Rooibos cosmetics

Before business partners Nicole Collins and Corey Weiss launched the 213Deli text-commerce beauty shopping platform last year, they were behind the scenes working for digital commerce trailblazers like Ipsy and Flip.  Weiss worked in media at Sony Pictures and Yahoo before spending a decade growing the business side of Ipsy, a beauty subscription service started by Michelle Phan in 2011, where he...

Jess Hunt, now 27, has been creating content for over a decade. She has 1.7 million followers on Instagram, where she got started, and another 184,000 on TikTok. Through her career as a content creator, she met Jenna Meek, formerly the founder of a beauty brand called Shrine, who eventually became her co-founder. Today, the duo runs Refy Beauty. Refy launched in 2020 and hit shelves at Sephora by...

In December, America’s first big move to regulate the beauty industry in more than 80 years went into effect with the Modernization of Cosmetics Regulatory Act of 2022, best known as MoCRA. But it isn’t until the end of this month that the industry will meet its first big deadline from the Food & Drug Administration.  By July 1, brands and manufacturers must provide a list of their products an...

In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala has 502,000 followers on Instagram. Live Tinted launched in 2018, four years after Mutyala went viral on YouTube (333,000 followers) for a video about correcting dark circles with red lipstick. That vid...

Unlike many beauty executives, Sara Mitzner, vp of brand marketing at AS Beauty Group since 2019, started her career in fashion. Her resume includes roles a Complex, Fullbeauty Brands and Swimsuits for All. AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands. Mitzner has led many of AS Beauty brands' biggest market...

Taylor Frankel is one of three co-founders of Toronto-based Nudestix. And, as the beauty brand's main face, she has been spending the year celebrating its 10-year anniversary. She founded the brand with her sister, Ally Frankel, and her mother, industry veteran Jenny Frankel, when the two sisters were teenagers. In today's competitive beauty market, making it to the 10-year mark deserves to be cel...

When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023. May 2023 also marked a significant milestone for Prose: It reached profitability before bringing in about $135 million in sales for the year. In 2024, co-founder and CEO Arnaud Plas estimates the bran...

Since launching in 2018, Westman Atelier has become one of the most covetable brands in luxury beauty. From the $68 foundation sticks that introduced the brand to the market to newer launches like the Lip Suede Matte Lipstick ($50) and, most recently, the Suprême C serum ($325), the brand's products are the kind that people like to show off on their vanities or pull out of their handbags. The Supr...

As more consumers indulge in self-care at home, the body-care category is continuing to grow, allowing brands to seize the moment. For 7-year-old body-care brand Billie, which was acquired for $310 million by personal care company Edgewell in 2021, the body-care surge couldn't have come at a better time. Before the acquisition, Billie solely sold direct-to-consumer. But in 2022, it launched in Wal...

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they...

Tina Chen Craig started Bag Snob, her original claim to fame, in 2005. She hustled her way to the front row of New York Fashion Week when "blogger" was still a dirty word and before "influencer" was in anyone's vocabulary. Then, in 2019, she did something she never expected to do and launched a beauty product, marking her first step in building a full beauty brand spanning skin care, body care and...

Running two beauty businesses without outside funding is no small feat, but Maria Hatzistefanis, founder and CEO of Rodial and Nip+Fab, is making it work. And her businesses are thriving. Hatzistefanis launched the luxury skin-care and makeup brand Rodial in 1999, after being fired from her investment banking job in her early 20s. She went on to launch Nip+Fab in 2010. Now best known for its bests...

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk," published in 2021. Megababe is best known for its first product: Thigh Rescue, an anti-chafe stick of which over 1 million units have sold. In addition to being sold at Target, Ulta, Goop, Anthropo...

Tattoos are now big business for the beauty industry. Since 2021, tattooing and tattoo care products have attracted both investor and strategic acquirer attention. Brands like Mad Rabbit have raised millions in outside funding to provide tattooed customers with before, during and aftercare products. According to a 2015 Harris Poll, more Americans are getting tattoos, with 29% having at least one....

Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2019, is now five years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise wit...

Though actor, podcaster, investor and brand founder Sara Foster never intended to launch a clothing line, it turns out she's quite good at it. Four-year-old Favorite Daughter, which she and her sister Erin Foster created in partnership with Centric Brands, was profitable by year two, she said. In 2023, the brand tiptoed into beauty, launching a duo of lip oils with Saint Jane, the "clean" beauty b...

Maintaining the cultural relevancy of a 40-year-old brand is no small feat. However, Sarah Koch, svp and gm of Kendo Brands, is up to the task when it comes to OleHenriksen skin care. “You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you're relevant to where he or she is in their lives,” said Koch on the latest episode of the Glossy Bea...

Kyle Leahy, Glossier's first CEO after its founder Emily Weiss vacated the role in May 2022, has had a busy first year-and-a-half in the job. She brought the brand into wholesale for the first time. brokering its partnership with Sephora, which has been a great success. She's also continued the brand's WNBA partnership, launched its first college tour and increased the cadence of its launches. But...

Botox has dominated the neurotoxin market since its FDA approval for cosmetic use in 2002. However, its iconic status would not be possible without the backing of global company Allergan Aesthetics. In addition to Botox, Allergan Aesthetics itself a subsidiary of pharmaceutical company AbbVie, which houses aesthetics brands including Juvéderm, SkinVive, Kybella and Coolsculpting, among others. In...

Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce. Today, rather than giving facials, Rouleau is focused on her role of founder and CEO of her brand, which offers a robust assortment of SKUs. Still, she makes time for celebrity clients, which include Lili Reinhart and Demi L...

Though Moroccanoil co-founder Carmen Tal initially launched the 15-year-old hair- and body-care brand with little to no beauty experience, she has been able to grow it into a global empire. In February 2023, Moroccanoil, which is currently distributed through thousands of salons, announced a three-day, Las Vegas-based event for professional hairstylists called The Collective. Meant to showcase the...