Dan Sixsmith
Sales Is King
The podcast, Sales is King, features interviews with sales and marketingleaders who share their insights on the latest trends and challenges inthe B2B space. The podcast covers a wide range of topics, including AI,value selling, sales enablement, and personal branding. The guests offeractionable advice on how to succeed in today's competitive market. The podcast is popular with not only C-Level executives, but also thousands of sellers across multiple industries.
Author
Dan Sixsmith
Category
Podcast website
Latest episode
Jun 29, 2026
Where to listen?
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Episodes
Episode 85: STOP Caring If People Like You! 18.04.2019 22:10
The top sellers in the game today do NOT care if people like them. They do not need anyone's approval. But isn't sales about getting the buyer to like us? NO IT ISN'T and the research backs this up. The need to be liked is the #1 weakness of the underperforming sales rep. Read it again. And think about it. According to the Objective Management Group which surveys and assesses sales teams and sales...
Episode 84: Lights, Camera...The Power Of ACTION! 23.03.2019 25:46
Are you stuck in your head? Many of us are left frustrated when deals don't go our way and we sometimes get into bad habits in our sales game. Dan explains that while it is normal to experience frustration once in a while, we run the risk of a prolonged slump if we don't get out of our heads and back onto the 'field.' Dan explains how the book, UnF*ck Yourself by Gary John Bishop was a game change...
Episode 83: The More You LEARN, The More You EARN 20.03.2019 20:11
You simply can't rely on your company to deliver all of the training, coaching and mentoring required for you to achieve massive success. You CANNOT. You must INVEST in yourself. Real money. Decide which areas of your game you need to improve and then hire a coach, immerse yourself in sales content, attend conferences, subscribe to ongoing learning/courses, learn from those who already play on the...
Episode 82: Are You Playing To WIN? 15.03.2019 26:46
Winning in Sales requires deploying some old school techniques, tried and true for decades and combining them with newer school approaches; those that reflect the way buyers want to buy and that work in the Digital Economy. In this new lively episode, Dan takes us through this approach. Are you back on autopilot? Or are you ahead of last year by a lot? Old School: positive mindset/foundation...
Episode 81: Mastering Multi-Channel Connections 02.03.2019 16:38
Where is the best path to connect with your prospects or customers? Via phone? email? text? Video email? Video text? Linkedin? Twitter? Facebook? Instagram? Snapchat, maybe? The answer is: all of the above and it's on you to find in which channel or channels your prospects like to hang out! Today's digital selling approach gives you more opportunity than ever to learn about your prospects and to d...
Episode 80: Admiration + Appreciation + Inspiration = 💰 19.02.2019 14:27
Modern Sellers leverage these three critical traits in creating deeper connections with their prospects and customers. These traits are being leveraged by Sellers to effectively differentiate, deliver a top notch customer experience and win more business. Dan walks us through a new book by Ted McGrath, "Never Be Closing" and his fresh and unique approach to Sales which touches on some of this new...
Episode 79: Magnetic Storyteller Or Pushy Sales Rep? 09.02.2019 21:01
Elite Sellers are gifted storytellers and that doesn't mean they spin a yarn about the good ole days, college exploits or last night's ballgame. They follow a well thought out approach to selling that connects emotionally with their prospects and customers. Dan walks us through the formula used by sales expert John Livesay. A Few Highlights: Your happy client, the one whose problems you solv...
Episode 78: Stop Bitching About Leads And Learn How To Sell 27.01.2019 12:24
Dan switches it up and reads his popular new LinkedIn article which implores reps to stop complaining about a lack of leads and to take on greater accountability- in short, transforming themselves into modern sellers. This episode focuses on the following key areas: 1. Personal Brand/POV 2. Giving a sh*t/Empathy 3. Always Adding Value 4. Creating Your OWN Demand Don't miss this new spin on modern...
Episode 74: Wolf Of Wall Street Selling 18.12.2018 21:37
Are you capable of making millions as an elite seller? Are you a Wolf? Or a lamb? Dan puts a bow on 2018 with a killer program which details the motivation and tactics in step by step fashion of Jordan Belfort, the Wolf Of Wall Street's Straight Line Selling methodology. Don't miss the last episode of the season! 🤟
Episode 73: Sales Leaders In Denial? Dan's Guest Appearance on SLMA Radio 09.12.2018 28:33
Dan is interviewed by Mari Anne Vanella on her program "Outstanding Outbound" and comes out swinging in a harsh criticism of sales leaders and later outlines the 3 steps required to maximize sales leaders' success in 2019: 1. Decide which skills are important and hire the right sales reps that demonstrate those skills 2. Learn how to COACH 3. Hold yourself accountable Grab your popcorn, get comfy...
Episode 72: Creating A Reason To Buy 30.11.2018 23:55
While 74% of the wins in B2B Sales go to those reps that engage early and helping to set the buying agenda(vs only 26% occur in the late stage RFP/bake off/feature fight), many sales execs struggle with asking the right questions and uncovering a reason for the prospect to move along the sales cycle. Thus only 17% of reps get invited to a second meeting. Dan takes a look at the reasons why people...
Episode 71: How To Sell Money 💰 28.11.2018 23:40
In How To Become A Rainmaker, by Jeffrey J. Fox, the author talks about the need to sell money rather than products or services. You are not selling medical devices, stocks, software, technology, services, etc. If you are doing it right, you are selling MONEY. What Fox is saying is to sell value instead of widgets. Dan, in this new episode, uses this as the launching point for this eye opening epi...
