Restaurant Rocket Fuel

Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots marketing in driving store sales. He also encourag...

Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytelling. Sean encourages restaurant...

Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition and retention marketing. He explains that acquiri...

Mike Norton, an expert in restaurant marketing, shares insights on the importance of data collection and utilization in the restaurant industry. He emphasizes the need for restaurants to have a cohesive system to collect customer data and highlights the value of tools like reviews and feedback solutions. Norton discusses the challenges faced by the industry in adopting technology and offers strate...

Sean Huntington, former owner of Sweet Cakes Cafe, shares the story behind the bakery and cafe and how it developed over time. The business gained recognition after being featured on TLC's Best Food Ever TV series. Sean discusses the impact of the TV appearance on their sales and the challenges they faced in sustaining that momentum. He emphasizes the importance of providing value to customer...

Summary Bennett Maxwell, founder of Dirty Dough, shares his journey of building a successful gourmet cookie franchise. He discusses the importance of mental health and mindset in finding joy and fulfillment in life. Bennett highlights the key strategies that have contributed to the rapid growth of Dirty Dough, including leveraging word-of-mouth marketing, building a strong brand, and focusing on l...

Andy Gartz, founder of Slab Pizza, shares the origin story of his successful pizzeria and the strategies he used to build a cult-like following. The key to Slab's success was focusing on high-quality pizza and letting the product speak for itself. They didn't rely on traditional marketing methods but instead relied on word-of-mouth and customer referrals. They created a customizable pizz...

Our first episode and its a good one! Shane Murphy our  host of Restaurant Rocket Fuel interviews Bruce Irving, founder of Smart Pizza Marketing, shares his expertise on marketing for SMB restaurants. He discusses his background in the pizza industry and how he started the Smart Pizza Marketing podcast.  Bruce highlights the challenges he faced in marketing his own pizzerias and the strategies tha...

Episode Overview: In this initial episode of the Restaurant Rocket Fuel podcast, host Shane Murphy, founder and CEO of Boostly, the leading SMS marketing provider for the restaurant industry, sets the stage for what listeners can expect from this valuable resource. Shane shares his vision for the podcast, which is to empower restaurant owners and operators by providing them access to the wisdom an...