Rooibos cosmetics

After 15 years in the beauty industry holding various positions, Alisa Metzger founded Innbeauty Project in 2019. This clean beauty brand, which is aimed at Gen-Z consumers through an accessible pricing strategy, sells its products in major retailers like Sephora and Credo, as well as on its direct-to-consumer site. "If you think about the average [skin-care] product price and even the average [sk...

“We're in a makeup [and] a self-expression renaissance right now," "Euphoria" makeup artist Donni Davy said on the latest episode of the Glossy Beauty podcast. After three years in development, Half Magic, the beauty brand by Davy and A24, debuted this week to extreme fanfare. Davy sees the brand to be an expression of "dopamine makeup," where it encourages its users to experiment with their self-...

Created for BIPOC in mission and purpose, Tristan Walker’s health and beauty brand, Walker & Company, has been instrumental in shifting the norms of the beauty industry since its conception in 2013. At W&C, Black women and people of color hold the majority of leadership positions. It's changed the diversity in beauty aisles of department stores like Walmart and Target by putting razor and...

NYC-based makeup artist Meredith Duxbury is a well-known digital content creator among the TikTok beauty community with over 14.8 million followers on the platform. Referred to as “the complexion queen of TikTok,” she is also the face of the Morphe Making You Blush collection, which launched in March 2022. Duxbury grew up following beauty creators like Jacqueline Hill before deciding she wanted to...

When Pinterest launched in 2010, it was pegged as a supplemental platform for bloggers. Fast forward to over a decade later and it's now a regular go-to for beauty brands, beauty fans and far beyond with its buzzy ecosystem of content creators. At the helm of Pinterest's beauty division is Rachel Goodman, head of beauty partnerships, who has been with the company for seven years. During her tenure...

After a wide range of beauty collaborations under her belt from her 12 years as a beauty influencer, Desi Perkins finally took the plunge and became a beauty founder herself a year ago.  Launched in April 2021, her skin-care brand, Dezi Skin, now has four products, with names such as “Claro Que C” and ingredients inspired by her Mexican heritage.  With over 3 million YouTube subscribers and 4.3 mi...

Hair care has been a passion for Annie Young-Scrivner, CEO of Wella Company, since she was 13 years old when she started a side business cutting and perming hair. So when the executive was recruited from Godiva where she served as CEO for three years to join the 140-year-old hair-care and nail company, she jumped at the opportunity. Private equity firm KKR named Young-Scrivner as the CEO of Wella...

Starting out on Etsy and made by hand in the kitchen of co-founders Alex Kummerow and Julia Wills, skin-care brand Herbivore is now a rainbow-colored powerhouse with $15 million in Series A funding and distribution at Sephora. The brand’s Instagram-friendly aesthetic, emphasis on plant-based ingredients and glass-heavy packaging have attracted a loyal following. It has recently been rolling out a...

After 26-years in business, Greek beauty brand Korres has a rich history to tell. Korres began as a homeopathic herbal remedy brand within a Greek pharmacy that was founded by George Korres in 1992. In 1996, the beauty brand was born, and it has since built up a portfolio of skin care, body care and fragrance products. They include staple Greek ingredients like olive oil, Greek yogurt, white pine...

After meeting while working at Glossier, Rebecca Zhou and Annie Kreighbaum went their own ways in the DTC world. But in 2019, they decided to get back into beauty. Nearly a year ago, they launched their body-care startup, Soft Services, which offers products addressing skin issues such as body acne and keratosis pilaris in chic packages you’d want to display on your counter instead of hiding it in...

When Milk Makeup launched in February 2016, it brought a refreshing yet irreverent take on the beauty world and promoted that being bold and different was to be celebrated. Born out of the NYC-based Milk Studios, Milk Makeup made a name for itself through daring and playful products like Kush Mascara and creating blotting papers that doubled as rolling papers for marijuana joints. Today, Milk Make...

There’s no doubt that beauty brands are lining up for the chance to sign Scarlett Johansson as a brand ambassador. But now, the award-winning actress is all about The Outset, her new skin-care brand. “For a long time, I was a brand ambassador for different luxury beauty brands and beauty brands. And right around I'd say my late 20s, I was just done representing someone else's beauty, ideal or beau...

For Julian Addo, founder and CEO of textured hair-care brand Adwoa Beauty, her business is deeply intertwined with her own life story. Addo was born in Monrovia, Liberia to a Ghanaian father and Liberian mother and moved to the U.S. in 1982. She worked in a beauty salon as a stylist and then as a salon owner. After a period in banking, while still doubling as a salon owner, Addo began to see how t...

