Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals
REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists
Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, business consultant, former college instructor and your personal ”Professor of Revenue Readiness” — each w...
Author
Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals
Category
Podcast website
Latest episode
Mar 9, 2026
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Episodes
55. Busy Season? How to Hire Affordable Help 🙌🏽 01.09.2025 14:47
Feeling stretched thin this busy season? You don’t have to do it all alone. In this episode, we’ll talk about how to hire support in a way that feels clear, doable, and affordable. You’ll learn: How to decide exactly what kind of help you need Creative options for paying or trading beyond just cash Why clarity is kind — and how a simple job description makes hiring smoother The importance of plann...
54. How to Set Boundaries and Find More Time 💪🏽 26.08.2025 17:29
When you identify a struggle in work or life, creating healthy boundaries can be a powerful way to reduce stress, reclaim time, and regain a sense of control. Boundary setting also helps you to step into your best, most creative self! Here’s a step-by-step practical approach to creating those boundaries and improving your well-being. Use the C.L.E.A.R. Boundary Planning Method! This is a 5-step...
53. 3 Quick Ways to Increase Your Online Visibility ✔️ 18.08.2025 19:17
One of the biggest challenges that I’ve heard come up through hours and hours of coaching sessions with creatives, is that of getting found online for what you do or make. Simply getting found and increasing visibility online... which isn’t so easy these days with all of the noise, options, and algorithm changes. But there are a few things you can do to increase your online visibility through you...
52. This #1 Sales Skill Can Earn You MORE This Fall 🍁 11.08.2025 19:00
Hey, Creative Boss! Something big is coming up for your customers—and it’s time to get you ready. We’re moving out of the slow, stretchy days of summer and heading straight into a season of momentum. The weather’s shifting, routines are changing, and your audience is shifting right along with it. Your buyers? They’re getting back into routines. They’re starting to plan. Some are even thinking abou...
51. Are My Revenue Goals Even Possible? 🤔 04.08.2025 13:39
Are my revenue goals even possible? 🤔 This question requires more than just a yes or no response. If I were to answer this for you, I’d be tempted to say, “Absolutely yes your revenue goals are possible” because the optimist in me believes with strategy, planning, faith in your vision and follow through, just about anything is possible... But the strategic thinker in me would want to know more. T...
50. Career Advice from an Art Veteran ✏️🗒️ Summer School Interview with Artist Eric McRay ✏️🗒️ 28.07.2025 25:57
✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Today’s guest is Eric...
49. Finding Resilience and Community as a Self-Employed Artist ✏️🗒️ Summer School Interview with Painter Pete Sack ✏️🗒️ 21.07.2025 18:16
Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Pull up your easel and prep...
48. Stop Pricing Small. Start Pricing Like a Pro. ✏️🗒️Summer School Interview with Designer Kenzi Green ✏️🗒️ 14.07.2025 20:24
✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Today’s guest is Kenzi...
47. Artist Marketing 101: How to Get Your Name Out There In Your Community ✏️🗒️Summer School Interview with CEO Jenn McEwen ✏️🗒️ 07.07.2025 23:24
✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Sharpen your pencil an...
46. 3 Ways to Use AI as Your Creative Assistant 🤖 30.06.2025 14:41
Chasing down material costs... Trying to build a timeline you can share with clients... Staring at a blank page when it’s time to write about your work... Spending hours pulling reference images or mockups just to get your ideas across. As a self-employed artist or creative business owner, these kinds of tasks can eat up your energy before you even start creating. That’s where AI comes in—not as a...
44. Guidance for Your Q2 Review: No Numbers This Time! 🕊️ 24.06.2025 15:57
Hey, Creative Boss! It's Quarterly Review time. A touchpoint in your business, four times per year, in which you assess and evaluate what matters most to you. It's a healthy practice to have these specific touch points to see how far you are with your goals for the year. I'll give you questions and prompts to help guide your Quarterly Business Review. However, this time, we're doing things differe...
43. What’s the True Cost of Your Work? Pricing Formula for Artists 💲 17.06.2025 20:10
When you think about pricing your work, your workshops, your services, and your final collections ... do you just want to throw up? There is so much emotional influence associated with landing on that final number. And that's before even asking someone to pay it... I get it. I’ve been there personally and I see it when I work with artists to define or refine the price points. Coming up with your...
42. How to Plan for Time Off: Tips From Artist Christy King 🏖️ 09.06.2025 21:44
When was the last time you took a vacation? Do you have one coming up? Or do you have another type of leave of absence coming up (planned or otherwise) that will definitely interrupt your work? Tune in for a few tips to help you prepare yourself, your inventory, and your customers for any pause in work that might affect your business and availability. This episode includes tips from artist, Chris...
