SaaS Half Full

Who here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start.  Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go back to the start - which can be done in a couple of not-so-time-intensive steps. In this episode, listen as...

This special Fireside Chat edition brings together two SaaS VCs to discuss the current investment landscape vibe. Tackling everything from the technologies they are bullish on to the importance of burn efficiency in defining financial health, the current sitch is both conservative and optimistic. Sara Omohundro, Principal at Elevate Ventures, and David Kerr, Managing Director of Allos Ventures, ar...

Media companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance? Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy...

When looking to exit through acquisition, what makes one SaaS company stand out from the others? The answer is...nothing definitively. It's all subjective, according to Thomas Smale, CEO and Founder of FE International, an M&A advisory firm. In this episode, Thomas and Lindsey discuss the benefits and drawbacks of a strong founder brand, common mistakes he sees companies make when positioning for...

What a ride 2022 has been! Another year with fantastic guests has come to an end, but we're not closing out the season until we review our most downloaded episodes. We've talked about gaining alignment with your C-suite, how to get the most out of your PR agency relationship, when to sell your SaaS business, and even how to make your brand un-bland. Whether you've listened to the full episodes or...

It's that time of year again! Marketing industry predictions are one of our favorite topics, and we're sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have  Kazuki Ohta , CEO and Co-founder of  Treasure Data , a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven...

If you sell into the enterprise or are thinking of swimming upstream, this is the episode for you. Alberto Cantor  is the Senior Director of Demand Generation and Corporate Marketing at  ArisGlobal , and its SaaS product is sold to big-honkin' pharmaceutical companies. Yes, large, conservative buying teams in a super-regulated industry with long sales cycles. Can ABM work in this environment? Yes,...

The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to  Tara Pawlak , Head of Marketing at  GetAccept , it's a responsibility extending beyond marketing into the sales org. In this episode, Lindsey Groepper speaks with Tara about the sales teams' role in carrying out brand and how...

In a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise. In this episode, Lindsey Groepper talks with Lisa Ames, the CMO of Norwest Venture Partners. As the marketing expert advising dozens of B2B SaaS po...

How well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organization (yes, outside of marketing!) to reach its full potential. Listen as she shares best practices for u...

Imagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies? Lindsey Groepper sits down with Ari Kahn, the CEO of Bridgeline Digital, to discuss all things B2B eCommerce. In this episode, you'll learn why h...

Maintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities this topic can bring, Lindsey Groepper speaks with Julia Stead, CMO at 15Five, to discuss how quickly trends in employee engagement have changed when transitioning from the Great Recession into (what some are calling) the "Great SaaSacre." This episod...

Continuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to re-shape how you think about content. Listen as Sharon discusses how to develop a B2B SaaS content strategy extending beyond the written word and how to create a cohesive narrative across...

This summer we're focusing on HR Tech and learning from the best in the business. In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don't know what employer brand is or don't know what your employer brand is, stop what you're doing. Employer brand is...

SaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite. In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with...

There's been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald , Partner at High Alpha , a venture capital studio that specializes in funding B2B SaaS companies. Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversation he shared valuable insights on how the venture capital landscape has changed for B2B SaaS companies an...

In this episode of SaaS Half Full, Lindsey Groepper speaks with  Justin Keller,  VP of Revenue Marketing at  Drift , about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you're not thinking about how your marketing sets you apart from others in the category, you will...

In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos , CMO at LogicGate , about the importance of the marketing organization taking an active role in risk and compliance. Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational...

SaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson , EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and wha...

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal , CMO at Productiv . A two-time SaaS CMO, Rashmi shares the lessons she's learned when delving into your first 30 days as a company's CMO. Whether you're looking to become a CMO for the first time or are looking for a change, Rashmi shares valuable information about what you should uncover in the interview process, who y...

In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati , Senior Director of Global Marketing Strategy and Operations at Visa . We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking t...

In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights. Episodes featured are: Nikki Boehm, Dylan Touhey, Christina Dell Villar, Jon Ferrara, and Mendy Werne Connect with Lindsey:  https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia:  https://www.blastmedia.com/ Get your cocktail kit at ww...

In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeso n, the Founder of Agility , a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the...

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting fr...

In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm , VP of Marketing at Namely , about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel "closing" events.  Even the term "Zoom fatigue" is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to vir...