REWORK

Basecamp co-founder David Heinemeier Hansson sparked a national controversy this week when he posted a series of livid tweets about how his wife received a much lower credit limit than he did on their Apple Cards, despite applying with the same financial information. What began as a rant against opaque algorithms turned into a regulatory investigation and more. In this episode, Dr. Ruha Benjamin o...

In the spring of 2019, Danny Caine, the owner of the Raven Book Store in Lawrence, Kansas, overheard a customer saying she could buy a new hardcover online for $15. Danny took to Twitter to explain the economics of independent bookstores and the thread went viral, putting the 32-year-old small business in the national spotlight. Danny comes on Rework to talk about why his activism and outspoken st...

Basecamp co-founder and Chief Technology Officer David Heinemeier Hansson has been ranting on Twitter about monopolistic practices in Big Tech for a while, and he recently got an unexpected opportunity to air his grievances about Google, Apple, and Facebook in front of a congressional subcommittee. In this episode, David debriefs on his experience and Basecamp’s data analyst, Jane Yang, talks abou...

Basecamp probably wouldn't exist today if not for an email that David Heinemeier Hansson sent Jason Fried in 2001. That correspondence was the beginning of a partnership that produced Basecamp, several books, and most recently HEY, the company's new email service. This episode is our love letter to email. Hear from David and Jason, as well as other artists, writers, and founders about th...

Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as "chaotic, enthralling, (and) horrible." Basecamp got into a public fight with Apple over the HEY iOS app and the customer support team made emergency hires to help with an unprecedented caseload—all during a tu...

Basecamp co-founders Jason Fried and David Heinemeier Hansson held a recent livestream session where they answered questions about HEY, the company's new email service. You can listen to Part 1 or watch the entire livestream on YouTube. Show Notes Q1: What's the timeframe on new features? - 00:38 HEY for Work - 00:50 Shape Up - 1:13 Apple vs. HEY - 4:33 It Doesn't Have to Be Crazy A...

Jason Fried and David Heinemeier Hansson held a livestream session where they answered audience questions about Hey, Basecamp's new email service. In Part One, they discuss feature requests, customer support, and plans for hiring. The full Q&A can be viewed on YouTube . Show Notes HEY.com - 00:10 Jason Fried on Twitter | DHH on Twitter - 00:24 Jason and David's remote work Q&A, P...

Basecamp's marketing designer, Adam Stoddard, talks about how Hey's visual brand came to be. He discusses influences from Pixar to Charles and Ray Eames to The Raveonettes, and reflects on what it's like to work as a department of one on such an all-encompassing project. Show Notes Manos: The Hands of Fate - 00:04 Mystery Science Theater 3000 - 00:07 Our previous episode "Hey,...

To show off the features of HEY, Basecamp's new email service, we needed a fully featured and realistic demo account. That meant writing dozens of fictional emails—a task that fell to Merissa of Basecamp's customer support team. She comes on Rework to talk about her epistolary opus. Show Notes HEY  website | @heyhey on Twitter - 00:22 Team OMG - 1:39 Notes to self feature - 5:32 Clips fe...

Basecamp design lead Jonas Downey was one of the first people to experiment with what would eventually become Hey, Basecamp’s newly launched email service. Jonas comes on Rework to talk about building software for humans, preserving a sense of fun weirdness as a new product evolves, and managing a big launch during a tumultuous time. Show Notes Hey - 00:21 Our previous episode about Hey, featuring...

Basecamp has launched Hey, a new email platform with a strong point of view. It's also one of the stupidest things Basecamp has ever attempted. Co-founders Jason Fried and David Heinemeier Hansson talk about the philosophy around time, attention, and privacy that forms the backbone of Hey, why Inbox Zero is a tyrannical scam, and what Hey does differently.  Show Notes Hey.com | the Hey manife...

On June 15, Basecamp launches a new email service called Hey. One of its features is that it blocks tracking pixels that report back to the sender when and how you read an email. In this episode, Basecamp's marketing team talks about their difficult search for an email newsletter provider that doesn't track subscribers. And Nabiha Syed, president of the new investigative journalism outle...

