AutoStyle Marketing

Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades

Business EN ↓ 49 episodes

Ride-in-Style Podcast with Jesse Stoddard & Josh Poulson: Dive into the latest in automotive aftermarket accessories and restyling. Jesse Stoddard, the marketing maestro and owner of AutoStyle Marketing, and Josh Poulson, SEMA's 2022-23 "Person of the Year," offer insights, trends, and expert interviews for restylers and installers. Elevate your auto-accessorizing game with industry-leading tips and techniques. Join the future of automotive restyling!

Author

AutoStyle Marketing

Category

Business

Podcast website

autostylemarketing.com

Latest episode

Jul 2, 2026

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Episodes

Ride-in-Style Podcast: Episode 25 Ray Bedner of Classic Soft Trim Pittsburgh 26.02.2025

In this episode of the Ride-In-Style Podcast, hosts Jesse Stoddard & Josh Poulson sit down with Ray Bedner of Classic Soft Trim – Pittsburgh to discuss his journey in automotive restyling, from sunroof installations to business ownership. Ray shares insights on sales, persistence, industry trends, and his game-changing SEMA Pro Cup Challenge victory. If you're an auto restyler, shop owner, or...

Ride-in-Style Podcast: Episode 23 Wade Becher & Christopher Gough of Wicked Wraps 30.07.2024

Masterminds of Automotive Art: Wicked Wraps' Journey and Innovations In episode 23 of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulsen dive into a vibrant discussion with Christopher Goff and Wade Becher, the creative forces behind Wicked Wraps. Together, they unveil the story of Wicked Wraps, a company renowned for custom automotive vinyl applications. Wade recounts his passio...

Ride-in-Style Podcast: Episode 22 Mike Gherardi of Auto Image 31.05.2024

In episode 22 of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulsen sit down with Mike Gherardi of Auto Image to discuss the evolving landscape of the aftermarket automotive industry. Mike shares insights into his long-standing partnership with Craig Marsh, their history of working in Restylers United, and their unique approach to servicing both new and used car markets. The conversa...

Ride-in-Style Podcast: Episode 21 Kathryn Reinhardt of Hemmings 10.05.2024

In this episode of the Ride-in-Style podcast, hosts Jesse Stoddard and Josh Poulsen interview Katherine Reinhardt from Hemmings. Katherine shares her journey in the automotive industry, highlighting the challenges and advantages of being a woman in a male-dominated field. She discusses her involvement with SEMA, her contributions, and the benefits of being part of the SEMA community. Katherine als...

Ride-in-Style Podcast: Episode 20 Tim Martin of Aftermarket Advisors 06.05.2024

This episode of the Ride-In-Style podcast features hosts Jesse Stoddard and Josh Poulsen interviewing Tim Martin, retired industry professional and former chairman of the SEMA board. They delve into Tim's extensive career in the automotive aftermarket, highlighting his impactful work with K&N Engineering and his significant contributions to the SEMA organization. Throughout the conversatio...

Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements 29.04.2024

The Evolution of a Restyling Business: Rod Bennett's Chrome Enhancements Journey This episode of the Ride-In-Style podcast, hosted by Jesse Stoddard and Josh Poulsen, features an in-depth interview with Rod Bennett of Chrome Enhancements. The discussion covers the unique aspects that set Bennett's business apart in the competitive automotive restyling industry, emphasizing the importance o...

Ride-in-Style Podcast: Episode 18 Brian Lounsberry of Midway Plus 07.04.2024

This episode of the Ride-In-Style podcast features hosts Jesse Stoddard and Josh Poulsen welcoming guest Brian Lounsbury from Midway Plus. Brian shares his journey from starting in automotive restyling to developing a revolutionary B2B marketplace software that connects manufacturers directly to buyers, streamlining sales and inventory processes. He discusses the challenges of introducing new tech...

