Craig Lester
Rural Roots Canada
RRC strives to tell unique stories from the agriculture community that show the true roots of the industry. It will also show off new products and ideas from the ever evolving industry.
Where to listen?
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Episodes
e Are Beef: Calgary set to host Canadian Beef Industry Conference 01.08.2023 2:16
A jam-packed Canadian Beef Industry Conference is being held in Calgary August 14-17. Chair Dr. Elizabeth Homerosky talks about the keynote speakers, bull-fighting entertainment, producer boot camp and stock dog showcase, the incredible networking opportunity and much more that is taking place during the event. For more on this story go to Rural Roots Canada.com.
RRC Podcast Ep 1. - Alltech ONE 24.07.2023 13:32
It has been a very, very busy July. Between the International Federation of Agriculture Journalist Congress happening in Olds, Alberta, Alltech ONE's world tour coming to Calgary, the Calgary Stampede and Ag in Motion in Saskatoon and of course, the ongoing drought conditions farmers have been dealing with there has been no shortage of things to talk about conversations to be had and stories to be...
Performance and Profitability Can Go Hand in Hand with Sustainability 24.07.2023 2:10
Producers do not have to compromise performance and profitability for sustainability. We sat down with Alltech's Dr. Patrick Ward during the Alltech ONE conference in Calgary on how farmers can balance all three. For the full story, go to Rural Roots Canada, where we Amplify Canadian Agriculture.
RRC Tech Tuesday: Drone spraying tech taking off 22.07.2023 2:12
The world's first precision AI spraying drone. We talk to the Founder and CEO of Precision AI about how this seemingly futuristic tech can help farmers in the here and now. To read more about the technology, go to ruralrootscanada.com.
Pulling their weight: Tractor pullers shine at Calgary Stampede 15.07.2023 2:11
The 2023 Calgary Stampede Vintage Tractor Pull kicked off the 10-day event in grand style last week. We talk to tractor-pulling veterans Jill Moore and David Wylie about the competition this year and what they thought about their pulls. More on this story can be found at Rural Roots Canada.com. If you liked this feature be sure to check out the Podcast Farm at Rural Roots Canada.com.
International Federation of Agriculture Journalists World Congress converging on Olds 20.06.2023 2:17
Agriculture journalists and communicators from around the world will be converging on Olds, Alberta at the end of June for the annual International Federation of Agriculture Journalists World Congress. Find out all the details from event organizers at Rural Roots Canada.com.
Alberta Credit Unions launch Women in Ag grant 19.06.2023 2:16
A new grant from the Credit Unions in Alberta aims to empower women in agriculture with starting up or growing their businesses. Alberta Central on behalf of the 13 Credit Unions and their nearly 200 branches across the province has launched the Women in Ag grant. Read the full article at ruralrootscanada.com.
Harnessing the power of food to empower underprivledge youth 22.05.2023 2:16
In this week's episode of Rural Roots Canada, we travel to Hoi An, Vietnam, where STREETS International is using food to empower and train underprivileged youth so they can be gainfully employed in the tourism industry. More coming up on the Oodles of Noodles program, which sources ingredients from local farmers. More on this story and much more at ruralrootscanada.com.
RRC International: Growing a farm using an IT skillset 21.05.2023 2:11
Using an IT skillset to grow a farm. In this episode of Rural Roots Canada, we travel to Melbourne, Australia where these skills are paying dividends for an organic vegetable operation. Peninsula Fresh Organics is owned by Natasha and Wayne Shields. Find out more about Rural Roots Canada.com.
In Conversation: Masanori Isonuma talks sustainable agriculture in Tokyo 26.04.2023 28:53
A dairy farmer in Tokyo, Japan is redefining what it means to be sustainable. Masanori Isonuma’s farm has been around for 350 years, passed down through 14 generations of the family. Isonuma has worked with the community to build up his farm, sells his products straight to the consumer and works to educate the public on where their food comes from. Isonuma sat down with me to talk about his farm's...
Vietnam Family Grows Vegetables, Minds and Tourism with Farm 26.04.2023 2:16
Vegetable and rice farming in northern Vietnam. We sit down with a farmer in Hoi An and talk about the passion his family has for producing fresh food and the importance of educating the next generation on their farm. The farm also serves as a draw for tourists looking to learn about food production in Vietnam.
Nuffield Update: Lester shares about his travels through Asia - Pacific 24.04.2023 2:15
Exploring media's impact on agriculture, is the message getting through? Nuffield Scholar and RRC owner Craig Lester is on a mission to shed light on the media's role in shaping our perception of the agricultural industry. Lester's Nuffield journey is sponsored by the Alberta Wheat Commission, Foothills Forage and Grazing, Western Stock Growers' Association through the James Hargrave Legacy Fund,...
