have a process that fits YOU.  In this episode of Sales is Not a Dirty Word, I’m breaking down why one-size-fits-all sales advice makes service providers l...

Do you feel like you’re constantly adding more to your business - more offers, more tasks, more complexity - and still not growing the way you want?  What if scaling wasn’t about doing more, and actually about doing LESS? In this episode of Sales Is Not a Dirty Word, I sit down with Jessica Miller, a business growth strategist who helps entrepreneurs double their revenue without adding extra works...

If you’re alive and breathing, you probably haven’t been able to escape all the conversation about AI taking over the world.  There have been some crazy predictions - including that AI will replace sales people.  After 15+ years of experience in the sales space as well as many clients using AI in the sales space right now, I’ve got a lot to say on this topic.  Listen in to Discover:  Why AI-genera...

Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients? In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion.  Sam shares how understanding the neuroscience behind decision-makin...

In this solo episode of Sales Is Not a Dirty Word, Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to.  💥 Whether you’re selling to people in the UK, Israel, India, Mexico or beyond - this episode will empower you to successfully work within different timelines and unwritten rules.  You’ll discover: ✔️ The real...

Did you know you inherited the way you deal with money from your family and friends?  That means being wealthy or not is a CHOICE you can make.  That “I’m bad with money” narrative? That’s not a personality trait. It’s conditioning. And in this episode of Sales Is Not a Dirty Word, licensed psychotherapist, best-selling author, and all-around badass Joyce Marter is back to help you shift it - for...

Are your proposals making people excited to buy - or just confusing the hell out of them? In this solo episode of Sales Is Not a Dirty Word, Aleasha dives into one of the biggest mistakes service providers make in sales: focusing too much on what they do (aka the steak) instead of the transformation their clients want (aka the sizzle 🔥). Whether you're a marketing pro, coach, consultant, or servi...

Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word, I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-step formula for creating impact and generational wealth. Israel shares his wild journey from struggling with self-doubt and a near-death experience to building a thriving business a...

Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is. In this solo episode of Sales Is Not a Dirty Word, I’m breaking down why introverts are often the best people to crush it in sales - even if they’ve been told otherwise.  If you’ve ever felt “bad at small talk”, too awkward, o...

Struggling with broken systems, team confusion, or SOPs no one follows?  In this episode of Sales Is Not a Dirty Word, operations strategist Gwen Bortner shares how to fix your business systems, improve delegation, and finally build scalable operations - especially if you’re a creative or visionary entrepreneur who hates rigid structure. Gwen brings insights from 40+ industries and decades of expe...

Let’s be honest - economic uncertainty can make even the most confident service providers second-guess everything. Sales feel shaky, buyers seem more cautious, and suddenly you’re wondering if now’s the time to go silent or discount your rates just to survive. The short answer - don’t!! There are still plenty of sales to be made.  In this solo episode of Sales Is Not a Dirty Word, I’m talking abou...

Sick of feeling like scaling means selling out? Growing your business shouldn’t come with a side of chaos and compromise - but that’s exactly where so many founders get stuck. What if building a dream team and creating sustainable systems could feel just as aligned as your mission? In this episode of Sales Is Not a Dirty Word, I sit down with Jessika Phillips - founder of NOW Marketing Group and q...

Let’s be real - most prospects don’t know what they actually need. They come in hot asking for “everything,” on a budget built for... maybe one thing. And too often, service providers stretch themselves thin trying to deliver it all - hello, burnout and resentment. In this solo episode of Sales Is Not a Dirty Word, I break down how to guide your clients toward the right packages without lowering y...

Is your business struggling to attract and retain top talent? The problem might not be the employees - it might be your company culture.  In this episode of Sales Is Not a Dirty Word, I sit down with Ethan Chazin, a business growth coach specializing in employee-first strategies that drive profits. Ethan has spent 35 years proving that happy, motivated employees create unstoppable businesses. He b...

Many times your first sales meeting is NOT with the decision maker or CEO at a company.  That means your sales strategy needs to be different in that initial meeting in order to get the final meeting with the REAL decision maker.  In this solo episode of Sales is NOT a Dirty Word, I reveal why winning over internal stakeholders - like a CMO, Ops Lead, or HR Director - is the key to closing the dea...

Do you need to quit your job to start a business? Nope. In this episode of Sales Is Not a Dirty Word, I talk with Delaney Thompson, co-founder of Bahia AI, about how she built a successful company before leaving her 9-to-5. From selling cars to launching a smoothie shop to running an AI-powered recruiting business, Delaney has done it all—and she’s sharing what worked (and what didn’t). If you’ve...

Everyone focuses on their ideal audience and misses the huge opportunity lying in their ANTI audience.  So, when you’ve got tons of leads and no one is buying, the problem often isn’t your offer—it’s who you’re selling to. In this episode of Sales Is Not a Dirty Word, I break down why defining your “anti-audience” is the key to making sales easier, faster, and more profitable. When you get crystal...