Andy Hunter launched Bookshop.org in January as a platform to help independent bookstores take and fulfill online orders. Shortly afterward, the pandemic forced small businesses to close their physical doors and Bookshop.org found itself trying to manage three years of growth in three months. Andy comes on the show for a deep dive into how his business works, monopoly power in the book industry, a...

The pandemic has caused enormous job losses and forced many companies to rethink the nature of work. In this episode, two Stanford students talk about the online resource they built to help fellow students whose summer internships were canceled, and Wildbit CEO Natalie Nagele returns to Rework to discuss the launch of People-First Jobs , a job board that connects seekers with human-centered compan...

A growing number of companies have turned to employee surveillance software to monitor their newly remote workforce. Basecamp, which has taken a hardline stance against surveillance of all kinds, decided to ban makers of this "tattleware" from integrating with our products. Basecamp CTO David Heinemeier Hansson comes on the show to talk about how a special "Moral Quandaries" te...

The government may not consider comic book shops, indoor plant stores, and small boutiques "essential," but these businesses are vital to the unique fabric of their neighborhoods and downtowns. Without foot traffic, they're finding new ways to connect with customers and stay afloat, all while navigating supply chain disruptions and e-commerce logistics. Show Notes AlleyCat Comics we...

We call up our friend and former colleague Esther Lee, who lives with her husband on a 35-foot sailboat named Hope in Jacksonville, Florida. Esther, an "idealist in hiding," talks about how living smaller gives her more space to turn outward and care for others, especially now. Show Notes Esther's bio at the Poetry Foundation - 00:25 The Minimalists - 3:30 Sailrite sewing machines -...

Endless Zoom meetings, being cut off from friends, the widespread cancellation of summer fun, ricocheting between boredom and anxiety—kids have it pretty rough! And it's no picnic for their parents, either. In this episode, businesses built on offering in-person enrichment for children talk about how they're adapting to reach families and stay resilient during this time. Show Notes Nancy...

Basecampers Nathan Anderson and Joan Stewart talk about their love of baking bread and how to get started if you're a newbie. As Joan says, you just have to believe. Show Notes The New York Times chocolate chip cookie recipe , adapted from Jacques Torres  - 00:43 Nathan Anderson on Twitter - 1:00 Nathan attended Artisan Bread Camp , taught by Tom Edwards . Read a Washington Post story about t...

CEO Jason Fried and Head of Strategy Ryan Singer talk about the Shape Up approach to product development that we use at Basecamp. They discuss organizing work in six-week cycles, how to handle disagreement, and how so much of the process boils down to making trade-offs. You can also watch the full video of this Q&A session . Show Notes Going Remote Q&A videos on YouTube - 00:57 Basecamp&ap...

Several of Basecamp's working parents talk about (not) getting things done with small children around, navigating responsibilities and feelings with partners, structuring the day, primal screaming, and more. You can also watch the full video replay of this Q&A session. Show Notes Going Remote series on YouTube - 00:10 Basecamp's Remote Resources page - 00:39 Question 1: If you’re hom...

David Sax is the author of the new book The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth . He comes on the show to debunk the Silicon Valley narrative that only a rarefied subset of people can succeed as founders, and shares examples from his book of business owners whose complex relationship with freedom, risk, and success offer a fuller picture of entrepreneurship. Read David&a...

Going Remote is a series of bonus episodes where different Basecampers answer questions about how they do their work remotely. In this episode, Merissa Dawson and Chase Clemons answer questions about providing customer support, including how they talk to angry customers and how they onboard new team members. The full version of their Q&A, including a visual walkthrough of the support team&apos...

Fitness studios, like many other businesses, had to scramble to change over from in-person to virtual operations almost overnight. In this episode, three business owners in the fitness and wellness industry share their stories of how they've pivoted and how they're continuing to look after their communities' well-being during a difficult time. Note: After we wrapped editing on this...

We're starting a new series of bonus episodes called Going Remote. We'll have different Basecampers answer questions about how they do their work remotely. In this first episode, design lead Jonas Downey talks about how he and his team collaborate with each other, give feedback, and communicate with their developer colleagues. These episodes are adapted from an ongoing series of livestre...