Virtuous Software

Responsive Lab Podcast

Business EN ↓ 187 episodes

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.

Author

Virtuous Software

Category

Business

Podcast website

www.virtuous.org

Latest episode

Jun 29, 2026

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Episodes

EP 39: Scaling Relational Giving Through Giving Circles with Emily Rasmussen [Ask a Responsive Fundraiser] 24.07.2025

In this episode of Ask a Responsive Fundraiser, we’re joined by Emily Rasmussen, founder of Grapevine, the platform behind the growing Giving Circle movement.   Emily brings over 15 years of experience in nonprofit leadership, impact finance, and community organizing. She shares how responsive fundraisers can shift from transactional giving to relational belonging.   You’ll hear:   • What it actua...

EP 38: Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool 22.07.2025

In this data-packed episode of The Responsive Lab , Scott Holthaus and Carly Berna sit down with John Mark Vanderpool, co-founder of Social Impact Solutions, to talk all things Donor Lifetime Value (LTV).   John Mark brings a unique perspective — combining nonprofit experience, impact evaluation, and business acumen — to help leaders rethink their fundraising strategy. In the episode, you’ll explo...

EP 37: Leading Change with Empathy: The PAUSE Framework for Nonprofits with Heather Hiscox 15.07.2025

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Heather Hiscox, social impact strategist and author of No More Status Quo, to unpack how nonprofits can lead organizational change with empathy, inclusion, and clarity. Heather shares the story behind her innovative PAUSE Framework — a practical, five-step method to navigate uncertainty and build sustainab...

EP 36: From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin 01.07.2025

In this episode of The Responsive Lab, Carly and Scott sit down with Aidan Augustin, Co-founder and CRO at Feathr, to unpack how to turn your story into a strategy that actually drives donor action.   Nonprofits are facing real headwinds — from declining trust to loud public skepticism. But Aidan makes the case that now is the time for nonprofit leaders to get louder, not quieter. With humor, clar...

EP 35: The Mid-Level Multiplier Effect: How to Transform Your Major Gift Pipeline with Jeff Schreifels 24.06.2025

Mid-level donors are often overlooked. But in this episode of  The Responsive Lab , Jeff Schreifels joins co-hosts Carly Berna and Scott Holthaus to explain why that’s a costly mistake. As Principal at the Veritus Group and a recognized authority in major gifts, Jeff shares the pivotal role mid-level giving plays in a healthy donor pipeline. He breaks down the common roadblocks nonprofits unintent...

EP 34: How AI is Transforming Fundraising and Donor Relationships with Gabe Cooper and Nathan Chappell 17.06.2025

In this episode of The Responsive Lab , we’re exploring the intersection of artificial intelligence and human empathy with two visionary leaders at Virtuous: Gabe Cooper , CEO and Founder, and Nathan Chappell , Chief AI Officer.   They unpack the myths, ethics, and incredible potential of AI to help nonprofits grow generosity at scale , without sacrificing what makes fundraising meaningful. From a...

EP 33: Building Clean, Connected, and Donor-Centric CRMs with Christine Robertson [Ask a Responsive Fundraiser] 12.06.2025

On this episode of Ask a Responsive Fundraiser , Scott chats with Christine Robertson, Consulting Manager at NPact and expert in nonprofit CRM systems, to unpack the essential role that clean data, empowered teams, and thoughtful automation play in driving generosity.   Christine doesn’t just talk about data management; she shows how it can transform fundraising when done right.   Topics covered:...

EP 32: Inside the 2025 Benchmark Report with Carly Berna & Gabe Cooper 10.06.2025

What does it really take to grow generosity in 2025? In this episode of The Responsive Lab, co-host Scott Holthaus sits down with Carly Berna, Fundraiser in Residence at Virtuous, and Gabe Cooper, CEO of Virtuous, for an in-depth conversation about the newly released 2025 Virtuous Nonprofit Fundraising Benchmark Report. You’ll learn why these seven KPIs matter more than ever, what the data reveals...

