Weflow
RevOps Lab
Welcome to the RevOps Lab - a podcast exploring the art & science of Revenue Operations. Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines. This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play. To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops
Where to listen?
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Episodes
#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft 24.02.2025 41:18
Tiffany Gonzalez, a seasoned RevOps leader with experience at AWS, Coupang, and other high-growth companies, joins the podcast to discuss how businesses can identify and leverage revenue moments that matter. These key moments act as leading indicators of retention and long-term growth, helping organizations align their go-to-market strategy, sales process, and customer success efforts to maximize...
#68 Turning GTM data into insights - with Dan Schonfeld, VP, RevOps at Glia 17.02.2025 43:00
Danny Schonfeld, VP of Revenue Operations at GLIA, joins the podcast to break down how RevOps leaders can turn raw data into strategic narratives that drive executive decision-making. From QBRs to long-term planning, Danny shares his insights on making analytics actionable, building a strong data-driven culture, and ensuring that RevOps is seen as a strategic function rather than just a reporting...
#67 Increasing RevOps productivity with automations - with Nik Garza, Director of Revenue Operations at Kleer 10.02.2025 31:32
Nik Garza, Director of Revenue Operations at Kleer, joins the podcast to share how he’s leveraging automation and AI to maximize the impact of a lean RevOps team. Coming off the back of a major CRM merger, Nik is now focused on scaling efficiency, reducing manual tasks, and freeing up time for strategic initiatives. If you’re in RevOps and constantly battling with time-consuming admin work, this e...
#66 The State of RevOps in 2025 - with Haris Odobasic, Co-Founder at Revenue Wizards 03.02.2025 43:48
RevOps in 2025 Report: https://revenuewizards.com/reports/revops-in-2025 Haris Odobasic, the Co-Founder of the Revenue Wizards, returns to the podcast to discuss the findings from his global RevOps survey, which gathered insights from over 180 professionals across 28 countries. From the perception of RevOps as an operational vs. strategic function to the biggest challenges in data quality and tech...
#65 Leveraging AI in RevOps - with Olga Traskova, VP, RevOps at Birdeye 27.01.2025 40:38
Olga, VP of Revenue Operations at Birdeye, joins the podcast to discuss how AI is transforming the way RevOps teams work. From enhancing data quality to maximizing sales efficiency, Olga shares her perspective on integrating AI into everyday workflows, the challenges of balancing innovation with caution, and how to drive meaningful outcomes for RevOps teams. We cover:- Why AI is here to stay and h...
#64 A RevOps Guide to SaaS Pricing - with Dr. Sebastian Voigt, Partner & Co-Lead Pricing and Sales at hy 20.01.2025 43:56
Sebastian Voigt, a seasoned pricing expert and Co-Lead Pricing and Sales at a leading consultancy, joins us to explore the intricate art and science of pricing for SaaS companies. From his early days learning the psychology of pricing in his mother’s flower shop to leading pricing strategies for global enterprises, Sebastian shares his wealth of knowledge and practical insights. This episode is pa...
#63 Operationalizing Strategy: Turning Plans into Action - with Tom van Langen 13.01.2025 44:12
Tom van Langen, Vice President of Revenue Operations, returns to the podcast for a deep dive into how RevOps teams can turn strategic plans into actionable outcomes. With the challenges of annual planning fresh in everyone's mind, Tom shares practical frameworks and key principles for ensuring that months of hard work translate into measurable results. Whether you're a RevOps leader or an operator...
#62 Customer success excellence at Hubspot - with Daphne Costa Lopez (ReUpload) 06.01.2025 50:35
To wrap up the year, we're taking a short break and re-sharing some of our favorite episodes. New content will be back in early January. Enjoy the holidays and see you in the new year! Daphne Costa Lopez, Director of Customer Success at HubSpot, shares her extensive experience in customer success, discussing the evolution of customer success metrics, the importance of onboarding, and strategies fo...
#61 Creating a modern revenue factory - with Jacco van der Kooij, Founder of Winning by Design (ReUpload) 30.12.2024 43:42
To wrap up the year, we're taking a short break and re-sharing some of our favorite episodes. New content will be back in early January. Enjoy the holidays and see you in the new year! Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us. We cover: - Six essential models to create recurrin...
#60 Reflections and Gratitude – A Year in the RevOpsLab 23.12.2024 5:44
We reflect on an incredible year of the RevOps Lab Podcast, sharing our gratitude and key highlights from over 50 episodes, community events, and impactful conversations. We cover:- A look back at our favorite moments and learnings from this year- Highlights from guests like Jaco on Revenue Architecture and Sean & Laura on The RevOps Manual- The success of our meetups in Munich, London, and Be...
#59 How Agicap scaled to €50M ARR while driving efficiency - with Mickaël Jordan, CRO at Agicap 16.12.2024 47:04
In this episode: Mickaël Jordan, CRO at Agicap, shares the incredible journey of scaling Agicap from €300,000 ARR to over €50 million while navigating the transition from "growth at all costs" to sustainable, efficient revenue growth. Mickaël reveals the challenges of hyper-scaling during the 2021 funding boom, the hard pivot to efficiency in 2022, and the strategic decisions that enabled Agicap t...
#58 Reporting: Best Practices & Storytelling - with Camela Thompson, Head of Marketing at RevOps Co-op 09.12.2024 33:42
Camela Thompson, Head of Marketing at RevOps Co-op and an experienced RevOps leader, joins the podcast to share her unique perspective on reporting best practices and how to use storytelling to drive better decision-making. Drawing from her 15 years in marketing, sales, and customer success operations, Camela emphasizes the importance of collaboration, context, and curiosity in navigating modern R...
