Tandem Works
Riding Tandem
Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed. Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.
Be sure to visit the podcast's website and support the creator: thetandemworks.com
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Episodes
#76 Planting Roots and Brewing Beer: Choosing the Right Place to Start - Dessie Redmond Full Fledged Brewing 04.06.2025 44:54
In this episode, I sit down with Dessie Redmond, co-owner of Full Fledged Brewing Co., for a conversation that’s equal parts business insight and real-life storytelling. We talk about her journey from a career in urban planning to co-founding a brewery in Council Bluffs, Iowa—and why she and her husband chose that specific city to chase their dream. We dive into what it takes to start a business i...
#75 The Grind: Ideas, Discipline, and the Cost of Doing What You Love 21.05.2025 1:19:33
In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity. They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tens...
#74 The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1 14.05.2025 1:08:56
In this candid conversation, Vivian Kvam sits down with Casey Putney to explore what it really feels like to step away from the stability of a 9–5 and into the unknown world of entrepreneurship. From leadership in the military and corporate life to the deeply personal reasons that sparked their transitions, Vivian and Casey open up about the fears, self-doubt, and internal conflict that come with...
#73 Ditch Vanity Metrics—Measure What Actually Matters- Marketing Mindset Shift #5 07.05.2025 27:01
In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good and what actually moves the needle . I’ll walk you through how to shift your fo...
#72 - Why Your Logo Doesn’t Matter as Much as You Think - Marketing Mindset Shift #4 26.03.2025 29:40
Your logo, colors, and website do NOT make people buy from you. In this episode of Riding Tandem , Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t. Vivian Kvam shares personal stories (including how she landed a major client before Tandem...
#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3 19.03.2025 29:38
Marketing isn’t about your product—it’s about the transformation your customers experience. In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3 , where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success. I’ll walk you through: ✔️ Why listing features won’t get you sales ✔️ How top brands like Apple and...
#70 Starting a Business at 10: Chloe’s Journey from Pebbles to Profit 12.03.2025 54:54
Starting a business at 10 years old? For Chloe Gollehon , it wasn’t just a dream—it was a reality. Now, at 14, she runs Chloe’s Crafts , creating stunning pebble art that tells a story. In this episode of Riding Tandem , host Vivian Kvam sits down with Chloe to explore her journey as a young entrepreneur—balancing school, creativity, and business. She shares how a family trip to Lake Michigan spar...
#69 Comparison, Confidence, and Career Growth with Lapora Lindsey 05.03.2025 1:13:46
In this episode, Vivian welcomes LaPora Lindsey to talk about the power of embracing your value—whether you're an entrepreneur, an employee, or both! LaPora shares her journey of starting and restarting a business while navigating the challenges of military spouse life and frequent moves. She also dives into the ACT Framework (Awareness, Communication, Transparency) and how it can help both indivi...
#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2 26.02.2025 27:41
In this episode of Riding Tandem , Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your st...
#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1 19.02.2025 21:24
Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer” , think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet! Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling , and you t...
#66 Pitching with Purpose: How to Share Your Business Story with Impact - Christi Kmecik Written Hugs Designs 05.02.2025 1:22:31
How do you refine your business pitch, build partnerships, and scale your business without losing your mission? In this episode, we welcome back Christi Kmecik, founder of Written Hugs Designs, to dive into her entrepreneurial journey—what’s changed, what’s working, and how she’s using storytelling to scale impact. We discuss navigating pitch competitions, the power of product testing, vendor chal...
#65 From Airwaves to Insurance: Dylan Yeomans on Podcasting, Networking, and Authentic Connections 22.01.2025 1:18:52
In this conversation, Dylan Yeomans shares his journey from radio broadcasting to the insurance industry and the importance of networking in building authentic connections. He discusses the UIA Trusted Partners podcast, which serves as a platform for networking and community engagement, emphasizing the value of genuine interactions over scripted conversations. Dylan also provides insights into cre...