41. S.P.A.R.K. Joy in Your Work Again! ✨ 03.06.2025 12:32
Feel like you're hitting low point? Are things dull, tired, or totally uninspired? Do you find yourself in a rut lately? Feel like you’re just going through the motions? If being self-employed—turning your creativity into your livelihood—is starting to wear on you and take it's toll... If suddenly you find that the joy is getting buried under the hustle and you just want the freedom to play again...
40. From Pop-Ups to Passive Income: Hallie Kohn’s Artist Journey 🎨 27.05.2025 21:18
Today, I’m taking you into a conversation with one of my current clients, Wisconsin-based oil painter, Hallie Kohn. Hallie became my art business coaching client a few weeks after I became her newest collector. Right away, we worked through a visioning exercise that set her up for her own Revenue Ready Plan. Ready to work together to create your own Revenue Ready Plan? 🎨 CLICK HERE TO SCHEDULE Y...
39. Your Art Event, Fully Supported—Even on a Budget 20.05.2025 19:47
You know those moments when you’ve poured everything into your work — your time, your energy, your heart — and then it hits you: you might be doing too much, stretching yourself too thin, trying to carry every part of this business on your own... Or those long days where you’ve packed up your car, hauled your work, your displays, your tent, and that same folding stool to your booth — and by the ti...
38. CALL TO ARTISTS: Request for Topics 12.05.2025 3:41
Click HERE to Respond to the Request for Topics We've covered a lot of ground in the last 9 months, friend. For artists in business, you'll find the REVENUE READY CREATIVE has you covered for things like: How to get started with quarterly sales tracking Ways to earn consistent sales through passive income Goal mapping, strategic planning, and time management Using AI for productivity How to turn...
37. How to Navigate Imposter Syndrome for Good! 05.05.2025 18:49
Let's talk about something that hits close to home for a lot of us—especially those who are self employed in creative fields. If you’ve ever found yourself doubting your talents and abilities, feeling like a fraud in your own success, or wondering when people will “find out” you're not as together as they think—you’re not alone. This episode is intended to help you own exactly where you are in yo...
36. Distracted Much? Use THIS to Stay Focused as a Creative in Business 28.04.2025 16:34
Let’s face it—distractions are everywhere. From social media scrolls to seasonal mood shifts, staying focused as a creative can feel like chasing light through a fog. But what if the secret isn’t eliminating distractions, but learning to work with them? In this episode, we’re talking about the systems and rhythms that support your creative business—those repeatable processes that let you pause and...
35. How to Get Organized in Your Art Business! Tips From Professional Organizer Tracy Hoth 22.04.2025 18:06
Each week, I’m thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears! Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized." You can find that here: Episode 5, “Get Organized in Your Business with this Sales Tracking Process for Creatives.” While I...
34. Artists: Here’s a Pre-Show Checklist Plan for Your Next Event! 14.04.2025 20:47
Congrats! 🎉 You’ve got a show, market, festival, studio tour or workshop coming up. It’s either scheduled with a real date to work towards, or it’s something you’ve imagined, but it’s only a matter of time. Your event is on the horizon. Let’s get you ready, my friend. No need to start from scratch. I’ve got a lightweight plan to share with you that can be used for your first show or your fortieth...
33. Inspiration for Your Q1 Review: Peek Into a Profit Planning Session With an Artist Couple 07.04.2025 15:15
In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter. It’s a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary. But it’s also a great time to look ahead as you prepare for what will be happening in your creative business over the n...
32. Not Quite Ready for Professional Photography to Enhance Your Online Art Business? This Interview with Photographer Amy Paulson Will Help! 31.03.2025 25:31
You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself? In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work. Photography is SUCH a powerful element of your online art business. Why wouldn't you want to invest there? Well,...
31. The Top Mistakes Artists Make in Their Online Business and Website 24.03.2025 18:06
Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle? Let's talk about the top mistakes artists make in their online business, and particularly in their website. And guess what… I’ve made quite a few mistakes myself! I’m hear to spill the beans… Share the deets… I'll tell you where I messed up and what I forgot to account for, confessional-sty...
30. How to Make It Easy to Get Art Sales From Your Website 🍀 17.03.2025 17:55
What happens after someone clicks the call-to-action button on your art website or your workshop sales page? Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? Let’s take a look at that today as we march forward with all things sales pages for artists this month. Today, I’ll teach you how to be super tactical with your sales p...
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