Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

A talented business coach and host of the renowned Global Phenomenon podcast, Ina Coveney is so dedicated and passionate about empowering online coaches by educating them on the effective ways to monetize small audiences by means of organic lead generation strategies. After engaging with a number of entrepreneurs, Ina knows the knots and bolts of establishing a successful social media presence eve...

Discover the latest Facebook updates for creators in this in-depth episode of Rocky Mountain Marketing. We're exploring Facebook's recent features designed to enhance content creation, broaden audience engagement, and increase monetization opportunities. If you're a content creator wondering how to maximize your use of Facebook Reels, our discussion on the new 'Inspiration Hub' and 'Templates Hub'...

In this episode of Rocky Mountain Marketing, Katie talks to the co-founder and CEO of Capsho, Deirdre Tshien, about entrepreneurship, digital marketing, and AI. Deirdre tells her journey from owning a dessert store in Sydney to starting an AI tech company for podcasters in the US. It wasn’t an easy journey, but Deidre highlighted that those earlier failures opened them doors that they didn’t imagi...

#SEO #caption #alttext #entrepreneurtips Are you truly reaching every member of your audience? Discover the untapped power of social media inclusivity and accessibility in this eye-opening episode! In this episode, we delve into the often overlooked but crucial aspect of social media inclusivity and accessibility. It's time to go beyond merely reaching a wider audience and focus on reaching OUT, b...

Short-form video is here to stay, but what if your platform disappears overnight? In this week's episode of Rocky Mountain Marketing, Katie sat down with Wave Wyld at the recent Creators Economy Expo (CEX) in Cleveland, Ohio. For those who don't know, Wave is the Queen of TikTok trends, and has been generously sharing her knowledge and expertise in a couple of big stages this year alone. By creati...

In this latest episode of the Rocky Mountain Quickcast, Katie delves into the realm of Instagram SEO. If your are wondering why after so many efforts of posting you still haven't crossed paths with your ideal audience, then you might just be missing this very important part of Instagram. Contrary to popular belief, success on the platform is not solely dependent on the algorithm. By fine-tuning yo...

In this episode of Rocky Mountain Marketing, we’ll discuss negative self-talk, limiting beliefs, and imposter syndrome among entrepreneurs with my guest, Dr. Betsy Holmberg, as she gives some great advice on how to overcome negative self-talk and talks about the impact of social media on self-esteem. She also talked about the importance of being honest and authentic as an entrepreneur. If you're s...

Are you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit! In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the st...

In this episode of Rocky Mountain Marketing, I had the chance to talk to Nina Szewczak about her experience and expertise in transformation and change leadership, management coaching, mentoring, and HR. Nina shares her personal story of transforming her life twice, first by moving from Poland to the UK and then by moving from the UK to Canada to start her own business. She also discussed the impor...

In this exciting episode of Rocky Mountain Marketing Quickcast Episode, Katie dived into Instagram's latest update that has got the digital community buzzing: GIF comments! In this time where we are only given 2 to 3 secs to capture someone's attention, engaging with users has become more important than ever. And with the inclusion of GIF comments on Instagram, brands have a powerful tool at their...

If you’re a business owner and is still on the fence about starting your own podcast, then here’s the episode for you! Adam Adams, a business owner and podcaster who has spent nearly two decades assisting coaches, consultants, and business owners with their digital marketing, joins me on today's episode of Rocky Mountain Marketing. He is a native of Denver and the host of The Show on Podcasting, t...

Spice up your social media game with Loomly's power-packed features: trending post ideas, a content library, and optimization tailor-made for your unique brand. In this episode, you will be able to: Enhance your efficiency and productivity by mastering social media scheduling techniques. Discover Loomly's game-changing features, such as trending post ideas, content library, and optimization tools....

