Rossman Radio

Summary In this episode, Rob Nichols interviews Nesha Sangabi, founder and CEO of Chickadee, a women’s apparel brand catering to female sports fans. Nesha shares her journey from college to entrepreneurship, discussing the challenges of securing licensing deals with universities and the transition from wholesale to direct-to-consumer sales. She emphasizes the importance of understanding market [&#...

Summary In this episode of Rossman Radio, host Rob Nichols speaks with Julie Denton Price and Mike Coffey from Blue Cotton, a Kentucky-based screen printing and embroidery company. They discuss the company’s evolution, the importance of brand awareness, and the challenges and opportunities in the e-commerce space. The conversation highlights their marketing strategies, the significance […]

Summary In this conversation, Rob Nichols interviews Jacob Walters, the founder of JawBats, a custom bat brand that has gained popularity through social media. Jacob shares the story of how he started making bats at a young age, the evolution of his marketing strategies, and the challenges of growing a small business. He discusses the […]

Summary Gary Flynn discussed M. Dumas and Sons’ 108-year brand evolution, highlighting its shift from “need” to “want” to provide a unique customer experience while preserving its legacy. Gary Flynn and Alysse Asaro emphasized the importance of storytelling and targeted marketing to connect with diverse customer profiles and project a lifestyle. Gary Flynn identified Instagram […]

Summary In this conversation, Rob Nichols interviews Sarah Morabito, who leads e-commerce and digital investment at Dansko. They discuss the evolution of Dansko as a heritage brand transitioning into the digital space, successful product launch strategies, insights into affiliate marketing, and the integration of organic and paid social strategies. Sarah shares her experiences and the […]

Summary In this episode of Rossman Radio, Rob Nichols speaks with Maria Luisa Mendiola, founder of Miga Swimwear, a brand dedicated to creating inclusive swimwear for women with disabilities. Maria shares her personal journey and the inspiration behind Miga, detailing the challenges she faced in launching the brand, especially during the COVID-19 pandemic. The conversation […]

Summary In this engaging conversation, Rob Nichols interviews Dr. Juan Salinas, the founder of Pnuff, a high-protein snack brand that gained fame through Shark Tank. Dr. Salinas shares his journey from a sports enthusiast seeking nutritious snacks to creating a fun and healthy alternative for everyone. The discussion covers the impact of Shark Tank on […]

Summary In this conversation, Rob Nichols interviews Dr. Amy Divaraniya, founder of Oova, a company that emerged from her personal fertility journey. They discuss the challenges and triumphs of building a women’s health brand focused on hormone tracking, the impact of COVID-19 on their business model, and the ongoing struggles with marketing regulations in the […]

Summary In this episode of Rossman Radio, Rob Nichols interviews Tamatha Graben, founder of Baby Riddle, a brand dedicated to celebrating life’s special moments through baby clothing. Tamatha shares her journey from a dinner table idea to a nationally recognized brand, discussing the impact of COVID-19 on the industry and the importance of adapting to […]

SHOW NOTES In this episode of Rossman Radio, Rob Nichols interviews Nathan Orton, co-founder of the streetwear brand Ishpig, which has thrived for 15 years. They discuss the brand’s journey, the importance of product quality, the evolution of marketing channels from Facebook to TikTok, and the challenges of maintaining authenticity in a rapidly changing digital […]

Summary Ian Cross, founder of Peak Cocktails, shared the company’s origin story, detailing how their interest in mixology during COVID-19 led to the creation of non-alcoholic mocktails infused with adaptogens and nootropics, specifically targeting active individuals and athletes. Ian Cross discussed their marketing strategy, emphasizing Meta as their primary channel for early success and demograph...

SHOW NOTES: In this conversation, Jack Farrell, VP of Global Ecommerce for PopSockets, discusses the brand’s turnaround strategy, focusing on product characteristics, audience engagement, and the importance of frequent product drops. He highlights the effectiveness of Meta for performance marketing and explores the potential of TikTok as an e-commerce platform. Additionally, he shares insights on...

