Rooted in Retail

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Running a successful niche retail business takes more than just passion—it requires strategy, creativity, and the ability to adapt. In this episode of Retail Therapy, Bob Phibbs, The Retail Doctor,...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What happens when decades of retail success collide with fear-driven decisions? Michael Schultz, co-owner of Cursive New York, shares how one panicked choice nearly sank his business—and the lessons...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What does it take to turn retail struggles into sustainable success? Summer Allen, a former retailer turned retail consultant, knows firsthand. Today, she helps business owners simplify profits, att...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Running a store comes with endless moving parts—from stocking the right products to training your sales team and avoiding burnout as the owner. Michelle, a hardworking retailer, knows this all too w...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What does it take to thrive in today’s fast-moving retail world? In this episode of Rooted in Retail, host Crystal brings together a powerhouse panel of retail experts: Sarah Koutsogiannis (ANDMORE)...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What does it take to bring sustainability and authenticity into an everyday essential? Jen Eden, co-founder and CEO of Tampon Tribe , shares her journey of building a plastic-free, organic period ca...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ever feel like your store is your town’s best kept secret —but you’d really rather everyone know about you? That’s exactly how Taylor Sumrall of Taylor Made Designs in Opelika, Alabama feels. She an...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Retail can feel like a never-ending hustle—but what if you had the right tools to manage stress, avoid burnout, and thrive? Chrystal Rose knows firsthand the highs and lows of being in retail. From...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Arieh Lowenstein is back for part two, and this time he’s diving even deeper into what makes independent retail thrive. From creating meaningful customer moments to shaping the right product mix, Ar...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Retail Therapy , host Crystal Valkaitis sits down with retail therapist Bob Phibbs and guest Lisa Greene to dig into one of her biggest challenges: finding qualified florists to h...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ari Lowenstein has done just about everything in retail: consulting, product development, and leading industry associations. Now, he has built his own stores. With Ari’s Pantry, he is bringing authe...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Jennifer Shorter’s retail roots run deep—three generations deep, to be exact. As the owner of Grandpa Shorter’s Gifts in Michigan, she’s mastered the art of blending tradition with innovation while...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Retail Therapy , host Crystal sits down with retail therapist Bob Phibbs and guest Linda Moore to unpack the strategies that keep your cash register ringing—not just today, but fo...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Gift cards aren’t just convenient, they’re strategic. In this episode, we sit down with Larry Rubin, owner of Swipe It Gift Cards, to unpack how retailers can turn those little plastic cards into bi...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We made it— episode 200 ! What a journey it’s been, and we’re so excited to celebrate this milestone with YOU. In today’s special episode, Crystal Vilkaitis reflects on the highs and lows of her ret...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What’s really driving retail success in today’s world? In this dynamic EVOLVE panel episode, three powerhouse women—Barb Binkley (Cooper and Binkley Jewelers), Beth Rich (Mix It Up Gift and Home), a...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this insightful episode, Landon and Camille take us on their retail journey, sharing hard-earned lessons about what truly makes retail partnerships work—from knowing your brand story to compensat...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What can Disney fireworks, empowered employees, and “the little things” teach you about running a standout retail business? A lot more than you think. In this bonus episode, Vance Morris—a former Di...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode, Tanner takes the stage at EVOLVE to break down exactly how businesses can win with social media. From showing up consistently to staying authentic, Tanner shares actionable tips tha...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Merchandising isn’t just about aesthetics—it’s about strategy. In this episode, Ani Nersessian shares how to create a retail space that not only looks great but drives real results. She walks you th...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Think direct mail is dead? Think again. In this episode, we sit down with David , a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. Dav...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn ho...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this special episode, we take you inside the opening keynote from EVOLVE, where the spotlight is on navigating change in your retail business with strength and resilience. You’ll discover why you...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner , co-owner of Dr. Doug’s Balms , to explore ho...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What do Disney-level customer experiences have to do with your bottom line? A lot more than you might think. In this episode, Vance Morris —a former Disney World executive turned customer experience...