Respect The Process

Marcos Cline Márquez is Executive Producer of Altered. LA, a commercial production company that services the U.S. Latin Market. What is that market? If 80% of Latinos in the U.S. speak English, why make ads in Spanish? In any language, AlteredLA is a collection of great storytellers. You’ll love Marcos’ advice for new directors. For a […]

My guest Nick Franchot is a second-generation Key Grip and one smart filmmaker. His experience ensures the shoot runs smoothly. So just what does the Key Grip do? Don’t Grips just lift the heavy stuff? And why does everyone keep calling Nick “Soda Pop”? Nick anticipates the DP’s needs, collaborates with the Gaffer, and supports […]

Jim Elliott, Chief Creative Officer at Y&R NY, leads by being a hands-on creative. Never one to shy away from hard work, Jim once donned a boy scout uniform for a spot we did back in the day. Hear that story, what he learned from ad titan Jeff Goodby, and how respecting the process means […]

Blissfully married and immensely talented, the directing duo Jacob Slade represents the perfect union of creativity and love. Besides being the cutest couple I’ve ever met, Enno Jacobsen and Kristina Slade have started directing together. Well, it’s about time! The two been collaborating on each other’s individual assignments since the day they met. Do they […]

Innovators Bill Wright and James Dawson-Hollis are Co-Chief Creative Officers at Ogilvy West. They’ve won wheel-burrows full of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met. I chat with Bill in the editing room. He inspires us with his […]

Considered the Oscars© of Advertising, the Super Bowl allows our clients to strut their stuff, creatives to go big, and viewers to be entertained. For directors and agency folks, it’s a big deal. My sincere congrats to all that made it to the big game. Here are my thoughts on what we all enjoyed. Side […]

Comedy director Michael Addis is my hidden camera guru. He’s the go-to guy for successfully mining humor from an unsuspecting public.  I chatted with Michael the night before his shoot for a Superbowl spot. The thrill of the unknown, shooting without a net in New York City, is what he lives for. In this episode, […]

Chatting with Ted Haler of Aero Mock-Ups reveals many insights about respect. During prep, Ted offered nothing but solutions, so I knew he’d be a great guest.  We talked on the day before my Ogilvy shoot about world peace, movies versus commercials, and the ghost of Stan Laurel. Ted is a wise soul who reminds me humility is a huge part […]

My friend Jordan Levy is a great cinematographer, always in demand.  He’s been busy shooting comedy spots, high fashion, luxury cars and Comedy Central’s The Jeselnik Offensive.  He claims comedy is harder to shoot than fashion. Who knew? Find out who’s a bigger diva: Oprah or Snoop Dog?  This episode settles into a very technical […]

Toby Nunez shares his journey from starving artist (while working on the Ford assembly line making windshield wiper motors) to his first agency gig as an art director.  Today Toby is a highly prolific copywriter at Doner in Detroit.  He still cranks out some pretty twisted artwork on his personal site. Toby tells me that […]

Working with a great editor, like Bill Marmor, ensures your footage will be fully realized into a great spot. Bill explains his process for editing commercials.  We discuss how he finds those magic moments and why he did not like “The Secret Life of Walter Mitty”, which I loved. We also chat about objectivity in […]

This episode will surely invigorate your creative juices! My 5 easy steps get your passion project off the couch and onto the screen. Enough already! I was lucky to have a mentor in Al Burton, a crazy, genius producer that taught me his “10 Steps to Success” in show business.  Sadly, I can only remembered […]

Richie Keen directs hit sitcoms, most recently “New Girl” & “Mixology”. He makes hilarious sketches. (See: Funny Or Die shorts,  “Important Things with Dimitri Martin”). And he’s shot commercials in the former Soviet Union. If it makes him laugh on the page, he’s usually game.  And after directing multiple episodes of “It’s Always Sunny In Philadelphia”, it seems […]

His spots are meticulously executed, while his music videos are wonderfully bizarre. Director Keith Schofield won the prestigious Gold Lion at Cannes and helped define “viral video”. I love that he posts his treatments on his website for all to see, which indirectly influenced me to start this podcast. Hear why… Oh yeah. I need […]

Randy & Jason Sklar are two of my favorite stand up comedians. Together & individually. They’re hilarious comics/actors/podcasters/hosts/writer/producers… and true gentlemen. The brothers just took their maiden voyage into directing with a wickedly funny music video for The Sheepdogs. Relevant to the spot world, the play “Tech” & “Service” in a series of Time Warner […]

I’ve always marveled at how “Rudolph the Red-Nosed Reindeer” was shot. Now straight from the real Island of Misfit Toys, Director Jed Hathaway of Shadow Machine breaks down this intriguing world of stop-motion animation. This episode plays like a crash course in shooting puppets for advertising, as Jed explains how he twisted the Happy Honda […]

In high school, Dan Sheppard knew he wanted to direct funny tv commercials for a living. Today, he is a working comedy director in-demand, churning out funny spots. Listen to his plan that turned the dream into a reality.  Dan is surely one to watch, and I love his stuff. Sign up for my mailing […]

How do you feel when your ideas get lifted? As a comedian, it happened all the time. As a filmmaker, intellectual property rights deliver money I count on; same with my obscure country music publishing. But in the world of commercials, who’s idea is it? My opinion may surprise you. You’ll also enjoy a quick […]

Chuck Meehan hired me for my first real commercial directing gig (a spoof for Kia below), and we’ve been friends & collaborators ever since. We’ve racked up maybe over 75 tv spots together. Chuck coined the term, “The Brady Method”, referring to my patented approach to casting, and he has the most dashing smile in […]

While shooting on location in Missouri, I chat with one of my favorite sound guys, Rich Stobaugh. Recorded with my Tascam DR-07mkII, the interview sounds kind of crappy, making me appreciate the great sound men & women I work with. We also discuss the old-school approach I favor, craft versus art, and learn how I […]

Clifton Collins Jr. is one of my favorite actors, and he’s worked with my favorite directors. Cliff shares the actor’s perspective on being directed.  He’s also an accomplished director of music videos. Check out his Stone Free Productions site for all-things-Clifton. Watch this behind the scenes of his “Gotten” music video with Slash, and see […]

A quickie. Just me rambling about the steps a commercial goes through before the director even starts prepping to shoot it. This is “Respect the Process” is my podcast about commercial filmmaking.

Creative Director/Copywriter T.S. Elliott joins me on “Respect the Process”, a podcast about commercial filmmaking. We talk about our two dozen spots for Eggo Waffles, the rules of elfin magic and the evolution of Tony the Tiger. Behind the “Disguise” from tselliott on Vimeo. EggoMan Making of “Toaster” from tselliott on Vimeo.

“Respect the Process” is a podcast about commercial filmmaking.  Nick Spooner has been directing funny spots for years and I love his work.  Learn how he casts kids, draws his own shooting boards and more.

“Respect the Process” is a phrase film crews have heard me say for years.  Now I share that philosophy with you.  Our first guest is Joe Schaak, a commercial director at Superlounge who’s work I love.  We talk about work relationships, making his Super Bowl spot and those pesky animatics.  Enjoy.