Episode 69: The Surprising Weakness Plaguing 58% Of Reps 11.11.2018 16:20
Like-ability, which used to be at the top of the list of sales rep requirements in the pre digital era is now turning into one of the biggest weaknesses for sales reps today. A new study by the Objective Management Group confirms this. Those reps that find themselves needing to be liked by the prospect or customer and that work in a producer role in a consultative, longer selling cycle role are ou...
Episode 68: Are Buyers Driving Without A License? 22.10.2018 19:29
A buyer calls up and says he has thoroughly researched all of the solutions available and believes you and your company may be just what he is looking for. He just needs a demo and a quote and he'll be good to go. Good news? Not really. Only 26% of deals are won in this scenario. In this episode, Dan reveals that some buyers may think they know what they need but the sales rep's job is to take a s...
Episode 67: Dude, What Happened To Your Leverage? 17.10.2018 27:53
Dan returns from a short break with a high impact episode designed to give the power back to salespeople. With so much conversation around the power of the Buyer and the challenges facing Sales, it is easy to cede control of leverage in our sales process. Dan outlines a multi step approach for taking control and grabbing back the leverage from the buyers including: -highlight what the problem cost...
Episode 66: Excuses Are Killing You 30.09.2018 21:09
Making excuses is the fastest way to derail your sales career. Making excuses is essentially giving yourself a pass for poor performance. Dan returns to the studio to detail the dangers of what he calls "excuse selling" which focuses on all of the reasons why you can't close more business; why you missed quota; your bad marketing department, etc. Dan delivers a passionate plea to drop your excuse...
Episode 65: Why Only 17% Get A Second Meeting 24.09.2018 35:14
Less than 2 out of 10 of us ever get invited back to a prospect for a second meeting. That means we are fumbling the first meeting. Our first chance is going to be our last chance if we don't get the first meeting right. Dan delivers a first meeting blueprint which will ensure that we dramatically improve our chances of a prospect moving through the buying process with us and ultimately doing busi...
Episode 64: There Are No Shortcuts In Modern Selling 18.09.2018 18:19
It's not sexy, but patience is rising to the top of the key traits of the successful modern seller. Dan returns with another high impact studio episode which highlights the changing buyer requirements and increased complexity of the selling process which are pushing sellers to evolve and adjust their approach. There are no short cuts or quick fixes in the modern sellers toolbox and patience with t...
Episode 63: Always Be Closing? 07.09.2018 17:45
Really? We all remember Glengarry Glen Ross when Alec Baldwin rips his sales team for being weak, and how they should follow the ABC's of selling, specifically Always Be Closing. Fast forward to 2018. Should we be heeding this advice? Dan jumps headlong into the debate on what Sales needs to be focusing on to be most successful. What does closing actually mean in the modern buying process? Some be...
Episode 62: Game Plan To Nail 2018 02.09.2018 17:30
Flash forward to December 31, 2018. You are at a New Year's Eve party with your spouse and closest friends. How will you feel about your 2018 sales performance? Think about it. In this bare knuckled episode, Dan delivers the blueprint for success during the remaining months of 2018. We all have time to add on to our current success so far this year and turn around our disappointments. Successful c...
Episode 61: EQ+IQ=Breakthrough Selling 26.08.2018 20:54
A new Fast Company Article, http://ow.ly/aleN101e2iw contends that Sales is rapidly becoming a STEM(science, technology, engineering, mathematics) job. Dan takes us through the highlights of that article and then asks the question, which is more important, EQ or IQ? Or is it both? What do the brains of the top Sellers look like today. Dan walks us through his formula for what he calls "breakthroug...
Episode 60: Are You Committed? 17.08.2018 17:58
Commitment is foundational to your success in the Digital Era. Commitment means dedication over a long period of time. You must commit to making yourself better right now if you are to succeed in a changing environment. Dan rocks another episode and takes us through a blueprint for success, whether you are in sales, marketing, finance or any job right now. How are you changing the way you approach...
Episode 59: Desperately Seeking A Culture Of Coaching 11.08.2018 30:20
Sales Coaching when done correctly reaps tremendous benefits on organizations. Unfortunately, the majority of companies either do not provide sales coaching to their reps or deliver half assed attempts at coaching. In addition, there are some glaring gaps and disconnects here. 82% of Sales leaders say they 'coach' their reps, yet only 48.2% of reps say they are actually coached. Sales leaders scor...
Episode 58: The Connection 70% Of Reps Are Missing 05.08.2018 25:00
A new study from SiriusDecisions shows that quota performance for Sales Reps is still not improving and in danger of dropping yet again in 2018. There are 3 key takeaways from the report: 1. Over 70% of sales leaders say that their reps are not connecting their solution to the business issues of buyers 2. Sales Cycle Times are increasing with over 64% saying they are facing longer lead times to ge...
Episode 57: [RANT] Narcissists Need Not Apply 29.07.2018 21:21
Dan starts off this brand new studio episode with a RANT about Narcissistic salespeople and why this trait is a surefire way to sink to the bottom of your peer group. From there, Dan covers a new study by the Objective Management Group(link here: http://www.omghub.com/salesdevelopmentblog/elite-salespeople-are-200-better-sales-competencies) which details those activities that Sales All Stars are b...
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