SaaS Half Full

In this episode of SaaS Half Full, we talk with Kate Bullis , Co-founder and Managing Partner at SEBA International , an executive search firm specializing in placing CMO roles. In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook.  Listen as Kate shares her...

In this episode of SaaS Half Full, we talk with Christina Mautz , CMO and interim CRO of Moz , an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and custom...

In this episode of SaaS Half Full, we talk with Simon Berg , CEO of Ceros , an experiential content creation platform. Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies' content experiences. From who actually owns it to how it's measured and evaluated, marketers suddenly face tough questions. How can they...

In the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams , VP of Marketing at Drift .  Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out? Listen as Kate shares how compan...

After breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for another round!  In Season 1, Lindsey Groepper shared drinks with brilliant marketing minds from companies like Zapier, IBM, 6sense, and G2. They covered everything from scaling a rock star marketing team to the truths and myths about ABM.  Season 2 promis...

In the last episode of Season 1, we're talking to Adam Goyette , VP of Demand Generation at G2 . Adam sat down with Lindsey to discuss building a kick-ass marketing team.  You'll learn how Adam digs deeper into a candidate's background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how mar...

In this episode of SaaS Half Full, we're talking to Cassandra Jowett , Senior Director of Marketing at PathFactory .  Many B2B marketers' worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey?  Listen as Cassandra shares...

In this episode of SaaS Half Full, we're talking to Cody Jones , Head of Partnerships at Zapier. Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?  Listen as Cody explains how partnerships and a "two marshmallow mentality" supplanted the usual sales cycle...

In this episode of SaaS Half Full, we're talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM's work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for ta...

In this episode of SaaS Half Full, we're talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today's prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees...

In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp.  What are the challeng...

Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full, the only show serving B2B SaaS Marketers, host Lindsey Groepper will listen to the stories of marketing leaders who are crafting perfectly tailored strategies. And because we believe that the bar i...