Ride-in-Style Podcast: Episode 17 Joe Cardinale of Auto Action Technologies 25.03.2024

This episode of the Ride-In-Style podcast features a detailed interview with Joe Cardinal from Auto Action Technologies. The discussion covers a wide range of topics, including the future of the automotive industry, particularly focusing on electric vehicles and customization opportunities. The hosts, Jesse and Josh, explore Joe's extensive career in automotive restyling, highlighting the impo...

Ride-in-Style Podcast: Episode 16 Melanie White of Helwig 17.02.2024

In episode 16 of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie's journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company's quality standards and legacy,...

Ride-in-Style Podcast: Episode 15 Ralph Jorge Jr. of Specialty Automotive Treatments 10.02.2024

In this episode of the Ride-In-Style podcast, hosts Jesse and Josh invite Ralph George Jr. to discuss his experiences in the automotive industry. There's coverage on his journey, challenges faced during the COVID-19 pandemic, progression from wholesale to retail and highest demand products. Ralph emphasizes the importance of customer care, treats listeners to interesting anecdotes and shares h...

Ride-in-Style Podcast: Episode 14 Zane Clark of SEMA 02.02.2024

In this episode of the Ride-In-Style podcast, Jesse and Josh sit down with Zane Clark, the Vice President of SEMA. Clark shares his journey from his start in the automotive industry with Prestige Products to his current role in SEMA, discussing how he navigates challenges and changing trends in the industry. He stresses on the importance of passion, hustle, and adaptability in this sector. Clark a...

Ride-in-Style Podcast: Episode 13 Eric Holmes of Eastman 01.02.2024

In this episode of the Ride-In-Style podcast, Jesse Stoddard and Josh Poulsen welcome guest Eric Holmes of Eastman, a well-known company in the automotive restyling industry. Eric traces his journey from an auto window tinter to a successful corporate member of Eastman, following its acquisition of his previous company, CIA. They discuss the challenges and tricks of the trade within the industry,...

Ride-in-Style Podcast: Episode 12 Henry & Courtney Pahlke of Top Coverage 29.01.2024

🎙️ Ride-In-Style Podcast: Episode 12 - An Inside Look at the Automotive Restyling Business Through the Eyes of Henry and Courtney Palki 🎙️ In this episode of the Ride-In-Style podcast, hosts Jesse and Josh invite Henry and Courtney Palki from Top Coverage to discuss their journey in the automotive restyling industry. Starting with vinyl tops and pinstriping in the '70s, Top Coverage has evolve...

Ride-in-Style Podcast: Episode 11 Kevin Gillis of Integrity Customs 10.01.2024

🎙️ Integrity and Consistency: Navigating the Automotive Restyling World with Kevin Gillis 🎙️ In this episode of the Ride-In-Style Podcast, hosts Jesse Stoddard and Josh Poulsen welcome guest Kevin Gillis from Integrity Customs. As an industry veteran, Kevin recalls his early years in automotive restyling, starting from a computer programming role to transforming his craft into a passion-driven car...

Ride-in-Style Podcast: Episode 10 Kyle Fickler of ProCharger 05.01.2024

🎙️A Ride-In-Style Episode Featuring Kyle Fickler 🎙️ This episode of the Ride-In-Style Podcast features Kyle Fickler of ProCharger. His passion for racing and automotive mechanics started in his youth, and he believes strongly in the power of networking within the industry. In the interview, Kyle shares his journey in the automotive industry, including his start in business and his experiences with...

Ride-in-Style Podcast: Episode 9 Ron Leslie of Katzkin 02.01.2024

🎙️The Ride-In-Style Podcast: Talking Shop with Ron Leslie, VP of Sales for Katzkin. 🎙️ In this episode of the Ride-In-Style Podcast, hosts Jesse Stoddard and Josh Poulson have a chat with the Vice President of Sales for Katzkin, Ron Leslie. Ron shares that Katzkin's success lies in their product quality, safety standards, speed and creativity. Citing the multiple processes involved in their cu...

