Room 301

In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader. Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strategies, and sellin...

Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand. With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers. If you're in digital marketing, you won't want...

In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns. Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing campaigns, perpet...

Join us on this episode as we delve into the world of marketing with our special guest, Kat Sale, Co-Founder of House of Performance. In this insightful conversation, we explore the challenges and strategies involved in managing a shrinking marketing budget. As economic downturns strike, many businesses face the dilemma of whether to increase their marketing budgets. Kat shares her perspective on...

Join Rob Twells as he talks with Bee Craft and she spills the tea on leading teams through sprints. Get the inside scoop on goal setting, killer communication, and keeping the team motivated. Bee's adaptability and collaboration tips will have you sprinting like a pro! If you're a marketing leader, Bee's got must-hear advice for implementing sprints. Don't miss this episode packed with actionable...

Join Rob and Pete as we unravel the mysterious connection between UX and SEO in building websites with serious impact! Looking to captivate your audience and conquer search engine rankings? We've got your back! Rob and Pete dive into the nitty-gritty of user experience and search engine optimisation, sharing tips for the ultimate power combo for online success. Brought to you by The Digital Maze .

It seems every day we hear about something new in the AI world, but are they even beneficial? Is it progress for progress sake? Or has AI been around a while and it's only just making it into the conversation? Rob sits down with Liam, Technical Director at The Digital Maze to talk all things web dev and AI!

In a very special episode Rob sat down with Rudi, SEO Manager from 20i. With AI coming into the mainstream with the development of tools such as ChatGPT, we thought we'd speak to an expert about how AI began, and what the future looks like for SEO... Brought to you by The Digital Maze .

We've been going through some changes recently, and Rob sat down with James Walsh to discuss why and how we rebranded to our shiny new branding! We talk all things rebranding including, how many people should *really* be involved, if colour really matters, as well as archetypes! Brought to you by The Digital Maze .

Join Rob and Irina (Head of PPC at The Digital Maze ) as they discuss the PPC landscape and what marketing managers can expect in 2023!

Writing copy seems easy, you just type and upload right? Nope! Claire and Rebekah from The Digital Maze are here with host Rob Twells to discuss the art of copywriting and how it fits into your SEO strategy. It's time to step into Room 301...

What types of creative content are best? How does it feed into an overall strategy? Are there any guarantees of success? What even is creative content anyway?! Join Rob and Beth as they sit down with Amy and Pete from Boom Online to talk all things creative content. 

Ever wondered how you're being manipulated by every day design? Or.. maybe you're wondering how to harness the power of design to increase your revenue? Join Rob Twells, Beth Oakes and special guest James Walsh as they talk through the psychology of design, how to implement it in the real world and how to boost conversions! Brought to you by The Digital Maze .

Leading a marketing team and not yet a full believer of SEO? Is SEO a dark art? Is it witchcraft? Or could it really be a measurable mark of success? Join Rob Twells, Wayne Barker and Beth Oakes on the first episode of the Room 301 podcast, brought to you by The Digital Maze , as we explore the world of SEO and talk measuring results, park and recs memes and taking your SEO in house... or not!

Monthly marketing podcast ran by The Digital Maze (hosted by Director Rob Twells) , a specialist full service digital marketing agency, specialising in eCommerce. We discuss ongoing themes, topics and news in the digital marketing industry, and help banish your marketing nightmares into the abyss. It's time to step into Room 301...