Rooted Wisconsin

Pat Cavanaugh was on a seemingly scripted career path in educational administration until his grade school friend, who was working for the Green Bay Packers, call with a lead on a job with the organization. Taking a calculated risk, Pat and his family moved to Wisconsin and never looked back. Following 5 years with the Packers, Pat was drawn to Jadin | Jones after reading (and gifting several copi...

Paul Yanzer is a research and development scientist and entrepreneur with several years of experience in the food and beverage space. In 2023, Paul and his wife Amy decided to start Forward Beverage with the intention of shifting the non-alcoholic drink space in Wisconsin (and far beyond). In this episode, Brad and Paul discuss Forward Beverage's first year and their products and scope, THC, CBD,...

Matt Ramage is a podcaster, streamer, and content creator centered around the Green Bay Packers. Since the days of Vine, he has been passionate about (and successful at) making people laugh with online content. In this episode Brad and Matt talk about content creation, imposter syndrome, the value of persistence, Packers guests, virality, and much more!

A fixture in northeast Wisconsin news and sports television, Bill Jartz has spent nearly 45 years delivering stories to the people of Wisconsin. Born and raised in Clintonville, the self-described "hay shaker" was an all state football player who went on to play at Northwestern while pursuing a degree in journalism. In this episode, Bill and Brad chat about the early years, his time in front of th...

Adam Krause is a Wisconsin based film writer and director, best known for being the creative force behind Gags the Clown, 2016 Viral sensation turned short, turned feature film. In this episode, Adam and Brad discuss how he got into filmmaking, what led up to Gags virally storming news stations and social media channels throughout the country, the short and the feature film, new projects coming up...

Sarah Elizabeth Conery is a travel writer, content creator, and published author of the book, "100 Things to do in Green Bay Before you Die". Growing up in a small Upper Peninsula town, Sarah moved to Green Bay in 2015. In this episode, Sarah and Brad chat about becoming a published author, content creation and blogging, influencing, social media, and much more! https://creativeandambitious.com/ h...

Marissa Michalkiewicz is a project environmental scientist passionate about diverting waste from landfills and bringing awareness to the value of recycling, waste diversion, and sustainability. In this episode Brad and Marissa talk about being a division 1 college athlete, entrepreneur and founder of Giveadaam Ventures, going viral with waste reduction, and much more! https://www.linkedin.com/in/m...

Adam Greuel is a Wisconsin based musician, known for his work with Horseshoes and Hand Grenades, Berens and Greuel, Rucksack Revolution, Adam Greuel and the Space Burritos, and The High Hawks. In the few spare minutes he has not on stage, Adam is called to the river (evidenced by his songs) as an avid fly fisherman. In this episode, Adam and Brad discuss his music career, the history of Horseshoes...

Entering his 26th year doing play by play for the Green Bay Packers, Wayne Larrivee's voice, and signature, "DAGGER", is cemented is the minds of sports fans all over the World. From hearing Marv Albert call Knicks games as a youngster, honing his craft while air checking himself in the top of the Boston Garden, all the way to calling two Super Bowls (for the Packers and the Bears nonetheless!), W...

Taylor Jacobson is a digital marketer, content creator and producer, avid outdoorsman, musician, and business owner. In this episode, Taylor and Brad talk about marketing, passions in life, playing live music, fishing and bow hunting (while filming), Aaron Rodgers, and more. https://www.linkedin.com/in/taylorjacobson1/

Paul 'Coot' Williams has dedicated over 35 years to the fishing industry, notably contributing to the restoration of Saugers in the Winnebago system. An innovative entrepreneur, Williams has created several products, including The Rattlin Wasp, custom trolling rods, the Mag Net Go, and the Fire Fly Night Light for trolling boards. His passion for improving and inventing is also reflected i...

Days out from welcoming his first child into the world, Travis is focused on fatherhood and his golf game. Like most who know the game of golf well, Travis has had stretches very close to the game, and stretches far away from it. A mentally taxing career in security and personal protection had him looking for a release, which led him back to the golf course. At 35 he is going all in and taking a r...