Summary Hannah McGough, CMO of Blank Beauty, explained the company’s evolution from a tech startup to a beauty brand, emphasizing their microfactory technology for on-demand cosmetic creation. McGough and Alysse Asaro discussed the company’s business model, future expansion plans, and effective marketing strategies focusing on trend responsiveness and audience understanding. McGough also provided...

SHOW NOTES Summary Jim Gale, the founder of Food Forest Abundance, discussed the unsustainable use of Earth’s resources as the inspiration for their mission to promote sustainable food forests and achieve global food security. Jim Gale also shared the challenges of censorship due to their solutions challenging patented systems and emphasized an open-source approach for […]

Summary Alysse Asaro and Andy Andersen discussed Dude Wipes’ consistent marketing vision, emphasizing brand authenticity and a relatable social media presence through “trolling” and community engagement. Andy Andersen highlighted the brand’s growth through strategic platform adoption like TikTok Shop and identified YouTube as a future focus for diverse content and SEO. They also addressed challeng...

Rossman Radio host Alysse Asaro introduces Alexa Martinez, owner of Maker’s Shoes, a brand known for empowering women through comfortable yet stylish footwear. The discussion explores the Maker’s Shoes journey, highlighting its transition from initial concepts to a successful 20-year business, including the inspirations behind its sub-brands like 77. Martinez shares the challenges of online sales...

Rossman Radio host Alysse Asaro speaks with Tracy Johansson, founder of 3Sons Foods, a company that produces versatile sauces. Johansson explains that the business began when her middle son, Luke, inspired a passion for rhino conservation, leading them to combine this cause with her homemade salsa. She details the challenges and rewards of running a […]

Rossman Radio host Alysse Asaro speak with Lenny Vineberg, CEO of Teraflame. Vineberg discusses his extensive entrepreneurial journey, detailing his experiences from an early venture with a motor scooter brand to building an $80 million furniture import and distribution business. He shares insights into the acquisition and revitalization of Teraflame, emphasizing the challenges of simultaneously b...

Rosman Radio host Alysse Asaro speaks with Joel Marshall, CEO of DP Derm, the leading US distributor for Dermapen products. The conversation explores Marshall’s transition from martial arts to the aesthetics industry, the development and success of Dermapen technology, and the challenges of marketing innovative skincare in a saturated market. Marshall emphasizes the importance of […]

Rosman Radio hosts Ayissi Nyemba, the founder of Emekao Foods, a company that transforms raw cacao beans into various cocoa ingredients. Ayissi shares her motivation for starting the business in 2016, which stemmed from a desire to support small cocoa farmers by adding value to their work. She discusses the challenges of entrepreneurship, including supply […]

The Rossman Radio podcast features discussions with entrepreneurs, with this episode highlighting BJ Ganem, founder of Sierra Delta. Ganem shares his personal journey as a Marine veteran who, after an injury and personal struggles, found purpose through his dog, leading him to establish a nonprofit dedicated to connecting veterans with dog training. Sierra Delta aims […]

The provided text features an interview on the “Rossman Radio” podcast, hosted by Alysse, with guest Liz Connelly, founder of Katsu. The podcast focuses on entrepreneurship and e-commerce brand growth, with Rossman Media specifically aiding brands in achieving viral success and significant returns through social media. Connelly’s new venture, Katsu, aims to help professionals adapt […]

Rossman Radio explores the journeys of entrepreneurs and e-commerce brands, with a particular focus on achieving viral success and substantial returns. In this specific episode, Alysse Asaro interviews Madison McLeary, the owner of Pure Joy, a functional beverage company. Maddie shares her entrepreneurial path, from identifying a market gap for healthy, functional drinks while living […]

In this episode of Rossman Radio, Alysse Asaro from Rossman Media interviews Justin Davies, co-owner of the company Wet It. Justin shares the journey of Wet It from its inception in 2014 to dealing with copycats, mainly from China, and how tariffs have leveled the playing field. The conversation highlights the importance of brand authenticity, […]