National Retail Federation
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
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Author
National Retail Federation
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Podcast website
Latest episode
Oct 20, 2026
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Episodes
#94 Last-minute holiday shopping 19.12.2018 5:59
A lot of consumers spread out holiday shopping over the last two months of the year, but “people still have a lot of shopping left to do,” says NRF Director of Industry and Consumer Insights Katherine Cullen. She joins the third installment of the podcast’s holiday mini-series to discuss who’s still shopping and what retailers can expect during the last weekend before Christmas, including Super Sa...
#93 Retail predictions for 2019: What’s in and what’s out 17.12.2018 23:15
From experiments in retail experiences to robotics in fast casual restaurants, NRF’s Director of Industry and Consumer Insights Katherine Cullen and Susan Reda, editor of STORES Magazine, discuss the trends that are likely to shape the retail landscape in 2019. Learn more at retailgetsreal.com .
#92 ‘Tis the giving season 12.12.2018 5:45
NRF’s Director of Industry and Consumer Insights Katherine Cullen discusses what NRF’s holiday consumer survey revealed about how people are giving back to the community during the holidays. Learn more at retailgetsreal.com .
#91 How Neiman Marcus innovates to adapt 10.12.2018 21:16
Neiman Marcus has learned a thing or two over its 109-year history — and one thing is for sure: The company must anticipate future customer needs if they want to stay on the cutting edge of retail. Scott Emmons, head of the innovation lab, discusses how Neiman Marcus does it while staying true to its origins. Learn more at retailgetsreal.com .
#90 Gifting trends for the holidays 05.12.2018 6:48
NRF’s Director of Industry and Consumer Insights Katherine Cullen is back to tell us more about one particularly interesting bit of data from the Thanksgiving weekend shopping survey: gifting trends! Learn more at retailgetsreal.com .
#89 Holiday Special: Thanksgiving weekend and beyond 03.12.2018 20:48
NRF’s Director of Industry and Consumer Insights Katherine Cullen walks us through the biggest surprises from Thanksgiving through Cyber Monday, how consumer behaviors are changing this holiday season and the role of social media. Learn more at retailgetsreal.com .
#88 Zenni Optical’s vision for change 26.11.2018 23:04
Zenni Optical isn’t replacing the demand for glasses — it’s creating new demand by changing the business model for prescription eyewear. Zenni’s Chief Product Officer, Bai Gan, talks about the company’s mission, how it’s able to sell a pair of glasses for $7 and the retail approach that fosters rapid business growth. Learn more at retailgetsreal.com .
#87 Neighborhood Goods: The department store of the future 19.11.2018 22:04
Retail is one of the most dynamic industries in the world and retailers are driving innovation. On this episode, Matt Alexander, co-founder of Neighborhood Goods, discusses how the Plano, Texas, startup is rethinking the traditional department store experience. Learn more at retailgetsreal.com .
#86 Blockchain: Building a chain of trust 12.11.2018 28:08
We are in the early days of blockchain and not everyone yet understands the full scale and scope of its impact. Scott Likens, new services and emerging tech leader at PwC, helps us get past the buzzword and learn the current and future impact of blockchain on the retail industry. Learn more at retailgetsreal.com .
#85 Tariffs: What retailers need to know 05.11.2018 19:59
Everyone in the United States — and everyone who trades with the U.S. — is likely to experience the impact of the administration’s newly implemented and proposed tariffs. Small business owners and manufacturers can already feel the effects, and it’s only a matter of time before the increasing costs trickle down to consumers, employees and communities. NRF's Vice President of Supply Chain and Custo...
#84 How CVS is redefining convenience 29.10.2018 28:17
CVS Pharmacy is a purpose-driven company dedicated to helping people on their path to better health. But that path is rapidly changing, and CVS has to change with it. President of CVS Pharmacy Kevin Hourican discusses how CVS is adapting in the face of a changing industry and, even more importantly, changing customer behaviors. Learn more at retailgetsreal.com .
#83 How Spa Destinations built a thriving small business on Amazon 22.10.2018 17:51
As retail continues to evolve, online marketplaces are booming. Millions of sellers have turned to Amazon Marketplace to grow their retail business. Theo Prodromitis is the owner of Florida-based small business Spa Destinations, and she's become an expert in using Amazon's platform to her advantage. Learn more at retailgetsreal.com .
#82 Digital meets physical in the retail experience of the future 15.10.2018 24:55
How can retailers bring the best of online thinking into the physical world? It’s a big question, but one retailers must tackle to give customers the experience, service and speed they will expect from retail in the future. Healey Cypher of ZIVELO is working to create the kind of tech that brings the advantages of digital into the store. Learn more at retailgetsreal.com .