Andy Strand, a.k.a. Byron Sweeney, is a coach, teacher, father, husband, outdoorsman, and one half of the creative drive of the Wisconsin band, Shad Rapp. Spoiler alert! They've got the band back together and have a new song coming out soon (featuring Charlie Berens)! In this episode, Andy and Brad talk about the history of Shad Rapp, Wisconsin and Midwest comedy, his coaching and teaching car...

Following a fine art degree from UW - Stout, Alexis Arnold has been capturing people, places, and events for over 20 years with her photography business. Now, she finds herself getting back to her fine art roots working with encaustics and serving as President and Founder of the not-for-profit, "Art Connective", which has a goal of bolstering artists' business acumen and helping crea...

A chance interaction led to Christiana Trapani having the opportunity to buy the Door County Candle Company. She never could have expected what was to come next. Months later, her support of Ukraine with a candle created as a fundraiser went viral and sent the small Door County, Wisconsin business into a whirlwind of trying to fulfill thousands of orders from around the world. In this episode, Chr...

Following a 30 year military career, beating cancer, and a lifetime of adventure, John Craemer's latest pursuit is taking his passion for photography to the next level with Master Sargeant Media. In this episode Brad and John discuss his military career, cancer, photography, and his passion for ships and Ural motorcycles. https://www.facebook.com/profile.php?id=61554662259731 https://masterser...

Kaitlin Kernosky, in her 14th years as a Conservation Warden for the Wisconsin DNR, is just as happy and satisfied with the role as she was the day she began. Always being drawn to something in law enforcement, Kaitlin was exposed to a career as a conservation warden in college. She followed that path and hasn't looked back. In this episode Brad and Kaitlin discuss her career as a conservation...

After attending UWGB and Marquette Law School, Ryan Ruzziconi has enjoyed a successful career serving as general counsel and in leadership positions for several organizations, along with being named the "Top General Counsel in Michigan" by Crain's Business Magazine. Now, having evolved into ownership roles in several businesses, Ruzziconi Restaurant Group, LLC built the first franchi...

Navigating tumultuous formative years, Steve Brenzel was drawn to the University of Wisconsin - Green Bay by none other than a Cheesesteak from Zeppelin's Subs. While earning a degree, Steve began his career in television and it wasn't long before happenstance born "Ned the Dead" and "Chiller Theater. Behind the makeup, comedic quips, and horror movie lead-ins, is a man who&...

From early dreams to play for the Yankees, to following in the footsteps of his family in showbusiness, Steve March-Torme has lived a wild ride centered around music. In this episode, Brad and Steve discuss his career as a musician, growing up with with parents in showbusiness, how he got to Wisconsin, his work at 91.1 The Avenue, fatherhood, Yankees Fantasy Camp, and so much more (along with a bu...

Captain Barb Carey is the founder and President of WI Women Fish and Women on Ice and has been producing fishing events for Women since 2003. Barb is a USCG Captain and is a member of the Clam Outdoors Ice Team, Pro Staff for Vexilar, St. Croix Rods, Off Shore Tackle, Crestliner, and Mercury Marine, along with being an award winning writer and radio host. Following a career as a nurse and a police...

Buckskin Bob is a fixture north of Highway 8, where most local watering holes have a seat saved for him (and his signature sunglasses). His wandering career has spanned being a salesperson, promoter, chamber director, firearms trainer/dealer, politician, bus driver, and slinger of Chicago-style hot dogs. Never at a loss for words, or one to shy away from a camera, if you've spent time in North...

Paige McKenna is an award winning documentary filmmaker from rural Wisconsin. Her films center around female empowerment, the value of independence, and challenging social norms. Paige finds fascination and inspiration in people while often immersing herself in worlds that may not be so familiar to her. Her goal with each film she creates is to support and uplift humanity while sparking healthy, e...

After a career as a librarian, Jane Whitney has followed her passion for conservation and the outdoors, in large part via the Wisconsin Master Naturalist program; so much so that her amount of hours in service has made her Wisconsin's top Master Naturalist. The passion she exudes for exploring, understanding, and conserving the natural world is refreshing in an often chaotic and human-centered...

Ed the Diver is a diver, social media influencer, and business owner whose passion for cleaning up waterways has ballooned into a journey that people can't wait to witness, connect with, and follow. In this episode, Ed and Brad chat about diving in and cleaning up Wisconsin waterways, the kinds of things he finds, snapping turtles and other dangers, and a career on social media and as a busine...