EP 31: Breaking Through Donor Fatigue with Beth Fisher 03.06.2025

Fundraisers today are overwhelmed. Between short donor attention spans, economic uncertainty, and leadership pressure to meet ambitious goals, it’s easy to feel stuck or burnt out. That’s exactly why Beth Fisher, nonprofit consultant, strategist, and former Chief Advancement Officer, joined Scott and Carly to share a perspective that’s as empowering as it is practical. In the episode, Beth gets re...

EP 30: Avoiding the Hidden Risks in CRM Transitions with Glen Peck [Ask a Responsive Fundraiser] 29.05.2025

In this episode of Ask a Responsive Fundraiser, Scott talks with Glen Peck, SVP of Technology & Business Intelligence at the Lustgarten Foundation, about the often-overlooked elements that make or break a CRM transition. Glen brings deep insight into how large nonprofits can lead tech change with clarity, reduce disruption, and use reporting to make smarter decisions. He outlines how fundraisi...

EP 29: Turning Event Donors into Lifelong Supporters with Trevor Nelson [Ask a Responsive Fundraiser] 22.05.2025

Are your events helping you grow relationships or just revenue? In this episode of Ask a Responsive Fundraiser, Scott sat down with Trevor Nelson, Co-Founder of HGA Fundraising and host of the Hey Nonprofits podcast, to explore how nonprofit events can become a springboard for long-term donor engagement, not just a one-night success. Trevor is known for leading nonprofits to more profitable fundra...

EP 28: AI, Empathy, and the Human Side of Nonprofit Innovation with Tim Lockie 20.05.2025

In this episode of The Responsive Lab, Carly Berna and Scott Holthaus sit down with Tim Lockie, founder of The Human Stack and longtime nonprofit tech strategist, to dig into a bold truth: technology alone won’t save your nonprofit. Tim unpacks why so many digital transformation efforts fall flat, and what it takes to build a culture that embraces data, AI, and change without burning out your team...

EP 27: Turning Donor Data into Actionable Journeys with George Weiner [Ask a Responsive Fundraiser] 15.05.2025

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐝𝐨𝐧𝐨𝐫 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥 𝐝𝐨𝐧𝐨𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐨𝐬𝐭 𝐢𝐧 𝐚 𝐬𝐩𝐫𝐞𝐚𝐝𝐬𝐡𝐞𝐞𝐭 𝐬𝐩𝐢𝐫𝐚𝐥? In this episode of Ask a Responsive Fundraiser, Scott chats with George Weiner — founder of Whole Whale and creator of Cause Writer AI — about using analytics and AI to unlock more personal, effective donor experiences. George brings the perspective of a nonprofit technologist who’s be...

EP 26: Donor Retention, Board Engagement, and Campaign Readiness with Barbara O'Reilly [Ask a Responsive Fundraiser] 08.05.2025

Donor acquisition is up, but retention is still a struggle. And your board? Supportive in theory, but silent in practice. Sound familiar? In this episode of Ask a Responsive Fundraiser, Barbara O’Reilly, CFRE — founder of Windmill Hill Consulting and a 30-year fundraising veteran — helps us unpack two of the most persistent challenges nonprofits face today. You’ll learn: • Why first-time donors of...

EP 25: Building Donor Relationships Through Thoughtful Data Practices with Christine Robertson 06.05.2025

In this episode of The Responsive Lab, Carly Berna and Scott Holthaus chat with Christine Robertson, Consulting Manager at NPact, about what clean data really means for fundraisers—and why it matters more than you might think. Christine brings years of donor database expertise to a topic that too often gets overlooked or siloed. From CRM strategy to daily habits, she shares how data can be a tool...

EP 24: Rethinking Recurring Giving: Behavioral Science for Better Donor Retention with Griff Bohm [Ask a Responsive Fundraiser] 01.05.2025

In this episode, Scott sits down with Griff Bohm, co-founder and CRO of Momentum, for an "Ask a Responsive Fundraiser" with questions about how nonprofits can fuel generosity by creating personal, impactful donor experiences. Drawing on Griff’s expertise at the intersection of behavioral psychology, AI, and philanthropy, this episode gives some practical strategies to rethink recurring giving and...