With over 20 years of experience in her dermatology practice, Dr. Rose Ingleton is known as the “dermatologist to the stars.” Reported to be the dermatologist of Iman, Chrissy Teigan and Adriana Lima, Ingleton took the leap and branched out with her own skin-care brand in 2019. Now stocked at eight retailers including Sephora and Net-a-Porter, Rose Ingleton MD Skincare was developed to address the...

When Mina Chae, CEO of Farmacy, first joined the farm-to-face skin-care brand five years ago as director of marketing and consumer engagement, the team was small -- so much so that she had to help box up influencer mailers and even drive to the warehouse to pack shipments during Black Friday shopping. Farmacy was founded in 2016 and was acquired by P&G for an undisclosed sum at the end of 2021...

When Tisha Thompson was choosing her major in college, she listened to her parents’ advice to go with a “safe” career path and choose accounting. But her passion was always makeup.  “My parents were really firm on, ‘We don't want you to be a starving artist,’” she said on this week’s Glossy Beauty Podcast.  Fast-forward to today, past several career moves that meant leaving her comfort zone, and s...

While COO at The Clorox Company and, prior, vp and gm of Burt’s Bees, Nick Vlahos knew the better-for-you categorywas a key driver of consumer-packaged goods' future. The Honest Co. was first launched in 2012 by actress and entrepreneur Jessica Alba, and Vlahos has been at the helm as CEO since March 2017. Since his appointment, Vlahos has committed the brand to reinvest 2% of its revenue into res...

When Freck Beauty's founder, who goes by Remi, first launched her brand on Kickstarter, her idea was a novel one: a makeup product that could recreate the look of freckles. Not everyone understood the idea, at first -- Jimmy Kimmel even made fun of the brand on his show. But Remi is having the last laugh.  Freck Beauty launched at Sephora in February of 2021, after receiving VC investment in 2020...

When U.K.-based brand Pai Skincare first launched 14 years ago as an organic beauty brand, the clean category was barely in its infancy. Since then, Sarah Brown, founder and CEO of Pai, has seen the rise and transformation of the clean category. She credits the clean beauty concept for "exploding" the natural category, but said she sees a lot of greenwashing and supports legislation and regulation...

In the heart of Los Angeles lies a seven-acre oasis known as Flamingo Estate. Flamingo Estate, the brainchild of Richard Christiansen, is a modern take on an apothecary-meets-sanctuary. Nestled in the foothills of the City of Angels, Flamingo Estate began in March 2020 during the initial upheaval of Covid-19, when all industries were reeling from its sudden shock. But what started as a passion pro...

In a special edition of the Glossy Beauty Podcast, Jill Manoff, editor-in-chief, sat down with senior beauty reporters Liz Flora and Emma Sandler to review the year in beauty news. The previous 12 months were, in many respects, a rollercoaster. The year started and ended with a bang, in the form of multiple high-profile acquisitions and investments. Plus, the burgeoning worlds of the metaverse and...

Not long ago, skin-care options for teens were limited to the traditional players in the market. In November 2019, beauty industry veterans Alison Haljun and Christin Powell set out to change that with the launch of Gen Z-focused skin-care brand Kinship. On this week’s Glossy Beauty Podcast, the co-founders shared the brand’s founding story, as well as their approaches to distribution, marketing a...

When Dr. Yannis Alexandrides first formulated a healing serum for patients of his London-based plastic surgery clinic, he had no intention of turning it into one of the beauty industry’s most sought-after luxury brands. The brand came about after Dr. Alexandrides, a still-practicing plastic surgeon, sought a post-operative treatment that patients could use to heal any residual wounds and marks. Bu...

At L’Oréal, Erica Culpepper has overseen a portfolio of brands that have been at the forefront of the beauty industry’s transformation, when it comes to diversity, equity and inclusion.  With a tenure of over 17 years in the L’Oréal Consumer Products Division, she has worked across much of the company’s brand portfolio including holding positions at L'Oréal Paris, Maybelline and Garnier. Now the g...

While many children begin to pursue hobbies around eight years old, they are not typically along the lines of curating a skin -care routine, unless of course, you are Shani Darden. The founder of her eponymous beauty line made a name for herself working as an esthetician for Hollywood celebrities like Jessica Alba, Kelly Rowland and Chrissy Teigen. Darden paved the way for her next role as beauty...