Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

Where to listen?

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Episodes

3 Reasons You Shouldn't Use Paid Ads - Restaurant Marketing Secrets - Episode 294 06.06.2023

You tell me, should you? - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to...

The 80 To Get 20 Rule - Restaurant Marketing Secrets - Episode 293 05.06.2023

Will you do the 80%? - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to che...

Local Branding You MUST Have - Restaurant Marketing Secrets - Episode 292 04.06.2023

Become the show! - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check o...

Saturday Story Time With MP - Restaurant Marketing Secrets - Episode 291 03.06.2023

FYI here's an article that shows our old building, where Kona Ice is now. https://www.franchising.com/articles/how_kona_ice_managed_its_rapid_growth_with_technology.html - And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to che...

Thank You Ashley - Restaurant Marketing Secrets - Episode 290 03.06.2023

12 freaking years, wow!  Thank you Ashley, what you mean to me and the company, and all of the familes we support, is hard to put into words.

Create Excitement With This Post - Restaurant Marketing Secrets - Episode 289 02.06.2023

It ain't rocket science! Let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. P...

Finally, A Local Restaurant Facebook Ad - Restaurant Marketing Secrets - Episode 288 31.05.2023

Go to this link to see the ad https://mattplapp.live/ad Let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and...

Catering & Event Sales, Takes SALESMANSHIP - Restaurant Marketing Secrets - Episode 287 30.05.2023

We screwed up. We assumed the hard part was getting catering leads, it's the backend long term sales process that's missing. Let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to...

3rd Party Apps & Their "Sales Pitch" - Restaurant Marketing Secrets - Episode 286 29.05.2023

These apps are a great opportunity to attract new people and grab data, but what else do they want you to think?   Let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out h...

What's It Cost To Advertise & Market My Restaurant - Restaurant Marketing Secrets - Episode 285 28.05.2023

How much does a Facebook ad cost?  What should I be spending to reach my customers?  How much should by annual marketing budget be? All great questions, let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check...

Playing Poker With Sergio Garcia - Restaurant Marketing Secrets - Episode 284 27.05.2023

Sergio and I played poker all night, but how did my "business consulting" land me here? It's Saturday Story Time with MP. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you cou...

Let's Answer Google Restaurant Marketing Questions - Restaurant Marketing Secrets - Episode 283 27.05.2023

Google "how can I market my restaurant?" ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts...

Cleaning Party ? - Restaurant Marketing Secrets - Episode 282 25.05.2023

Paying attention, every day! ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be s...

Our Words Carry Weight - Restaurant Marketing Secrets - Episode 281 25.05.2023

No one ever said leading was easy. ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus...

Employee appreciation and WHY you can't find or retain employees - Restaurant Marketing Secrets - Episode 280 23.05.2023

People want to work, but it starts with YOU! ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that l...

Accurate Up To Date Recipe Costing Cards - Restaurant Marketing Secrets - Episode 279 22.05.2023

How can you sell something without knowing the COSTS? ... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a bra...

David Scott Peters Restaurant Training & What I Learned - Restaurant Marketing Secrets - Episode 278 21.05.2023

David Scott Peters "Restaurant Transformation Seminar" was amazing... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and bu...

Traveling With The Bengals, Saturday Story Time - Restaurant Marketing Secrets - Episode 277 21.05.2023

Chad Ochocinco taking my cell phone, Carson Palmer getting injured and a lady with a wild goal... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help mark...

Does Your Word Mean Something - Restaurant Marketing Secrets - Episode 276 19.05.2023

I hope so... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR...

What If Every Consumer Had A $5 Gift Card In Their Wallet - Restaurant Marketing Secrets - Episode 275 18.05.2023

But in 2023 it's a phone, not a wallet... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. P...

My Team Wowed Me Before 7am - Restaurant Marketing Secrets - Episode 274 17.05.2023

Monkey see, monkey do.  I hope you're reading, watcing and listening for their sake... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your...

Becoming The Show - Restaurant Marketing Secrets - Episode 273 16.05.2023

It's how you seperate yourself from the pack and it's FREE... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a...

Gradual Change Is Hard To See - Restaurant Marketing Secrets - Episode 272 15.05.2023

Sometimes you see it, sometimes you don't. Change can sneak up on you... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and...

Why You Probably Only Need Facebook, FOCUS - Restaurant Marketing Secrets - Episode 271 15.05.2023

Focus... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and...

Fun Story, Coffee OD - Restaurant Marketing Secrets - Episode 270 13.05.2023

Saturday story time... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/free   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to che...

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