SaaS Marketing Weekly

Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads. Takeaways Repurposing content and creating top-of-funnel content can help drive people to the lead magnet. Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscr...

Ryan shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients. Takeaways Create a separate brand newsletter rather than an own-brand newsletter. Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience. Implement a waitlist campaign to generate interest and build a list of p...