Retail Media Breakfast Club

This episode is inspired by Kiri Masters’ Forbes article, " Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse? " published on January 13, 2025. Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertise...

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem. Link to "Rufus - The Blueprint" report: htt...

Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to modern retailer. Discover how J.Crew's early data-driven approach to customer insights mirrors today's digital strategies. Learn why resistance to e-commerce and the fast-fashion disruption from H&M and Zara created pivotal moments for the brand. A t...

Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising insights about gender representation and essential skills. From cross-functional leadership to data analytics prowess, discover the four key trends shaping successful retail media careers. Plus, learn inspiring details about leaders like Cara...

Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty. Unpack the real story behind MER (Marketing Efficiency Ratio), explore the pursuit of cross-channel customer lifetime value, and discover how brands are measuring purchase intent, search volume frequency and more. Also get fresh perspectives on...

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns. Please find the article from Jordan...

We discuss Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, and we examine how sponsored placements could reshape retail media. Get actionable insights on preparing your brand strategy for conversational commerce. CHAPTERS: (00:00:00) Teaser (00:00:15)...

Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail Media Breakfast Club—a fresh take on retail media insights designed just for you. Join me, Kiri Masters, as I bring you 10-minute episodes every weekday at 6:00 AM Eastern, packed with focused content and sharp editorial takes. Whether you’re sipping yo...