#81 Sur La Table: From cooking class to loyal customer 08.10.2018 29:01
Sur La Table is one of the nation’s largest kitchenware retailers and a huge component of the business is its culinary school — over 80 stores have a cooking school in the store taught by resident chefs, and more than 600,000 students annually take advantage of them. CEO Billy May talks about how this strategy helps Sur La Table acquire customers and keep them coming back for more. Learn more at r...
#80 The Brass Owl: Rallying the local business community 01.10.2018 21:22
Nicole Panettieri is much more than a retailer – she’s an advocate for small business and her community. As the owner of The Brass Owl, a boutique in the Astoria, Queens neighborhood of New York City, Panettieri exemplifies what it means to be a community retailer that makes a real impact. Learn more at retailgetsreal.com .
#79 The evolution of retail with the host of MSNBC’s “Your Business” 27.09.2018 21:36
Retail is evolving — gone are the days when a company needed was a good product or service. Now they need to create an experience, a brand and a community. To learn about how the most successful entrepreneurs do this, we talk to JJ Ramberg, the host of MSNBC's “Your Business” and the Been There. Built That. podcast. Learn more at retailgetsreal.com .
#78 Creating the retail experience at PGA TOUR Superstore 24.09.2018 22:20
Shopping is no longer about visiting a store to pick up products. Consumers expect a visit to the store to be much more than browsing and checking out. Matt Corey, chief marketing officer for PGA TOUR Superstore joins this episode to discuss how the golf-focused sports store is using technology to design a stand-out experience both online and offline. Learn more at retailgetsreal.com .
#77 Retail trends that will gain traction in 2019 20.09.2018 22:03
The retail industry loves to talk trends, but SapientRazorfish’s Jason “Retailgeek” Goldberg says that many are overhyped. So what will stick? Joining us at Shop.org 2018 in Las Vegas, Goldberg chats about the retail tech trends that will gain momentum in the coming year and why a solution is in sight for the “mobile gap” problem. Learn more at retailgetsreal.com .
#76 For the Pin: Discovery and the Pinterest shopper 17.09.2018 22:31
For millions of people around the world, Pinterest is the first stop on their retail journey — it’s a place to discover, get inspired and personalize. For retailers, Pinterest is an opportunity to engage with customers earlier and more often, well before a transaction takes place. To learn more about how brands of all sizes are taking advantage of this social media platform, we sit down with Amy V...
#75 ThirdLove: Using data to create the perfect bra 10.09.2018 20:13
Shopping for bras is generally an unpleasant experience — so ThirdLove takes shoppers out of awkward dressing rooms and allows them to shop for underwear at home, using data to create a more personalized shopping experience and better products. Chief Creative Officer Ra’el Cohen shares how ThirdLove is disrupting the bra industry by “taking data and using it in a really personal way.” Learn more...
#74 How Brandless is reimagining modern consumption 04.09.2018 30:56
Brandless is “unapologetically a brand,” says co-founder and CEO Tina Sharkey, and it’s one specifically designed to appeal to millennials. On its online platform, Brandless carries everything from applesauce to knives for no more than $3, and all products are sustainably manufactured, organic and non-GMO. On this episode, learn how Brandless makes the business model work while also donating a mea...
#73 Generation Z is shaping the back-to-class shopping season 27.08.2018 17:34
Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Katherine Cullen, NRF’s director of retail and consumer insights, discusses trends from NRF’s annual survey of back-to-class shoppers and how this generation of consumers that grew up with the internet and smartphones is shaping retail. Learn more at www.ret...
#72 Intel’s innovation leader on the future of retail tech 20.08.2018 27:08
Intel is at the forefront of today’s retail revolution, driving the technology that incorporates the best of the physical and digital store. Stacey Shulman, chief innovation officer for the retail solutions division at Intel, discusses Intel’s role in retail and some macro technology trends that affect everyone in retail. Learn more at www.retailgetsreal.com .
#71 Boon Supply: Where fundraising meets retail 13.08.2018 25:50
Boon Supply is a vertically integrated product company that gives 50 percent of each purchase to various causes and schools. It’s a disruptive new idea in the world of fundraising that already supports over 500 causes and gives $12.5 million to schools annually, and CEO Lily Kanter has some big ideas for how it can leverage capitalism to do better in the world. Learn more at www.retailgetsreal.c...
#70 Lululemon athletica: The intersection of business and technology 06.08.2018 22:20
Julie Averill has been at lululemon athletica for just over a year and is still impressed by how innovative and entrepreneurial the 20-year-old company is. “It truly acts like the startup that it was,” she says. Averill talks about her role as chief technology officer — overseeing the tech that keeps the business running smoothly, from inventory and supply chain to store management and human resou...
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