Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful. This conversation covered the following: 1. Her mission to help one woman a day. 2. Why delegation is important? 3. Saying NO to clien...

In this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family. It was an amazing conversation where we talked about all the things that’s about productivity: 1. How Valerie got into the world of productivity. 2. Giving y...

In this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world. It was an amazing conversation where we talked about all things LinkedIn including the following: 1. How she turned out to be into soc...

It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo! In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be...

Entrepreneurship is definitely not a walk in the park but there are ways to make things less challenging. In this week's episode, we get to talk with Jessi Burg, the founder of Outgrow Your Garage. Jessi has a passion to turn chaotic situations into systematic processes. She loves details and believes that these small pieces matter so much about how businesses operate well. We discussed the follow...

Have you been eyeing TikTok for a while now but are scared to jump into the unknown? Don't fret! The long wait is over. This week's episode is with Wave Wyld of Wave Wyld Media. She is a TikTok expert and course creator. Her passion is to help businesses manage the overwhelm and use TikTok the best way for their business. In this conversation, we've talked about the following: 1. Instagram algorit...

In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends. We've covered the following in this episode, 1. Different businesses need different Instagram Strategy 2. B2B VS B2C VS Influencer. What w...

"Everyone is competing to get your attention but no one's competing to give them attention." In this week's episode, we have Casey Cheshire. Casey is the Founder, CEO & Podcast Architect of Ringmaster Conversational Marketing. They empower business owners to explore the world of podcasting and how it can greatly benefit their business. We've covered several topics in this episode such as: 1. What...

In celebration of Mother's Day, the Business Besties are dedicating their fifth episode to all working moms around the globe. We honor both the struggles and wins of every mompreneur, including us, in growing their businesses while managing their homes. In this episode, we covered: 1. What is a mompreneur? 2. Gender stereotypes 3. How mothers manage everything at the same time 4. Mompreneurs most...

"Sales is intimidating. No one wants to do sales." In this week's episode, Aleasha Bahr who is a Custom Sales Strategist defies the traditional sales training for entrepreneurs or small business owners. She strongly believes that sales is just like any other normal conversation. It doesn't have to be complicated. According to her, listening is a vital part of closing a sale. Most of the time, peop...

In this week's episode, our guest, Kami, shared her thoughts about how important self-care (or however you would want to call it) in our lives is. The goal is to find a job that you love and avoid the feeling of getting burned out. Each of us has different kind of self-care. Some find gym sessions fulfilling, others would prefer meditation. What works for one person, might not work for the other....

All the fuss about hashtags are now coming to an end! In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram. At the onset, Matthew clarified what ha...

One of the biggest questions small business owners face is what should they have first - a website or a social media account? Katie said she started with a website but later on found her social media accounts can also serve as her mini websites. According to her, Facebook is one of the most indexed sites by Google. This means that if you have optimized your profile to include the best keywords to...

The battle of who's going to be on the first page continues for all business owners. Just imagine how much reach and possible sales you'll get when your website shows up on the first page of a Google result. This is is absolutely possible but requires time and a lot of steps to achieve. In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing busine...

In this week's episode, we are joined by Amanda HarNess. Amanda is the Founder and Executive Operations Strategist of her company, Business Excelerated. She works as her client's Fractional COO who focuses on operational efficiencies as well as people's performance. Her 11-year experience in leadership and people management in the health care industry allowed her to experience both ends. She said...

In this week's episode, we had a very meaningful conversation with Kathy Mela about recovering from perfectionism and becoming a great leader. It is absolutely easier said than done. Many have been struggling with this for years, running in circles, and preventing growth. Perfectionism, according to Kathy, is striving for something that we know 100% in our subconscious that can never happen. Being...

In this Business Besties episode, Kendra and I talked about the time we are spending on our social media. As digital entrepreneurs, it's a given fact that we spend more than the average time online. Managing our own accounts and our clients' is not an easy task as these platforms are designed to be addictive, and not to mention, associated with mental health issues. It is very important that we dr...

I still can't believe it!! It's our 100th episode today!! Rocky Mountain Marketing started April 2020 with my passion for radio, entrepreneurship, and social media. It is a perfect place for me to share my expertise, my story, get other people's stories in front of many people, and inspire them to take the same path that allowed others to succeed. In this episode, I will share with you my 5 tried-...

In this week's episode, we have the pleasure to interview Lara Buelow. Lara is a certified professional coach since 2017. She focuses on helping people with their career transition journey by allowing them to redesign their lives and pursue their true passion. Her younger self was exactly the kind of people she helps today. When she was about 14 years old, she was already working a couple of jobs...

Our guest today is Rachel B Lee. She is the Co-Owner and CMO of StandOut Authority and help business owners and influencers create a strong personal brand, grow their influence and draw in amazing opportunities. Completing an MBA at The University of Texas at Austin led her to go corporate including a significant position in Microsoft. Here, her love for marketing grew more and more. Every single...

Our guest today is Sarah Madras. Sarah is a former mental health therapist, a certified Dare to Lead facilitator, Mindset Transformation Expert, and Leadership Development Coach. Hailing from North Carolina, Sarah answered her call to courage to help people with their relationships and mental health, communication, building self-confidence, and how to have hard conversations. She's been doing one-...

Have you ever imagined yourself on the other side of the fence? Are you dreaming of leaving your 9-5 to start your own business? Or are you wanting to get back to corporate life? No matter which side you are on, you have to listen to this episode of the Business Besties! Each side has its own pros and cons. There's no right or wrong. "No path was ever a mistake." Whatever suits your lifestyle and...

What better way to maximize your content than to repurpose your existing ones. Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business. She found video marketing as the best way to deliver one's...

We keep on hearing Katie say that if you're not doing videos now, then you're really missing out big time! In this week's episode, our guest just supported that and explained how we can all use our camera phones to create awesome videos for your social media. Heather Hukari is a videographer for 20 years now. She studied broadcasting and communication in college and can be seen mostly running arou...

In this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buyi...