Revenue Makers

Slicing through the B2B sales noise requires more than tenacity; it demands strategic precision. In the high-stakes world of revenue generation, knowing your buyer's journey isn't just important—it's crucial. Enter Kerry Cunningham, renowned former Forrester and SiriusDecisions analyst and Head of Research at 6sense, as he joins Saima Rashid and Adam Kaiser to drop some truth bombs revealed in 6se...

In this episode of 6sense, Molly Bruckman, Head of Growth at Mutiny, takes us on an exhilarating journey through their groundbreaking campaign, "Surv-ai-vor". Discover how she orchestrated one of the most unconventional revenue-generating strategies of the year, leveraging the power of AI and gamification to achieve remarkable results. Tune in as Molly shares the secrets behind the success of "Sur...

AI is not the future of revenue generation; it's the NOW. Nicole Leffer, an esteemed AI consultant, dispels the myth that AI is a job thief and asserts that avoiding AI tools now could be detrimental to your job later. In this powerful episode of Revenue Makers, Nicole, alongside hosts Saima Rashid and Adam Kaiser, unveils the transformative power of AI in enhancing efficiency and elevating conten...

It’s taking more resources to earn the same number of returns, whether it’s revenue or prospects. Latané Conant, Chief Revenue Officer at 6sense, coined a term for it: B2B inflation. It’s why it’s imperative for business leaders to understand how they can best allocate their precious resources to achieve healthy growth. On this episode of Revenue Makers, Latané shares her thoughts on navigating B2...

OK, so a new tactic for your revenue teams is introduced. It makes total sense. It’s going to make their lives easier (and their bonuses bigger)...why the heck aren’t they adopting it? Casey Carey knows the answer. On this episode of Revenue Makers, Casey Carey, Chief Marketing Officer at Quantive, shares stories of how the strategic approach to marketing and generating revenue has helped his comp...

HOT TAKE: Revenue generation does not rest solely on the shoulders of sales and marketing teams. Every member of an organization has a vital role in the revenue equation, and a well-executed plan is the key to sustainable success. In this episode, Kristi Faltorusso, Chief Customer Officer at Client Success, shares the strategies and mindsets she uses in her organization to cultivate a one-revenue...