#64 How to Build a Century-Strong Business Legacy - John Albert 08.01.2025 1:20:10
In this episode of Riding Tandem , Vivian Kvam sits down with John Albert, a third-generation business owner with deep roots in Cedar Rapids, Iowa. From managing a family business that started in 1927 to navigating the challenges of COVID-19 and eventually transitioning ownership through the successful sale of his company, John shares his remarkable journey of adaptation, leadership, and resilienc...
#63 Behind the Scenes: How We Built Our Marketing Roadmap Process 18.12.2024 47:43
Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs. The episode covers how their strategy sessions are structured, fr...
#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success 04.12.2024 30:50
In this episode of Riding Tandem , Vivian Kvam shares actionable insights from a recent workshop she led with SCORE mentors in Cedar Rapids, Iowa. If you’ve ever felt overwhelmed by marketing or unsure where to start, this episode is for you. She uncovers a high-level view of eight mindset shifts for marketing every entrepreneur needs to make for successful marketing. 🚀 Plus, Vivian announces an...
#61 How to Master Your Business Finances and Cultivate Confidence with the CFO Mindset- With Becky Edwards 13.11.2024 1:52:29
In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take control of their numbers. Vivian and Becky dive...
#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story 30.10.2024 1:38:42
Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic. In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks a...
#59 How to Bend But Not Break - Use Creativity to Solve Any Problem with Paul Pape 25.09.2024 1:11:01
Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom...
#58 A Non-Technical Founder’s Journey to Leading a Tech Nonprofit with Dillon De Rozairo 28.08.2024 1:10:27
In this engaging episode of 'Riding Tandem,' host Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. Key Topics Discussed: - The rise and benefits of digital...
#57 What you didn’t know about email marketing and being an entrepreneur - Josh Kropkof 14.08.2024 1:27:13
In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails. Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must...
#56 How to Turn a Passion For Crafting Leather Goods into a Profitable Business - Maisey Haines 31.07.2024 1:26:15
In this episode of Riding Tandem, I sit down with Maisey Haines, the creative force behind Haines Cattle and Leather. Maisey shares her inspiring journey from learning to sew at a young age to building a successful leather goods business. We delve into the challenges she faced, especially during the pandemic, and how she navigated through them with resilience and creativity. Maisey also discusses...
# 55 How to Say No Without Guilt- Tips from Decision Master Kirsten Parker 17.07.2024 1:11:42
Dive into a riveting conversation with Kirsten Parker, host of the Decision Masters podcast, as she returns to discuss the art of decision-making. This episode delves into the challenges of saying no, understanding personal agency, and overcoming misconceptions about selfishness. Kirsten shares practical strategies, relatable stories, and actionable tips to help you make decisions that align with...
#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam 03.07.2024 1:11:49
In this special crossover episode, Riding Tandem and Next Chapter Podcasts bring together two dynamic hosts: Jeremiah Tittle, CEO of Next Chapter Podcasts and host of Your Next Chapter, and Vivian Kvam, host of Riding Tandem. Jeremiah and Vivian share their experiences, challenges, and successes in leveraging storytelling to reshape worlds and inspire change. From the evolution of podcasts to th...
#53 Health, Business, and Family: A Conversation with Dr. Nate and Melissa Wiechmann 19.06.2024 1:16:41
In this episode of Riding Tandem, I sat down with Dr. Nate Wiechmann and his wife/business partner, Melissa. They share their inspiring journey of building their clinic, overcoming reputation challenges, and navigating personal crises, including the premature birth of their daughter during the pandemic. Learn how they embraced technology, leveraged social media, and relied on community support to...
#52 How to Turn Dietary Challenges into a Thriving Business: The O'CookieOs Story 15.05.2024 1:06:18
Join host Vivian Kvam in an enriching conversation with Nicole Bartlett and Vincent Rissell, the founders of O'CookieOs. Discover how they turned a family challenge into a flourishing (accidental) business, creating a gluten-free cookie-donut hybrid that's as delicious as it is innovative. Nicole and Vincent discuss the importance of viewing failures as essential learning experiences that are pivo...
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