#57 How to get Annual Planning right - with Shantanu Shekhar, Head of RevOps at Personio 02.12.2024 38:48
Shantanu Shekhar, Director of Revenue Operations at Personio and former RevOps leader at LinkedIn and Gong, shares insights into how RevOps and finance teams can partner effectively to drive strategic decision-making. From designing KPI trees to fostering alignment across teams, Shantanu dives into the methodologies and frameworks that help RevOps professionals take a seat at the leadership table....
#56 5 ways to be more strategic in RevOps - with Toni Hohlbein, CEO & Co-Founder at Growblocks 25.11.2024 37:48
Toni Holbein, founder of Growblocks, joins the podcast to discuss the critical role of revenue operations in modern go-to-market strategies. With years of experience as a CRO and RevOps leader, Toni shares his insights on how RevOps professionals can position themselves as strategic partners in their organizations. From leveraging AI-driven solutions to creating high-impact QBRs, Toni dives deep i...
#55 How to Build a Scalable Tool Stack - with Gabe Rothman, VP of Operations at Rescale 18.11.2024 46:26
Gabe Rothman, Vice President of Operations at Rescale, returns to the podcast to share his approach to building a scalable tool stack for enterprise-level organizations. From foundational CRM systems to advanced business intelligence tools, Gabe discusses the importance of aligning tools with business needs, the trade-offs between building and buying, and strategies to avoid common pitfalls like t...
#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda 11.11.2024 35:12
Robert scaled Camunda’s GTM motion for over a decade. In this episode of The RevOps Lab, he’ll share his learnings and best practices with you: Camunda’s sales process Pipeline generation at Camunda Running a highly accurate forecast process Robert’s key sales metrics You can find more information about Robert here: https://www.linkedin.com/in/robert-gimbel-gtm/ RevOps Letter: https://www....
#53 Growing and Leading a High-Performing RevOps Team - with Eric Welsh, Global Director of Revenue Operations at Deputy 04.11.2024 37:13
Eric Portugal-Welsh, Director of Revenue Operations at Deputy, shares his insights on growing a successful RevOps team. Having scaled his team from 3 to 7 people over the last 14 months, Eric dives into the nuances of organizational design, the importance of hiring the right talent, and the key elements of leading a high-performing team. He also offers practical advice on how to effectively onboar...
#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning 28.10.2024 41:20
Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his approach to outbound, focusing on experimentation, signals, and leveraging technology to make outbound motions more effective. He also discusses the importance of flexibility in trying new outbound appro...
#51 Boosting your Team’s Sales Productivity - with Alex Freeman, Global Head of Sales Operations at YouGov 21.10.2024 44:49
Alex Freeman, Head of Sales Operations and Enablement at YouGov, discusses his approach to making sales teams more effective by removing unnecessary admin tasks and focusing on what really matters, helping sellers close more deals. Alex shares insights from his experience managing RevOps in a fast-growing, publicly listed company, highlighting the importance of aligning internal processes with sel...
#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO 14.10.2024 41:33
Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. Drawing from his extensive experience as a CFO in SaaS companies, Ben dives deep into the importance of understanding key SaaS metrics and the relationship between RevOps and financial planning. We co...
#49 Why you need a RevOps Charter (& how to set it up) - with Steve Silver, Ex VP Research & RevOps leader at Forrester 07.10.2024 36:44
Steve Silver, ex-Vice President and Research Director at Forrester, joins us to discuss the critical elements of creating a RevOps charter. With decades of experience in sales operations and RevOps research, Steve provides actionable insights into how to structure, design, and activate a RevOps charter that aligns with the broader business goals. He shares his approach to creating a unified revenu...
#48 How Rubrik scaled RevOps to IPO - with Samarth Mital, Senior Director - Global Sales Strategy, Planning, Analytics, & Ops at Rubrik 30.09.2024 41:27
Samarth Mital, Director of Global Sales Strategy, GTM, Planning, Analytics & Ops at Rubrik, shares his insights on the company's journey to IPO. From scaling revenue to $919 million in ARR to expanding the RevOps team from 5 to 40 people, Samarth discusses the strategic moves Rubrik made to secure its position as a leader in the cybersecurity space. He emphasizes the importance of building a s...
#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2 23.09.2024 47:37
Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s service offerings, the importance of building scalable frameworks, and how to align marketing, sales, and operations to deliver impactful results. We cover: -The evolution from marketing operations to go-to...
#46 From B2C to B2B: How to switch GTM motions - with Jordan Shaheen, Head of Revenue Strategy at Candid 16.09.2024 45:25
Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains how his team managed this transition, the challenges they faced, and the importance of building a strong, versatile team capable of adapting to rapid changes in the business landscape. We cover: Transitioning from a B2C to a B2B sales m...
#45 Building the largest RevOps community in the World - with Matthew Volm, CEO & Co-Founder at RevOps Co-op 10.09.2024 35:58
Matt Volm, CEO and Co-Founder of RevOps Co-op, joins the podcast to discuss the incredible growth of the global RevOps community. Matt shares insights into how the community supports RevOps professionals, the challenges they face, and how RevOps Co-op fosters learning and connection among its members. We cover: The mission and vision behind RevOps Co-op Scaling a global community for RevOps prof...
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