EP 23: Building Sustainable Fundraising Growth Through Strategic Donor Relationships w/ Mike Esposito [Ask a Responsive Fundraiser] 30.04.2025

In this episode, we sit down with Mike Esposito, founder and lead fundraising strategist of Mike Esposito Fundraising, to explore practical strategies for small to mid-size nonprofits aiming to strengthen donor relationships and achieve sustainable fundraising growth. Drawing on his extensive experience, Mike shares insights on building effective fundraising systems, board engagement, and successf...

EP 22: The Formula for Fundraising Success with Diana Hoyt 22.04.2025

In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising. With over four decades in the nonprofit world, Diana shares her signature philosophy—”Know Your Numbers, Know Your Donors"—and how data and human connection can work together to boost donor engagement and retention. Diana offers practical tips for nonpro...

EP 21: Enhancing Nonprofit Efficiency with Collaborative Strategies w/ Miriam Dicks [Ask a Responsive Fundraiser] 17.04.2025

In this episode, we connect with Miriam Dicks, founder and CEO of 180 Management Group, to uncover strategies that help organizations streamline operations and enhance donor engagement. With over 20 years of experience, Miriam shares her expertise in transforming business processes in nonprofits and embracing change to foster long-term success. Topics we dive into: - How to identify and address th...

EP 20: Boosting Nonprofit Impact with Email and Donation Page Tips w/ Josh Burns [Ask a Responsive Fundraiser] 10.04.2025

In this special podcast episode, we introduce "Ask a Responsive Fundraiser," where we take your questions to fundraising experts so you can grow generosity. In this episode, we connect with Josh Burns, CEO of Spark Collective, to explore digital marketing strategies that equip nonprofits to grow generosity and enhance donor engagement. Josh taps into his 15 years of experience to answer pressing q...

Episode 19: Transforming Major Gifts Through the Collaborative Ask with Gail Perry 08.04.2025

In this episode of The Responsive Lab, hosts Scott Holthaus and Carly Berna sit down with fundraising expert Gail Perry, internationally recognized keynote speaker, consultant, and author of Fired-Up Fundraising. With over 30 years of experience coaching nonprofits to achieve extraordinary fundraising results, Gail shares her insights on building a thriving major gifts program. Also in this episod...

Episode 18: [SPECIAL EPISODE]: The Easiest Way to Grow as a Fundraiser This Year [Without Leaving Your Desk] 03.04.2025

What’s the easiest way to grow as a fundraiser this year—without leaving your desk? In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus unpack exactly that. Drawing from their own time in the fundraising trenches, they explore how nonprofit professionals can grow right where they are—by staying curious, leaning into community, and choosing growth even in the busy...

Episode 17 [SPECIAL EPISODE]: 5 Years Since COVID: How Fundraising’s Changed and What It Means for You 01.04.2025

In this special episode of The Responsive Lab, we conducted a webinar with experts from Allegiance Group Pursuant, Dunham and Company, RKD Group, and 5by5 Agency to explore how nonprofit fundraising has evolved in the five years since COVID-19. The pandemic accelerated the shift to digital-first engagement, forcing organizations to rethink donor relationships, embrace AI-driven fundraising, and ad...

Episode 16: How to Listen to and Understand Your Donors 25.03.2025

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Barlow, Customer Happiness Director at Beeline Marketing, to explore how nonprofits can break through digital noise and connect with the right audience. Chris shares insights on active listening, data-driven marketing, and how nonprofits can future-proof their fundraising strategies. Also in this episode, Chris shares: - Hi...

Episode 15: The Future of Fundraising Acquisition with Brad Davies 11.03.2025

In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies! This conversation unpacks what donor acquisition looks like in a digital-first world and how nonprofits can embrace digital media to fuel acquisition. Also in this conversation, they discuss: - Current trends Brad’s seeing in fundraising acquisition that fundraisers...

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