Ride-in-Style Podcast: Episode 8 Chelsea Allen of Crush Customs 15.12.2023

Journey of a Woman in the Automotive Industry: An Interview with Chelsea Allen This episode features Chelsea Allen from Crush Customs as guest. Chelsea details her journey in the auto restyling industry, hurdles she encountered being a woman in a predominantly male industry, and how she overcame them. She talks about her transition from her family business to starting Crush Customs, her involvemen...

Ride-in-Style Podcast: Episode 7 Tom Waitzman of DPS Automotive Group & Auto Accessory Configurator 06.12.2023

🎙️ Challenges, Changes and the Future of the Automotive Restyling Industry 🎙️ In this episode of 'Ride-in-Style' podcast, hosts Jesse Stoddard and Josh Poulsen engage with Tom Waitzman, owner of DPS Automotive Group and the Restyler Connect and Auto Accessories Configurator, about the challenges, changes, and upcoming trends in the automotive restyling industry. Tom discusses how he transi...

Ride-in-Style Podcast: Episode 6 John Prosser of Automotive Concepts 05.12.2023

Summary Ride-in-Style Podcast: Episode 6 John Prosser Automotive Concepts. It's a conversation between hosts Jesse Stoddard and Josh Poulson with their guest, John Prosser. The discussion revolves around John Prosser's entrepreneurial journey of running multiple businesses in the automotive industry. Prosser discusses the challenges of establishing these ventures, their gradual growth, and...

Ride-in-Style Podcast: Episode 5 Colby McLaughlin of Trim Illusion 26.11.2023

Summary Episode 5 of the Ride-in-Style Podcast focuses on an interview with Colby McLaughlin, the president and managing partner at Trim Illusion and Land to Sky Holdings. Colby discusses his personal journey into the auto restyling industry, where he started working in the OEM prototype segment before transitioning fully to the aftermarket. He also talks about the evolution of his business, Trim...

Ride-in-Style Podcast: Episode 4 Ian Lehn of BOOSTane Octane Engineering 25.11.2023

Riding in Style with BOOSTane Founder Ian Lehn The Ride-in-Style podcast delves into the journey of Ian Lehn, founder of BOOSTane Octane Engineering and SEMA Past Chair . His early ventures into business are discussed, starting with watermelon farming before creating a race fuel. This fuel additive enables the engine to perform at a high-octane level. Lehn also discusses his inclusion in SEMA’s La...

Ride-in-Style Podcast: Episode 3 Joey Johnston of Tops and Trends 25.11.2023

🎙️ Ride-in-Style Podcast: Episode 3 Joey Johnston of Tops and Trends 🎙️ 🕒 Timestamps 00:00 Ride-in-Style Podcast: Episode 3 Joey Johnston of Tops and Trends 00:54 Introduction & Background 17:35 Challenges & Triumphs 32:03 Evolution & Trends 40:56 Unique Selling Proposition -- 00:00 Ride-in-Style Podcast: Episode 3 Joey Johnston of Tops and Trends Welcome to Episode 3 of the Ride-in-S...

Ride-in-Style Podcast: Episode 2 Josh Poulson of Auto Additions Part Deux 25.11.2023

Get ready for an exciting ride with the second episode of the Ride-in-Style Podcast! Listen to the exclusive interview with Josh Poulson, the owner of Auto Additions, who shares valuable advice for newcomers in the auto restyling industry. He emphasizes the importance of professionalism and reveals his next big project to expand into new markets. Tune in now for an insightful and informative episo...

Ride-in-Style Podcast: Episode 1 Josh Poulson of Auto Additions Part One 25.11.2023

Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades. Ride-in-Style Podcast with Jesse Stoddard & Josh Poulson: Dive into the latest in automotive aftermarket accessories and restyling. Jesse Stoddard, the marketing maestro and owner of AutoStyle Marketing, and Josh Poulson, SEMA's 2022-23 "Person of the Year," offer insights, trends, and expert inte...

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