Roadmap to Referrals

There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer.  This final layer is all about Networking.  You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time).  And you need to know how to flip almost referrals into referrals.  If you need to download the "layers" PDF to have th...

Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas.  (I call these my zones of genius... curious what your zones are?)  We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of m...

September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data.  After you've done that you need to do one very important thing first before analyzing your...

Changing our mindset, beliefs and the way we do business can be tough.  Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do...

If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier.  What makes that worse is what we don't focus on today, typically we don't feel until months later.  In my many conversations with business owners who know they should put th...

The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly.  Maybe you need all 4 lessons or only one, but I guarantee...

We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients.  You can find t...

The time has arrived.  It's time to take a really good look at your current Client Experience (CX).  To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX.  To make this process easier for you, you can down...

When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier.  In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.   Resources mentioned in this episode can be found on the show...

What do you call your past clients?  And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals?  This episode is all about leveraging the final stage of client experience.  All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/162 .  

I love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it.  We're back with another interview as Jackie Ho of ho&lacy Architecture as she walks us through her firm's active client stage.  We discuss her biggest ah-ha about tweaking her client experience after she went through the Sticky...

Every 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the stage before the client experience starts and reasons why COIs refer but not clients.  Resources for this episode can be found on the show notes page www.stace...

We are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage.  If you've been following along, then you know the active stage follows the new client stage.  But depending on the type of business you have, the active stage might last indefinitely or might have an end date. In this...

In the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how she took the parts I teach in the new client stage and put it to work in her business.  For resources mentioned in this episode, you can check out the show no...

We've talked about the definition of the Client Experience, when it starts, when it ends (if it ends).  We discussed the two-part formula that makes up the client experience and gave you a high-level overview of the 3 client experience stages.  Now we will take a few episodes to dig in to the 3 individual stages and hear from business owners along the way who have already put what you're learning...

If you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier.   As we are learning the ins-and-outs of the client experience (CX), a key piece to "seeing" it within your business is understanding the 3 stages of the CX.  The 3 st...

As we start to build or tweak or refine your Client Experience, we need to get the foundational parts in place of the CX.  We're calling this episode the nuts and bolts.  Specifically answering when the CX starts, when (or if) it ends and the 2 part formula that makes up the CX.  Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/155 . 

When helping business owners create their own client experience, we start with one particular activity to help them decide what type of experience to build. From this activity, we create the experience touch points that evoke the emotions they want their clients to have while working with them. I unpack the steps of this activity - start to finish - in this episode.  You can find the resources men...

A strong, intentional and sticky client experience does many things for your business.  In this episode, we look at 4 bottom line impacts the right client experience can have on your business. You already know I'm going to say receiving referrals is one of the 4 (and a personal favorite of mine) but what are the other 3? Let's dive in.  All resources mentioned in this episode can be found on the s...

For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, it's just one part of how  client will judge your company. Let's talk about why.  All resources mentioned on this page can be found on the show notes page at...

When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the right relationship. So I'm going to explain the ins and outs of the client experience in a series of mini-lessons so you can improve, tweak or create an intent...

One hundred and fifty episodes.  150 episodes!  It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it.  I mean, I always planned to hit this milestone when I started but 150 weeks is a long time. But together, we did it. Yes, with your continued listening, feedback, suggestions for topics, amazing reviews, 5 star ratings and high fives... we hit this...

Share and tell... the grown up version of "show and tell."  Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm facing.  Plus I've announced the date for the next live Referrals Challenge... just a few weeks away in May so snag your spot now at www.staceybrownrandall.co...

We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients.  This episode brings into light an area we haven't discussed on the podcast in way too long... which is having a sticky client experience and being referable.  This is where it all starts so it's fitting we dive in deeper.  On this episode we...

Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create more referral sources. In this episode we break do...