RetainFM – Build your Digital Agency on Recurring Revenue

In this episode, we meet agency owner and all-round nice guy, Kyle Van Deusen of OGAL Web Design. Kyle and I discuss the benefits of networking in person and talk about some of the tips, practical advice and headaches that we wish we'd been told before we went to our first meeting.  Main talking points include: The goal of going to a networking meeting isn't to win business.  The goal of...

Following attending the Youpreneur Summit 2018  I briefly consider how I'm feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business.  FULL DISCLAIMER – this episode has more questions than answers!    Connect With Pete: Twitter: @petejever...

This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency?   Main talking points include: #1. The structure of our proposals The Cover The Covering Letter The Snapshot The Business Needs The Solution The Specification The Process The Pricing The Additional Services The Agreement The Terms #2 - The del...

Main talking points include: A damage assessment  The marketing doesn't fit the product  The process is broken  Bad copywriting / difficult conversion process Follow a product launch process Develop some high-level teaching content to generate trust with your list (the pre-pre-launch) Different types of launches: Email Launch Webinar Launch Video Launch Roll out the product Peo...

In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business.   Main talking points include: Why user experience is so essen...

We're at episode 20 – it's here!  In this episode I look at the lessons I've learnt from podcasting regularly over the past 6 months, and the effect the podcast has had upon my business.    Main talking points include: Why I started - creating content regularly - and blogging didn't work  Podcasting is FUN!  Consistency is HARD I meet great people - guests and listene...

This episode features serial entrepreneur, author, podcaster and general "good gal" Alexia Leachman . Alexia and I go on a journey through Alexia's own career, and then end up in a personal branding / business masterclass.  As an experienced marketeer, Alexia got to the point like a lot of us that she just wanted to do something for herself – she talks about how she initially became a brandin...

This episode features agency and SAAS owner Jeffery Patch from MaintainPress . Jeffery and I talk about the importance of Wordpress maintenance and the benefits of Wordpress maintenance plans, and then we deep dive into the project management workflow that Jeffery uses across both of his businesses. We also heavily discuss the use of the project management tool ClickUp as we both use it in our age...

This week's podcast features copywriter, entrepreneur and all round nice guy - Todd E Jones. Todd run's copywriting agency Copyflight  and the Uncommoners Facebook Group . He is also an author at MainWP and ConwayScene – a local project he's working on in his home town. Todd and I discuss his current business and the means to which he arrived at this point in his career. We talk about the pro...

"A picture tells a thousand words... so why not choose what those words are?" – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the outset.  Laura also discusses her own journey into headshot pho...

Following on from last week's episode considering working with an agency , this time I spoke to Rob White – group marketing manager of Superior Spas – abut why he chose our agency to be his agency of choice. Rob covers his process and the things he considered from an outsider's perspective both for and against a group of agencies to settle on working with us.   Connect With Rob Websites: trid...

Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone? Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in, and the key four principles for working with an agency that help both sides develop a lasting rela...

One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?” Following on from  episode 005 , today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research and keyword map, this episode covers our process that we use time and time again t...

Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites.  In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and engage customers throughout the entire sales funnel. We also spe...

Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur… In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business. Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in the USA before venturing on her own. &nb...

Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy. Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.     Mentions: Brené Brown – Ted Talk   Connect With...

In this episode we speak to Clare Josa - Author, Speaker and Mentor - regarding the challenges entrepreneurs and professionals face when they consider going it alone. Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success. Clare has prepared a set of resources that accompany this episode - they can be found h...

In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation.   Mentions: Lee Jackson – GDPR for Websites ICO - Guide to the General Data Protection Regulation   Connect With Pete: Twitter: @pete...

Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family. Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent changes in social paid advertising.   Connect With Robbie: LinkedIn:   Robbie Handley Web...

The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority. This episode moves to consider the place of the personal brand, and the fact that “the only differentiating factor is YOU!”   Me...

Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?” In this podcast I outline the factors we look at in our process, including the basis for our process from Brian Dean’s  Anatomy of a perfectly optimised page   Mention...

Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from.    Connect With Piers Twitter: @pierslane Email:  pierslane@gmail.com Facebook:  Real Men: The Fl...

In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the  Agency Trailblazer Community , and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business.   Connect With Lee Podcast:  Agency Trailblazer Podcast Twitter: @wpinnov...

Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career development.   Connect with Rob: Digital All Rounder https://itunes.apple.co...

Many marketing professionals feel that they have side-lined themselves by working in a single niche for a period of time. Rob talks about how he has moved niches but carried his experience of marketing with him, and speaks of the strengths of working together whether that’s with an agency, freelancer or other marketers. Collaboration however, especially with an agency, needs to be a managed proces...