Rolling in the Deep

In this episode, Adelle, Sommer, and Drew discuss the topic of raising self-sufficient children. They share their own experiences and observations, highlighting the importance of teaching basic life skills and fostering independence in children. The conversation touches on various aspects such as doing laundry, cooking, cleaning, and taking responsibility for one's actions. They also discuss the c...

In this episode, Adelle and Sommer are joined by Courtney, the girlfriend of Adelle's oldest son, to discuss tips for balancing life as a teenager. Courtney shares her strategies for managing her busy schedule, which includes playing multiple sports, maintaining a 4.0 GPA, and working. She emphasizes the importance of using a planner and staying organized, as well as prioritizing and managing time...

Adelle and Sommer discuss their recent experience at the Heartland trade show for durable medical equipment providers. They share their takeaways and new ideas for the medical space, including continuous blood glucose monitors, mastectomy work, breast pumps, CPAP machines, AAC devices, and trans anal irrigation systems. They also mention their plans to expand their product offerings and improve th...

In this episode of the Rolling in the Deep podcast, Adelle and her team discuss current marketing trends and what's working and not working for their business, Baby's on Broadway. They talk about the success of a recent giveaway and the importance of engaging with their audience on a personal level. They also discuss the effectiveness of influencers and the shift towards more authentic content. Th...

This week we have a special guest joining us, Adelle's Household Manager/Nanny Ellie! The conversation of this episode of Rolling in the Deep revolves around the role of a nanny and household manager in a family, the challenges of finding suitable childcare, and the impact of outsourcing childcare on family dynamics. It also delves into the unique dynamics of the family, the need for flexibility i...

In this episode, Adelle and Sommer discuss essential products and tips for getting out and about with little ones during the summer. They cover topics such as bug repellent, sunscreen, sunglasses, sun hats, floaties, strollers, portable high chairs, and pack and plays. They also mention specific brands and products that they recommend. The conversation is filled with humor and personal anecdotes,...

In this episode, Adelle and Sommer discuss the topic of teenagers getting jobs during the summer. They share their own experiences with their teenage children and the challenges they face in finding work that fits their schedules. They also talk about the importance of volunteering and giving back to the community. The conversation takes a humorous turn as they discuss the antics of their children...

Adelle and Sommer discuss the upcoming 2nd anniversary celebration of their St. Cloud store, sharing details about the event and reminiscing about past experiences. They also touch on the challenges of navigating road construction and express excitement for the upcoming celebration. Takeaways Planning and organizing a store anniversary celebration Engaging customers with fun activities like pig ra...

Adelle and Sommer discuss experiences at the ABC Kids Expo in Las Vegas, covering topics such as trade show logistics, product exploration, vendor interactions, and the impact of COVID-19 on the trade show. They also touch on the challenges of ordering products sight unseen and the importance of in-person product evaluation for retailers. Takeaways The ABC Kids Expo in Las Vegas is a significant t...

In this episode, Adelle and Sommer discuss navigating Mother's Day as a single mom. They share their own experiences and offer advice on how to support single moms on Mother's Day. They talk about the importance of creating your own Mother's Day experience and doing things that you enjoy. They also suggest low-budget activities like geocaching and going for a walk. The hosts emphasize the need for...

In this episode, Adelle and Sommer discuss the experience of watching their children go through grief. They share personal stories of their children's reactions to the loss of loved ones and how they navigated the grieving process. They emphasize the importance of allowing children to grieve in their own way and timeline, without judgment. They also discuss the signs that a child may need professi...

In this podcast episode, Adelle and Sommer discuss C-sections and the experiences of mothers who have had them. They share personal stories and talk about the physical and emotional challenges of C-sections. They emphasize the importance of awareness and understanding for mothers who have had C-sections and the need for support and empathy. Takeaways C-sections can be a traumatic and challenging e...

In this episode, Adelle and Sommer discuss Autism Awareness Month and the resources available for children with neurodivergency. They highlight the importance of durable medical equipment in enhancing the lives of children on the spectrum, such as mobility devices and safety sensory beds. They also mention the role of an assisted technology professional in assessing and providing functional produc...

