Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers. In this episode, you will be able...

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024! In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy fo...

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle. Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey. 00:00 Introduction and Welcom...

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape.  We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting.  So what exactly does this change mean fo...

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form. Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape succes...

Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool. In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking...

Before you go and continue your LinkedIn journey, beware of these common pitfalls! In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts. She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing...

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps mainta...

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI).  Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a g...

Buckle up for a game-changing journey into the world of intentional social media presence. In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach. Here are the main points I discussed: 1.  Change in Social Med...

Ready to crack the code on authentic viral marketing? Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game! Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of s...

Join me as I debunk the biggest myths of social media marketing in this insightful episode. You will learn why the relentless pursuit of followers and likes may be steering your strategy in the wrong direction. Learn how to pivot to a connection-first approach that prioritizes the creation of a vibrant, engaged community over empty statistics. With a mix of personal anecdotes, expert insights, and...

In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact. Key takeaways from this...

Today, we're diving into what's next in social media for 2024. Buckle up because change is on the horizon! Facebook and Instagram: Get ready for more AI and video content. Reels are gaining momentum, and Facebook's AI is making personalized recommendations. The short-form video trend is here to stay. Instagram's Shoppable AR: Augmented reality is transforming shopping on Instagram. You can virtual...

Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple. In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret...

Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand. Here’s what we discussed: Uncover essential tools for bloggers, email campaigns, and podcasting...

In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field.  I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping mod...

Are you ready to elevate your social media game and steer your brand to new heights?  In this Quickcast episode, I'll unveil a treasure chest of strategies that will guide you on what to do each day, week, month, and every quarter to elevate your social media game to a whole new level.  Here's What You Can Expect 1. The Magic of Daily Engagement 2. The Art of Building Relationships 3. Yo...

We're in for a real treat as we delve deep into the dynamic world of entrepreneurship and digital marketing. Discover the secrets to growing your business while staying true to your mission. Our guest for this episode is the incredible Kami Guildner, known not only for her inspiring speeches but also for her role as a business coach for high-vibe women entrepreneurs. Kami is here to share her wisd...

In today's ever-evolving digital landscape, it's crucial for entrepreneurs to stay updated on the platforms that can shape their business success. This episode provides an in-depth look into the emergence of Meta's Threads and the transformation happening within X. Why is this important for you? As these platforms shift and adapt, the strategies businesses need to employ are changing too. We'll de...

Ready for an episode that'll turbocharge your content marketing game? In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales. They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your...

Are your website's social media referrals dwindling? Discover why website traffic from platforms like Facebook and 'X' has plummeted and how to adapt your social media strategy for 2024! In this episode, Katie delves into the alarming decline of referral traffic from major social platforms like Facebook and others. Drawing from data by Similarweb and Axios, she explores the rise of short-form vide...

Join us in this enlightening episode as we unlock the secrets to crafting viral videos and conquering video fears with Nika Stewart. She is a strong advocate of authenticity and embracing your unique story to make a powerful impact. She even shared her simple daily exercise that you can also try to boost your camera confidence. Here are few of the topics discussed in this episode: 1. Nika's AHA Mo...

After 7 years of entrepreneurial ups and downs, I'm sharing the key lessons that helped me thrive - from going solo to leading a team of 7. In this episode, I reveal the strategies that leveled up my business and maximized my impact, including: Why joining a mastermind group beat my expectations How identifying a mentor provided invaluable guidance My system for blocking focused time amid distract...

Are you an entrepreneur who wants to leverage the power of LinkedIn to grow your business?  Join us in this week's episode as we dive into the world of LinkedIn and AI with none other than Viveka von Rosen, the renowned LinkedIn expert. Discover how LinkedIn has transformed from a mere online resume to becoming your most powerful resource for business success. Some of the key points we talked...