Revenue Rascals | Sales Strategies for Business Growth

Host, Michelle, sits down with Chad Jardine, the founder of CMO Zen. Together, they discuss the world of fractional leadership and why more companies are turning to part-time executives for increased efficiency in their businesses. Their conversation highlights how quick strategic support can help early-stage companies grow out of fragile phases faster than traditional hiring models.  Michelle and...

In this episode, Michelle Terpstra breaks down a major shift happening in sales. She explains why the old promises of efficiency no longer resonate, and why proof, not speed, earns trust. Using behavioral psychology, revenue strategy, and real-world examples, Michelle offers a practical roadmap for sellers who want to stand out and give their buyers more certainty. Michelle shows how to transform...

From college startup to 8,000 paying customers, Josh Haynam has built one of the most enduring SaaS success stories in digital marketing. In this episode of Revenue Rascals, host Michelle Terpstra unpacks how Josh turned curiosity, psychology, and customer obsession into Interact: the quiz platform fueling over 100 million leads worldwide. Josh shares how he built Interact from scratch, scaled it...

If your sales feel like a rollercoaster, this episode is for you. Michelle Terpstra talks about how local businesses can create predictable, reliable income by building recurring revenue models that make sense for them. Instead of riding the business rollercoaster, with sales going up and down, Michelle gives a framework for you to build a steady, recurring revenue stream. Michelle introduces her...

In this episode of Revenue Rascals, host Michelle Terpstra talks with Aaron McReynolds, co-founder of Alysio, about resilience, ingenuity, and building an entirely new category: revenue security. Aaron recounts the unexpected road from being paralyzed at age four, to hustling his way into Goldman Sachs with an advertising degree, to leading enterprise sales, and now pioneering an AI-powered platfo...

When your business calendar feels like chaos and meetings seem to drain your energy, it’s time for a reset. In this episode, host Michelle shares her secrets behind The RAV Engine: her proven three-gear system for running high-performing teams with rhythm, accountability, and visibility. Built out of necessity, not theory, this framework simplifies execution so leaders can focus on outcomes that a...

Host Michelle Terpstra sits down with Vanessa Quigley, co-founder of Chatbooks, to uncover the heart and hustle behind one of the most beloved family-focused brands of the last decade. Vanessa shares the remarkable journey of turning a simple idea into a global company that helps families hold on to what matters most: their stories. This conversation is full of energy, optimism, and real-world les...

Join Michelle Terpstra as she takes on one of the biggest threats to sustainable growth in your company—customer churn. It’s not just lost deals or missed renewals, it’s the silent fade of customer engagement that drains momentum from even the best businesses. Michelle reveals how to plug that slow drain with AI-powered systems, predictive dashboards, and a proactive approach to customer success t...

Host Michelle Terpstra sits down with Kaitlyn Talamante, CEO of LadyBoss, to unpack what it really takes to buy, rebuild, and scale a brand you believe in. Kaitlyn went from customer to CEO, acquiring LadyBoss from Russell Brunson and reviving a powerhouse women’s wellness brand that had once closed its doors. This conversation dives into the unfiltered reality of business ownership, imposter synd...

Host Michelle Terpstra tackles one of today’s most misunderstood leadership challenges: how to hire, train, and retain Gen Z sales talent. Forget the stereotypes of entitlement or laziness—Michelle makes it clear that Gen Z isn’t “the problem,” outdated leadership is. With her signature blend of humor, insight, and execution, Michelle shows how leaders can evolve beyond “sink or swim” culture and...

Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him...

The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout....

Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you alrea...

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.  Michelle Terpstra's Privacy Policy