Ryan Rogers & Isaac Brody

Retail and Social: Exploring The Connection

Business EN ↓ 34 episodes

Join us on The Retail & Social: Explaining the Connection Podcast as we exchange ideas and explore the intersection of selling CPG brands at retail and leveraging the power of social media. Born from a conversation between a former buyer at Target and the owner of a social media agency, we dive into captivating conversations and insights from subject matter experts representing different personas within the CPG industry.

Author

Ryan Rogers & Isaac Brody

Episodes

Season 2 Episode 2 with Brady Anderton from TruFru 20.02.2024 45:33

We went deep with Brady. Beyond TruFru which is a great story by itself we really leaned on him to give his insight on larger aspects of marketing. Like why enlist Snoop Dogg and then fire a CEO? What is Whalebone? And showing up for your consumer.

Season 2 Episode 1 with Ryan Forsythe from Pitted Labs 20.02.2024 47:45

Season 2 Premiere! In the first pod of season 2 we kick off with Ryan Forsythe from Pitted Labs. They help CPG brands with all things Amazon. We chatted a lot about Amazon but also picked Ryan's brain on a few other CPG topics

Episode 6: The finale with Erin Del Ponte from Swanson Health 28.11.2023 30:00

In our final episode we catch up with Erin Del Ponte from Swanson Health. Erin is the VP Marketing and shares her thoughts and processes around leveraging social media at a retail level

Episode 5: Interview with Ryan Blad VP Marketing Sun Warrior 28.11.2023 29:03

In episode 5 we meet Ryan Blad. He is the VP Marketing for Sun Warrior vitamins and supplements. We've heard from agencies and founders so far. Ryan helps gives some perspective on how internal teams at brands view and execute social media in tandem with retail

Episode 4: Melissa Buckley from Honeybee Garden 28.11.2023 32:53

In this episode we interview Melissa Buckley from Honeybee Garden. She provides her wisdom on retail and social and why her approach may differ from new founders.

Episode 3: Alison Cayne from Havens Kitchen 28.11.2023 38:15

Alison Cayne everyone! Ali joins us talk about her journey with social media and its importance to her brand. Also, we couldn't let her go without getting her perspective on a handful topics in the CPG industry.

Episode 2: The Buyer Angle 28.11.2023 46:10

In episode 2 we dig into Ryan's background as a buyer at Target and get his perspective on all things retail and social

Ep. 1 Marketing Agencies and Retail 28.11.2023 36:16

We deep dive with Isaac on how his agencies works with brands at retail

Retail & Social: Exploring the Connection (Trailer) 07.08.2023 1:14

Preview of our upcoming limited series on the intersection of social media, CPG brands and the retail space