Revitalise & Grow

Whether you are a B2B or B2C brand, with the right blog article content, you can stand out from the competition as a knowledgeable expert in your industry. Listen to find why you should create a blog for your business (if you haven’t already!) and tips for creating killer blog content that will get results.

Media interviews are a vital part of establishing any brand, it offers an opportunity for you to get your name out there, your key messages across and for people to understand exactly what your brand is all about. However, a bad interview can cause a lot of damage to your reputation, and it’s better not to do an interview than risk going in unprepared. Listen to find out how you can successfully p...

A press release is the foundation of any PR campaign, it communicates what you are trying to get across simply, quickly and efficiently. Follow our tips so you can successfully write and issue a press release, as well as how to tackle those all-important follow-ups. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehens...

In today’s age consumers know that businesses are influential and have the power to help to change and shape the world around us, and with 90 percent of the public wanting to hear businesses speak up about big social issues, it’s arguably time for companies to reassess their stance on this matter. Listen to find out what we mean by purpose and why should you care. More resources Building on your P...

Want to generate a buzz around your product, increase sales and get your brand in-front of the right journalists and influencers? Listen to our guide and understand everything you need to know about launching your new product successfully. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will ha...

Have you found yourself asking, how do I know if I should get an agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business. Listen for insights and tips to help you pick the right partner for your next project. More resources Building on your PR strategy doesn’t need to be complicated or cost...

Trade and consumer shows continue to be great places to build a buzz and impress decision-makers. But if attending a show makes sense for your business, you need to make sure you approach it with a solid trade show strategy. Listen for tips about and how to maximise your attendance. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and del...

Influencer marketing is the process of using external content creators, or influencers, to advocate and engage with your brand's message. We discuss the difference between macro and micro influencers, how it can help your brand, and how you can get started. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan...

What is owned media? Find out why it is important to make sure that you use these channels, where to start and different ways to get the conversation going. Plus find out how to generate engagement when there is nothing new to say, wrapped up with some useful dos and don’ts.  More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and...

Copywriting is one of the most vital elements of any and all forms of marketing and advertising. Tune in for top tips for creating the ultimate copy, plus we’re going to give you a simple breakdown on a formula that you can apply across the board. Remember everything about PR and communications comes down to good storytelling.  More resources Building on your PR strategy doesn’t need to be co...

Find out why entering industry awards can help to promote your brand credibility, leverage opportunities and celebrate your colleagues for their hard work. Learn how to structure and write your entry so you can create killer content that will wow the judges. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan...

A crisis left unmanaged could destroy your reputation. In this podcast, find out about crisis management, and more specifically, how to plan now to help protect your reputation when problems arise, with examples, expert advice and crisis tools. More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it wi...

Media relations, at its core, is about storytelling. In this episode you will learn how to build a media relations strategy, how to build your network, work with and respond to the media, to drive positive coverage for your brand.  More resources Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have...

We're looking at why every successful company needs to have an internal communications strategy in place. We're going to look at what's an internal communication strategy is, why it arguably it's even more important than your external communications, some of the pitfalls of not having one in place, and then of course, some top tips for you that you can take away and create your own internal commun...

We discuss the importance of measuring PR and comms, demonstrating the impact it has on your business and overarching objectives. We will walk you through AMEC's integrated evaluation framework and how to apply it, including how vital it is to straighten out your inputs, activities, outputs, outtakes, outcomes, and impacts in order to purposefully measure PR and comms. More resources Building on y...

What is a comms strategy, and how do you define the difference between a strategy and tactics? Find out in this episode, and learn how to analyse research, pull-out key insights and apply these to your communications strategy. We also talk top tips on getting creative with your campaigns once your strategy is decided, with ideas and tactics you can use. More resources Building on your PR strategy...

Starting from the basics, we help to answer the age-old question, what is PR? Picking apart what falls under the umbrella of communications, the difference between advertising and PR, and what do we mean by ‘earned media’? So, grab a beverage and join us, and don’t forget to hit subscribe so you don’t miss the latest episodes. More resources Building on your PR strategy doesn’t need to be complica...