Rock-a-bye Revenue

In this conversation, Abby Watson reflects on her experiences during the Christmas season, emphasising the importance of rest and self-care. She discusses her journey to becoming a hypnobirthing teacher and how it has transformed her life.   Abby shares her struggles with guilt and the need for 'nothing days'—dedicated time for rest and reflection—to recharge and foster creativity. She encourages...

In this episode, Abby Watson discusses how to effectively manage time for business growth, especially for those in the birth and baby industry. She emphasises the importance of working on the business rather than just in it, and outlines a three-hour strategy to maximize productivity. Abby shares actionable steps to streamline booking processes, clarify messaging, and plan future income opportunit...

In this conversation, Abby Watson discusses the importance of leaving behind negative feelings and mindsets as we approach the new year. She emphasises the need to let go of the feeling of being behind, the habit of overthinking, and the belief that life makes running a business harder. Abby encourages listeners to embrace their current circumstances, take action, and shift their perspectives to f...

In this episode of Rockabye Revenue, Abby Watson discusses the concept of tiered pricing and whether it is a suitable strategy for businesses, particularly in the hypnobirthing industry. She explores the benefits of tiered pricing, such as increased accessibility and reduced pricing anxiety, while also addressing the potential downsides, including decision fatigue and feelings of resentment among...

In this episode, Abby Watson discusses the importance of having a 'business bestie'—a fellow entrepreneur who understands the unique challenges and joys of running a business in the birth and baby industry.   She emphasises the benefits of connection, collaboration, and support among peers, highlighting how these relationships can alleviate feelings of isolation, combat comparison, and foster resi...

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses strategies for managing a baby business during the chaotic holiday season.   She emphasises the importance of planning for a calm Christmas, setting boundaries, and prioritising self-care.   Abby shares actionable tips to prepare for increased demand during Twixmas and encourages listeners to focus on their goals for January wh...

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the often unseen aspects of marketing in the baby business industry. She emphasises the importance of understanding the invisible impact of marketing efforts, particularly when targeting expectant parents who may not engage publicly on social media. Abby encourages listeners to focus on creating meaningful content that speaks t...

In this episode of Rockabye Revenue, Abby Watson discusses the challenges of running a business in the birth and baby industry, particularly focusing on the feelings of inadequacy that can arise after a class or session that doesn't go as planned.   She emphasises the importance of embracing imperfection and learning from experiences that feel less than ideal. Abby shares personal anecdotes about...

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the phenomenon of being ghosted in both personal and business contexts.   She shares her own experience with ghosting during a house sale and draws parallels to how it affects business owners when potential clients disappear.   Abby emphasises the importance of not taking ghosting personally, understanding the reasons behind it...

In this episode of Rockabye Revenue, Abby Watson discusses the significance of quality testimonials over quantity. She emphasises the need for testimonials to tell a story, address potential client objections, and focus on the outcomes of the services provided.   Abby provides actionable strategies for encouraging clients to leave meaningful feedback, including effective prompts and the importance...

In this special episode celebrating the one-year anniversary of the Rockabye Revenue podcast, Abby Watson reflects on her journey, sharing key lessons learned about consistency, the power of personal storytelling, navigating self-doubt, and the importance of focusing on impact rather than numbers.   She emphasiSes the value of being visible in business while adapting to life's changes and encourag...

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the evolution of the baby business industry, particularly the shift from in-person to online classes due to the pandemic.   She shares her personal journey of adapting to online teaching and explores the preferences of clients regarding online versus in-person services.   Abby emphasises the importance of creating valuable expe...

In this episode, Abby Watson addresses the challenges faced by time-poor mothers trying to balance business and family life.    She shares her personal experiences and offers actionable strategies to create sustainable income while being present for loved ones.    Abby emphasises the importance of routines, asking for help, and utilising technology to streamline tasks.    She encourages listeners...

In this episode of Rockabye Revenue, Abby Watson shares actionable strategies for making taster sessions more effective in the birth and baby industry.    She emphasises the importance of follow-up, simplifying content, building connections through storytelling, incorporating social proof, and making it easy for clients to book.    Abby encourages listeners to focus on the feelings they want to ev...

In this episode, Abby Watson shares her personal journey of selling her home and the valuable lessons learned about selling in business. She discusses the emotional aspects of letting go of a beloved home, the importance of aligning decisions with personal values, and the difference between operating from a place of desperation versus detachment. Abby emphasiSes the significance of finding the rig...

In this engaging conversation, Abby Watson is joined by Emma Croghan, a midwife turned hypnobirthing teacher, about her journey in the birth and baby business. Emma shares her experiences transitioning from midwifery to running her own business, the challenges she faced, and the importance of authenticity in marketing. They discuss the significance of building a supportive community for new parent...

In this episode, Abby Watson discusses the importance of raising prices in the hypnobirthing industry, emphasising that it is not about greed but about ensuring quality service and sustainability in business.   She shares her personal journey with pricing, the emotional challenges that come with it, and how proper pricing can enhance client engagement and satisfaction.   Abby encourages listeners...

In this engaging conversation, Abby Watson and Sophie discuss the journey of becoming a hypnobirthing teacher, the challenges faced, and the successes achieved. Sophie shares her personal experiences with hypnobirthing, the fears she had before becoming a hypnobirthing teacher, her worries about not knowing enough about birth, her struggles with comparing herself to others and having imposter synd...

In this episode, Abby Watson discusses the importance of prioritising your business, especially for mothers balancing multiple responsibilities.   She emphasises the need to treat your business seriously, create boundaries, and recognise that motivation often comes from taking action.   Abby shares her personal experiences and offers actionable strategies for making your business a priority while...

In this episode, Abby Watson shares her journey of becoming a successful hypnobirthing teacher and business owner, drawing parallels between her gardening experiences and her entrepreneurial mindset.   She emphasises the importance of setting reasonable goals, being obsessed with your passion, celebrating small wins, and learning from failures. Abby encourages listeners to find their bigger missio...

In this episode, Abby Watson shares her experiences and insights on hypnobirthing, the challenges of family travel, and the importance of defining personal goals in business.   She reflects on her recent trip to Loch Ness, highlighting the stress and difficulties faced while traveling with children, and emphasises the need to focus on what truly matters to oneself rather than conforming to societa...

In this episode of Rockabye Revenue, Abby Watson shares essential advice for entrepreneurs in the baby business industry.   She emphasises the importance of creating sustainable income while being present for family, offering actionable tips on marketing, client engagement, and the value of follow-up.   Abby encourages listeners to embrace their work's worth, listen actively to clients, and unders...

In this episode, Abby Watson discusses the often overlooked but crucial skill of saying no in business. She shares her personal experiences and insights on how saying no can lead to sustainable growth and success. By evaluating opportunities carefully and understanding the implications of saying yes, entrepreneurs can focus on what truly matters for their business and personal life.   Find out abo...

In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the challenges of seasonal slumps in the baby business industry and offers actionable strategies to make the most of these quiet periods.   She emphasises the importance of strengthening business foundations, nurturing audience relationships, and building future assets during slow seasons. Abby reassures listeners that experien...

In this episode of Rockabye Revenue, Abby Watson discusses the common pitfalls that make it difficult for potential clients to book services in the birth and baby industry.   She emphasises the importance of simplifying the booking process, ensuring mobile-friendliness, and providing clear information about services.   Abby shares actionable strategies to enhance client engagement and drive bookin...