Building a sustainable dairy in the biggest city on the planet 24.04.2023 2:16
There are over 39 million people living in Tokyo. At its heart, a farm with a mission to connect with consumers. A dairy farmer who farms in the middle of the biggest city on the planet. Speaking through translator, and local ag journalist Masaru Yamada, he talks with excitement and experience about the farm his family has maintained despite commercial and residential pressures from all sides for...
New Ag-Expo Exploring Innovation, Economic Growth in the Agri-Food Industry 10.04.2023 2:15
As the agri-food sector evolves, the inaugural Agri-food Innovation Expo will explore innovation and economic growth opportunities within one of Alberta's largest industries. This new event, launching this spring, is set to be a platform for the industry to gather, learn, and grow while helping it capitalize on undiscovered and underutilized opportunities.
Using Hyperlayer data to optimize crop production and pad your farm income 31.03.2023 2:16
Using multiple layers of data to help optimize crop production, improve farm operation's bottom line and maximize success. In this feature, we talk to the Chief Technology Officer of Digital Ag, Dr. Alex Melnitchouck, at Olds College about how the HyperLayer project will lead the next generation of digital farming in Canada. This feature is powered by AGvisorPRO.com.
CYL: Growing future leaders 31.03.2023 2:16
Life-long learning is a big part of a farmer's journey. We talk to Scott Gerbrandt, a graduate of the Canadian Cattlemen's Young Leaders program about how the journey grew their passion for the beef industry. More on his story at Rural Roots Canada.com. This feature powered by AGvisorPRO.com
AgKnow conducting study on the effects of depopulation on farmers 27.03.2023 2:16
The depopulation of herds and flocks on Canadian farms is becoming an increasingly concerning issue, with disease playing a significant role in the decline. Not only does that affect consumers, but it also has a massive effect on farmers and their mental health. AgKnow, a farm-focused initiative providing farmers with essential resources to support their mental health, is conducting a study on far...
AgKnow: Addressing the Mental Health Challenges Faced by Alberta Farmers 19.03.2023 2:16
Mental health is a critical issue for ag workers, but a new farm-focused mental health initiative is looking to tackle the issue head-on. In this episode of Rural Roots Canada, we chat with Linda Hunt, program director of the new program called AgKnow.
Cattle management can help Canada's Prairie grasslands 13.03.2023 2:16
Canada's Prairie grasslands have been identified as one of the most endangered ecosystems in the world. It's a threat to producers, but the solution to mitigating that threat could be as simple as proper cattle management. Over five million acres of Canada's grasslands were surrendered during the mad cow disease crisis in 2003 when 26,000 ranch families left the beef industry. Most of the land was...
Lethbridge College climbs in post-secondary research ranks 06.03.2023 2:12
Lethbridge College has ranked 16th on the list of Canada's top 50 research colleges, its highest-ever ranking and the first time it has cracked the top 20. The list, compiled by Research Infosource, also ranks the school fifth in research income growth, the third straight year Lethbridge College has been recognized as one of the country’s 10 fastest-growing research colleges.
Advancing Women in Agriculture Conference celebrates 10 years 27.02.2023 2:15
The Advancing Women in Agriculture Conference is marking its tenth anniversary this year, a celebratory event that will highlight and recognize the incredible female talent and innovators in the ag industry. The conference takes place at the Hyatt Regency Hotel in downtown Calgary from March 12-14. As always, it will provide a forum for women passionate about agriculture and food and feature spe...
Farm Transition: Stop putting it off 05.02.2023 2:00
It's a new year, and that farm transition planning and conversation with your family that you have been putting off needs to happen. We talk to farm transition coach Elaine Froese about how to approach fairness with children. More on Rural Roots Canada.com. This feature is powered by AGvisorPRO.
Farm Transition: Getting Everyone to the Table 05.02.2023 2:09
Gathering the different generations of the family to the table for farm succession talks can be a daunting task. We talk with Farm Transition Coach Elaine Froese on how to make this step easier . More on Rural Roots Canada, where we Amplify Canadian Agriculture.
Your story matters, Fresh Air Farmer urges others to share their farm story 05.02.2023 4:00
Ontario dairy farmer and communication expert Andrew Campbell is urging farmers to tell their story. The Fresh Air Farmer, who farms with his family in Strathroy, Ontario, says no one else is going to tell consumers about their farm story and how they produce food if they don’t. Campbell was a keynote speaker at this year’s Banff Pork Seminar.
Rob Saik: Building consumer trust, sustainable intensification, and AGvisorPRO 01.02.2023 19:48
“One of the things we need to bring into the discussion is the discussion of the emotion of farming as well as the practicality,” says AGvisorPRO CEO and Founder Robert Saik referring to how agriculture can strengthen its relationship with consumers. In this interview, Rob and RRC’s Craig Lester also talk about why sustainable intensification at the farm level will help feed the world and why ever...
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