Rooted Agritourism

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provi...

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. How...

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mind...

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation...

In this episode, Liz wraps up the three-part mini-series on starting a flower farm. The main theme is the commitment to learning and understanding the various aspects of running a business, beyond just growing flowers. The host discusses the importance of sales, handling rejection, and analyzing the market. They also emphasize the need for efficiency and streamlining processes to save time and avo...

In this episode, Liz discusses the resources needed to start a flower farm, specifically focusing on time and money. She emphasizes the importance of considering the amount of time available and the flexibility of that time when starting a business. She also highlights the financial investment required to run a flower farm and the need for a safety net and an exit strategy. The host encourages lis...

This episode is part one of a three-part mini-series titled 'Should You Start a Flower Farm?' Liz discusses important questions to ask yourself before starting a flower farm, such as how you feel about sales and how you handle rejection. The episode emphasizes the need to analyze the market for the flowers you want to grow and be comfortable with criticism and unhappy customers. It also highlights...

In this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the impo...

In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email...

In this episode, Liz interviews Lena from Urban Bounty Farms, an urban hydroponic farm in Kansas City. Lena shares her journey of starting the farm and her vision of transforming blighted buildings into small hydroponic farms. She discusses the challenges and benefits of hydroponic farming, the popular edible flowers for chefs, and the target customers for her farm. Lena also provides insights int...

Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she receive...

In this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composti...

On this week's episode we have Tracy Kuchar from Lost Farm Co talking about Customer Experience. As a former small business owner selling toys, Tracy is a Certified Customer Experience Professional (CCXP) and beginning flower farmer. We talk about customer experience and treating it as a discipline the same as accounting and and applying it to business problems and solutions. Customer experience a...

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty. Hillary takes us on a journey from the farm's humble beginnings to its current st...

Dive into the vibrant world of hydroponic gardening with our latest podcast episode! We are joined by Jessie from B.A.R.E. flower farm today! Join us as we explore the revolutionary techniques that are changing the way we grow one of the world's most beloved flowers. Whether you're a seasoned gardener looking to expand your repertoire or a curious newcomer intrigued by the idea of soilless cultiva...

Welcome to the replay of our live webinar Q&A session, where we dive deeper into the insights shared in our three-part mini-series on how to start a cut flower farm. In this episode, we answer listener-submitted questions and provide additional tips and strategies for aspiring flower farmers. Whether you're just starting or looking to grow your existing flower business, this episode is packed...

In this week's episode, I share how our flower farm got it's start with a farm stand at the end of the driveway and why I transitioned to a different model. Don't get me wrong, the farm stand model can be great if you're just starting out, and for certain farms might be the perfect end model. But for me, once I realized every single stem had value, I did not want throwing them in the compost bin i...

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited! Don't forget to submit any questions to podcast@sunnymarymeadow.com Welcome to Part 3 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start M...

On Jan 13, 2024 we hosted the first ever Flower Farmer Forum in St. Cloud, MN. We had 25+ flower farmers and 15+.industry experts popping in and out throughout the day, and the energy in that room was HUNGRY. Hungry for learning. Hungry for networking. Hungry for ideas. Hungry for ways to grow and sell more flowers and turn our hobby into businesses that can actually provide for our families and s...

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited! Don't forget to submit any questions to podcast@sunnymarymeadow.com Welcome to Part 2 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start M...

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited! Don't forget to submit any questions to podcast@sunnymarymeadow.com After part TWO of the mini series, we will add a downloadable PDF with links to EVERYTHING we talk about in the episode to get started flower farming, so make sure to check back for part 2. Welcome to Part 1 of our exciting...

In this bonus episode, our host, Liz Fiedler sits down with Erin Amick, a distinguished board member of the Women In Blue Jeans Conference. Liz will be the the keynote speaker for the event, and there are a lot of breakout session options. Held in the heart of Mitchell, SD, the Women In Blue Jeans Conference is a unique event that brings together women with a passion for agriculture. Liz and Erin...

In this episode, we're thrilled to have the esteemed Agronomist, Cover Crop Colin, join us for an insightful discussion on the pivotal role of cover crops in flower farming. Cover Crop Colin, renowned for his expertise in sustainable agriculture, delves into the basic definitions and vital importance of cover crops, illuminating how they can be a game-changer for your flower farm. Tune in as Colin...

It's time to get your stuff together and organize your inventory, order what you still need for the upcoming season, and take the time to find a good way to store it so this growing season isn't so chaotic. A few weeks of planning now will give you months of breathing time this summer. I talk about a few things I use to organize my life (my journal, my process of "crop planning" and some SmartLabe...

Our wholesale order form: https://sunnymarymeadow.com/special-requests/wholesale-diy/ *A detailed PDF of what we grow/our weekly offerings will be emailed if you fill out the form. The Floral Hustle: https://www.thefloralhustle.com/ Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479c Sunny Mary Meadow Premium Link...