Katie Brinkley
Rocky Mountain Marketing- Digital Marketing for Entrepreneurs
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the...
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Episodes
What’s Changing in Social Media and How to Stay Ahead 27.02.2025 16:57
This isn’t just about football—it’s a massive marketing event. And this year’s ads proved that brands winning in 2025 aren’t just running commercials—they’re running full-scale multi-platform campaigns. In this episode of Rocky Mountain Marketing , I break down how brands like OpenAI, Carl’s Jr., and Meta used influencer marketing, nostalgia, and strategic calls to action to get the most out of th...
Mastering Mindset and Business Growth with David Meltzer 25.02.2025 25:39
Success isn’t just about making money—it’s about building the right daily habits. In this episode, I sit down with David Meltzer , a top business coach and entrepreneur, to talk about the five daily practices that create exponential growth in both business and life. In this episode, you’ll learn: Why defining what you want each day keeps you on track: Setting clear, daily goals gives you direction...
Big Facebook Updates! What You Need to Know. 20.02.2025 10:51
Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you’ve been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years’ worth of videos overnight. So, what does this mean for businesses, content creators, and marketers who have relied on live stre...
How to Get More Reach on Facebook, LinkedIn, and Instagram 18.02.2025 22:32
Struggling with social media reach? You’re not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it? In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content’s reach, engagement, and conversion. Whether you’re using Instagram, Facebook, or LinkedIn,...
The KPIs That Actually Matter for Your Business in 2025 13.02.2025 14:04
How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don’t drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off. Most businesses waste time chasing vanity metrics instead of focusing on what truly...
The Biggest Hiring Mistake You Can Avoid with Gina Suzanne 11.02.2025 30:47
Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strate...
Why Your Brand Needs a Podcast 06.02.2025 11:01
What if YOU were the influencer for your brand? In today’s episode, I’m breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you’re just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simp...
What is Descript? And Why You Should Care with Jeff Sieh 04.02.2025 32:24
Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing , I sit down with Jeff Sieh , content creator, live video producer, and Descript expert , to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more eff...
Are Ads on Threads Worth It? 30.01.2025 12:37
Have you ever felt like social media ads were reading your mind? That’s the magic of Meta’s data machine, and now, Threads —Meta’s microblogging platform—is jumping into the ad game. If you’re a business owner, this could be your chance to get in early and gain a competitive edge. But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing , I break down ever...
Why Your Business Needs a Copywriting Strategy with Jamie Caroccio 28.01.2025 32:29
This week, I sat down with the incredibly talented Jamie Caroccio , a copywriter who helps coaches and business owners craft authentic and persuasive copy that connects, sells, and reflects their true personality. In a world where AI is changing how we write, Jamie reminds us why human connection and authentic storytelling are more important than ever. Whether you're leveraging AI or outsourcing y...
New Instagram Grid Alert! 23.01.2025 13:11
Instagram has made a big change that could affect your content strategy—its new vertical grid layout. In this episode of Rocky Mountain Marketing , I dive into how this update can actually be a huge opportunity for your brand. The shift away from the traditional square grid means that your content now has the chance to take up more space and stand out in users’ feeds. But how do you make it work f...
How to Make AI Sound Like YOU with Mike Allton 21.01.2025 35:42
Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing , I’m joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content. Mike shares...
Is This the End of TikTok? 16.01.2025 15:36
What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing , I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok’s U.S. operations or face a ban, this isn’t just a news headline—it’s a wake-up call for everyone relying on the platform. I share a...
Top AI Tools You Need for 2025 with Kim Garst 14.01.2025 31:43
Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing , I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business. We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing m...
How to Stay Consistent on Facebook with Pro Scheduling Tips 10.01.2025 12:52
How often have you thought, “I forgot to post today”? In today’s episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I’m here to share two simple methods to stay consistent and reduce the stress of showing up online. From turning on Facebook Professional Mode to leveraging third-party tools like A...
The Proven Strategy to Scale Your Business in 2025 with Mark Schmidt and AJ Rivera 07.01.2025 33:07
I’m thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process opt...
Should You Use Zoom to Record Your Podcasts with Katie Brinkley 02.01.2025 14:09
Is Zoom really the best tool for your podcast? In today’s quick cast, I’m diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it’s not! I’ll share why switching to Riverside transformed my podcasting process and how it can do the same for you. From delivering better audio and video quality to offering incredible features built for creators, Rive...
How to Level Up Your Brand, Strategy, and Mindset for 2025 31.12.2024 25:16
I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025? From refining your mes...
Master Social Media in 5 Easy Steps with Katie Brinkley 26.12.2024 18:58
Does social media feel like a hamster wheel you can’t escape? On this episode of Rocky Mountain Marketing , I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results....
How Syllaby Simplifies Video Creation for 2025 with Austin Armstrong 24.12.2024 38:09
This week, I’m joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you’re curious about how AI can revolutionize your social media strategy, this episode is for you! We dive into: How to make short-form video work for your brand—even if you’re camera-shy The game-changing tools and AI strategies transforming c...
Top 5 Productivity Tools Every Entrepreneur Needs for 2025 with Katie Brinkley 19.12.2024 16:56
This week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials. In this episode, you’ll learn: 1. The productivity tools that help me stay focused. 2. Tech gear every content...
How Small Creators Can Land Big Sponsorship Deals with Justin Moore 17.12.2024 34:19
Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing , I’m joined by Justin Moore , founder of Creator Wizard and the author of Sponsor Magnet . Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience. In our conversation, we explore how sponsorships can work for small creators, the k...
What is BlueSky with Katie Brinkley 12.12.2024 15:13
Are you tired of algorithms controlling your social media experience? In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter). In this episode you'll learn: What Is BlueSky? : An overview of the decentralized social media platform and how it differs f...
What Changes are Coming to LinkedIn in 2025 with Michelle J. Raymond 10.12.2024 34:01
Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling. In this e...
How Will Social Media Change in 2025 with Katie Brinkley 05.12.2024 11:09
As we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025. We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, an...
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