In this episode of Rocky Mountain Marketing, we sit down with Chris Williams, an experienced marketer and entrepreneur, to discuss some key strategies for identifying and reaching your ideal clients. Some of the topics discussed in this episode include: The importance of identifying your ideal client and understanding their needs and preferences How to create a clear and compelling value propositi...

For this week's Rocky Mountain Marketing Quickcast episode, all the way from Cleveland, Ohio, in the Creator Economy Expo or CEX, Katie discusses the collaboration mentality she's currently experiencing in this summit. She was amazed as how business owners come together for the purpose of connecting and lifting each other up. As business owners, there are struggles and challenges that only us will...

On this edition of Rocky Mountain Marketing, our focus will be on a common conundrum: should a business prioritize branding or marketing? We'll be joined by Tonya Eberhart and Michael Carr, hosts of the Be BOLD Branding podcast and co-founders of BrandFace, a comprehensive personal brand development program that has aided numerous coaches, creators, and specialists in creating and promoting a lucr...

Ready to elevate your Instagram game? In this episode of Rocky Mountain Marketing, we explore the ins and outs of Instagram's new 5-link bio feature and how you can harness its power to supercharge your digital marketing efforts. Say goodbye to relying on third-party "link in bio" solutions like Linktree and Beacons, and welcome a seamless, in-app experience that drives results. Learn how to optim...

In this episode of Rocky Mountain Marketing, I reunited with my very dear friend, Jordache Johnson, a power partner expert who believes building relationships is essential to business growth and that sticking to fundamentals simplifies progress. He helps entrepreneurs and CEOs increase their visibility, impact, and revenue through meaningful connections, innovative technologies, and systems that a...

This week on Rocky Mountain Marketing Quickcast Episode, Katie shares her expertise on how to maximize Instagram's potential for businesses despite the constantly changing algorithm. She delves into the different algorithms for Reels, Stories, the feed, and the Explore page, and offers valuable tips on how to adapt your strategy to reach your target audience. From posting consistently to focusing...

For this month’s Business Besties episode, join me and Kendra as we find out how to improve your online visibility by learning how to create a killer social media bio and profile picture for your Instagram account. Discover our tips in improving your online visibility in this amazing conversation where we talked about: 1. Optimize your Instagram bio for SEO and make sure it is searchable 2. Take a...

In this episode of Rocky Mountain Marketing Quick Cast, Katie shares her insights on the top social media platforms for businesses in 2023 and how to maximize their impact. With so many platforms available, it can be overwhelming to decide which ones to invest in. She provides valuable tips for businesses to effectively use Instagram, Facebook, TikTok, and live audio platforms like podcasts and Cl...

In today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs. Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a co...

In this episode, we dive into the world of Clapper, the newest social media platform that focuses on short-form video content. Join us as we discuss what Clapper is, the type of content that works best on the platform, and how it can benefit your business. Timestamps: [00:30] Part 1: What is Clapper? - Introduction to Clapper, its origins, and user interface. [02:00] Part 2: Content on Clapper - T...

Reesa Woolf, a professional public speaking coach for over 25 years, shares her insights on how to command an audience's attention and overcome stage fright in this episode of Rocky Mountain Marketing. Reesa Woolf is an international TED Talk trainer and author of the book "Mr. Bear Speaks Without Fear". She has 25 years of experience teaching public speaking and specializes in helping people over...

In this episode, Katie Brinkley, a content creator with approximately 20,000 combined followers, shares her insights on the most painful part of content creation and offers a solution to overcome it. She explains why the middle stage of content creation is so difficult and how measuring your success and self-worth on likes and engagement is a guaranteed way to burn out and quit. Instead, she propo...

In this episode of Rocky Mountain Marketing, I had the pleasure of speaking with Alex Street, who shared his thoughts on the power of narrative for entrepreneurs looking to forge genuine bonds with their target demographic. He also spoke on how articulating one's narrative may assist entrepreneurs gain insight and self-assurance by highlighting their most significant personal or professional devel...