Will Ruch

Ruch Riffs: An Employer Brand Podcast

Arts EN ↓ 30 episodes

Join Will Ruch, employer branding expert, and other human resources and marketing pros as they share their stories, ideas and advice on building your workplace brand. Gain actionable tips from industry leaders on finding and retaining talent, your most valuable resource.

Author

Will Ruch

Episodes

Why Companies are Waging the ‘War of Differentiation’ for Talent with Lisa Buckingham 12.07.2019 7:38

Hear from a highly recognized HR leader on what it takes to recruit and retain the right talent. Lisa Buckingham, Chief People, Place and Brand Officer at Lincoln Financial Group, discusses her forward-thinking HR approach and how to keep the 'human' aspect in Human Resources.

How Leadership Influences your Company’s Employer Brand with David Cooks 08.07.2019 5:25

Leaders who invest in relationships foster an engaged workplace culture. In this episode hear from David Cooks, leadership author and speaker, about the role leaders play in building a strong employer brand.

3 Employer Brand Pillars that Support a Global Company Through Transformation with Susan Quackenbush 24.06.2019 7:26

In this episode, Susan Quakenbush, chief human resources officer for Vonage, a global business communications software company, talks about the role of the company’s employer brand. Recruiting and retaining the right talent in all business areas was critical as Vonage transformed from a legacy to a technology focused company. It was a strong employer brand that led to this successfully transformat...

Five Tips for Building Quality Recruitment Videos with Greg Cooke 13.06.2019 6:26

Recruitment ambassador videos have proven results, increasing the number of job applicants by 36%. In this interview, Greg Cooke, a videographer with extensive 60 Minutes and CBS News experience, gives his 5 tips for producing short, authentic videos that get results .

How 'Backbone' Helps Companies Succeed with Susan Marshall 04.06.2019 3:58

Top-notch leaders are the foundation of companies with great workplace cultures. And, companies that are known for their winning culture attract and retain the best talent. Susan Marshall is the author of "How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work." In this interview, she discusses the three elements of backbone and how these leadership traits contrib...