In this episode, Adelle and Sommer discuss the challenges of having uncomfortable and difficult conversations with teenagers. They touch on topics such as vaping, drugs, sex, and the use of location-tracking apps. The conversation highlights the need for open and honest communication, active listening, and non-judgmental attitudes when talking to teens. The hosts provide advice for parents on how...

In this episode, Adelle and Sommer discuss new car seat products hitting the market in Q1 of 2024. They start by talking about the Nuna Pippa car seat and its different versions, including the Nuna Pippa Air and Nuna Pippa Air RX. They also discuss the UPPAbaby Aria car seat and the controversial Baby Arc car seat. The Baby Arc is a convertible seat with a base that has no expiration date and is m...

In this episode, Adelle and Sommer discuss their experiences with hiring new employees for their business, Baby's on Broadway. They talk about the challenges they face in finding suitable candidates and the changing dynamics of the employment market. They also touch on the importance of effective communication and understanding between employers and employees. Overall, they highlight the difficult...

In this episode, Adelle and Sommer discuss the expansion of Babies on Broadway to a second location in downtown St. Cloud. They provide background information on the original store in Little Falls and the decision to open a new location. They talk about the vision for the new store, which is designed to be a unique and aesthetic space. They highlight the lounge area and the underutilized event spa...

In this episode, Adele and Summer discuss the curation process at Baby's on Broadway. They explain the limited space in the store and the need to carefully select products. They emphasize the importance of choosing tried and true products that have proven to be successful over the years. They also discuss the challenges of direct-to-consumer models and the availability of certain products. The hos...

Join hosts Adelle and Sommer on this heartfelt episode of Rolling in the Deep Podcast as they dive into the joys and challenges of setting boundaries for visitors when welcoming a new baby into the world. Drawing from their own experiences as mothers, they candidly discuss the importance of establishing clear guidelines for family and friends, sharing practical tips and advice for navigating this...

This week Adelle and Sommer are talking all things rotating car seats. From the initial excitement of the product, to poor training, to rattling noises and needing a screwdriver for installation, we are really rolling in the deep this week. Welcome to Rolling in the Deep - Babies, Business, and Beyond Conversations with the MN Baby Lady. Website: https://babysonbroadway.com/ Facebook: https://www....

In this episode of "The Weird Places Gender Inequality Shows Up for Women," Adelle and Sommer dive deep into their personal experiences as mothers and full-time business owners, shining a light on the unexpected corners where gender inequality lurks. From the subtle biases in the hockey mom space, to the challenges of balancing childcare with work commitments, they share candid stories that reveal...

After our conversation last week about our babies growing into teenagers, we decided that it was the perfect time to invite some teens to share their perspectives of the process. This week Sommer's daughter Maddy, and her best friend Laynah join Rolling in the Deep to talk about things like what quality time really means, give tips to parents, and help with Snapchat terminology. Welcome to Rolling...

One day you will wake up and realize your baby is no longer a baby, but in fact has transformed into a teenager. There is so much change that happens during a short few years, and navigating it can be fun and challenging at the same time. This week Adelle and Sommer get into the weeds of what it is like parenting teens. Their slang, their habits, their affinity towards bodily fluids, all of it. We...

Baby’s on Broadway has expanded in the durable Medical Equipment space -- and of course, we are doing it with style in mind! Durable medical equipment is any medical equipment used in the home to aid in a better quality of living. It is a benefit included in many insurance policies and in some cases covered by Medicare benefits. We are here to not only help you get the products you need, but make...

Welcome to Rolling in the Deep - Babies, Business, and Beyond Conversations with the MN Baby Lady. On the pod this week, we get into the story behind the recent corporate cancel culture attack on the Kyte Baby brand. Known for their iconic sleep sacks and bamboo clothes, Kyte is a big name in the baby industry. But they have been making headlines lately for the treatment of a former employee in re...