Force Management

Revenue Builders

Business EN ↓ 390 episodes

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This...

Be sure to visit the podcast's website and support the creator: www.forcemanagement.com

Author

Force Management

Category

Business

Podcast website

www.forcemanagement.com

Latest episode

Oct 29, 2026

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Episodes

Product, Go-to-Market and Customer Alignment with Sahir Azam 16.06.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to Sahir Azam, Chief Product Officer of MongoDB. Sahir shares his insight gained working in the intersection of product and go-to-market teams. Sahir also touches on creating synergy between pre-sales and sales teams, and the need to balance innovation and solving actual customer problems.  Additional Resources: Con...

Hiring In The Post-COVID-19 Era with Hollie Castro 09.06.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to Hollie Castro. The Chief Human Resources Officer & SVP, ESG for Yeti, talks about how the company overcame the incredible challenges that they faced during the height of the COVID-19 pandemic. Hollie shares her perspective on how workforce needs have changed post-COVID, as well as how the increasing need to attra...

You Learn More From Your Failures Than Your Wins with John Hanlon 02.06.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to John Hanlon, an experienced sales leader on all things leadership, from being coachable, to taking on a new VP of sales role. Hanlon talks about key learnings you can gain from past failures and the top traits that all good leaders possess. Digging deeper, Hanlon shares one key thing that good leaders can’t have,...

All You Need To Know About Good Leadership with Jeremy Duggan 26.05.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to Jeremy Duggan, a veteran sales leader who helped build AppDynamics into a juggernaut before it was acquired by Cisco for $3.7 billion. From recruitment and retention all the way to creating revenue, Jeremy knows how to lead and provides a proven formula for success that includes caring about your people and using...

Delivering What Matters Leadership Lessons with Kevin Warren 19.05.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to the Executive Vice President and Chief Marketing Officer at UPS, Kevin Warren. Kevin takes us through his journey in business, starting from his time as a salesperson in Xerox to where he is now at UPS. Kevin talks about constant improvement and ensuring that you are learning new things to keep up with dynamic ma...

Make Your Customer The Hero with Maury Rogow 12.05.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to author, entrepreneur, public speaker, and sales leader Maury Rogow. Maury talks about using powerful storytelling techniques in the context of sales, and how marketing and sales teams should be working together seamlessly to attract and convert customers.  Maury also takes us into the story of how he got into Hol...

Hiring Great Sales Talent 05.05.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk through their experiences with recruiting talent, and why many companies often stumble in this fundamental step. Your employees are the lifeblood of your business, and to be successful, you need to hire the right people. In this era of mass resignations and global hiring, business leaders and interviewers need to ho...

Hiring To Ensure Success with Chad Peets 28.04.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to veteran recruiter, Chad Peets. As a Managing Director of Sutter Hill Ventures, Chad is responsible for  building the go-to-market teams globally for their portfolio companies.  Chad talks about his process for recruiting, particularly for the CEO and CRO roles. Having been in the recruitment industry for more tha...

Football, Sales, and Everything In Between with JD Brookhart 21.04.2022

On this episode of the Revenue Builders podcast, John McMahon and John Kaplan talk to veteran football coach JD Brookhart. JD has led an interesting life, working as a coach for the Denver Broncos and several college football teams. He coached the Akron Zips to their first MAC Championship Title in 2005 and brought the team to their first collegiate bowl as a Division One program.  Beyond his life...

Moving Forward: A Veteran's Story with Anthony Anderson 14.04.2022

Few can understand what happens in a war unless you’ve been in the middle of one. Often the lessons that come after the homecoming are some of the toughest to learn. The moral injuries that our veterans face often go unnoticed and untreated. That’s what sparked Sgt. Anthony Anderson’s walk from Wisconsin to California featured in the Almost Sunrise Documentary.  In this episode of the Revenue Buil...

When There’s No Wind, You Better Row with Meagen Eisenberg 07.04.2022

HIGHLIGHTS How a business travel company survived COVID-19 lockdowns  Achieving growth and pivoting in a time of crisis  Using content to drive brand recognition and revenue on a budget Discussions about Product-Led Growth Always try to find out how and why your customers are buying Biggest challenges over the last two years for a CMO We need to create second-line leaders  Look for problem solvers...

Weathering Recruitment Challenges with Mike McSally 31.03.2022

In this episode of the Revenue Builders podcast, Kaplan and McMahon talk to Mike McSally, a recognized and accomplished business leader with deep expertise in aligning people, operations and technology. Mike, who spent more than 30 years with Allegis Group, talks about the current state of recruitment and the situations that are causing the problems hounding the industry. Mike also shares practica...

Tactical Advice For Scaling Sales Organizations with Andy Byron 24.03.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to established sales leader and current President of Lacework, Andy Byron. Andy gives actionable advice for scaling sales organizations, especially in defining your ideal customer profile.  HIGHLIGHTS The prerequisites of scaling a sales organization How to define your ideal customer profile Are geographic territori...

Healthy Growth And Taking Risks with Hope Cochran 17.03.2022

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to Managing Director of Madrona Venture Group Hope Cochran. Hope serves on the board of three public companies, Hasbro, Inc, MongoDB and NewRelic. She is the former CFO of King Digital, the developer behind the phenomenal game Candy Crush. She is also the co-chair of OnBoarding Women, an organization that supports t...

Get to Know Your Hosts 15.02.2022

We kick off the inaugural episode of the Revenue Builders podcast with a short conversation featuring our hosts John McMahon and John Kaplan. Both have been there, done that when it comes to sales leadership. John Kaplan is the President and Managing Partner of Force Management and John McMahon is a five-time CRO and the author of the bestselling book The Qualified Sales Leader.  QUOTES John MacMa...

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