Resource Centre

With so much marketing popping up subtly on our devices - are people actually printing flyers, are they sending one-way sms blasts to their customers? Are the traditional methods of marketing relevant anymore? See omnystudio.com/listener for privacy information.

From January 2015,  all listed companies are to disclose their D&I policies in their annual reports. What policies can companies deploy for a more diverse workforce and a more inclusive environment? Meanwhile, PWC, which has won awards for diversity and inclusion, is of the strong belief that enhancing diversity requires a specific focus or intervention by corporate leadership. See omnyst...

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of promoting their brands, with the fear that if they don’t embrace the internet, or "Big Data," they will fade into obscurity. Tom Doctoroff argues that this frenzy over digital media has created a schism in the marketing world that is hindering brand...

In a bid to elevate mindfulness amongst children aged 3-12 years old, Universal Music has launched the KL Kids Festival, a two-day event packed with music, games, exhibitions, food, and fun activities. We find out why Universal Music is embarking on this initiative and why mindfulness is the quality they've chosen to develop in children. See omnystudio.com/listener for privacy information.

Dr. Soraya kickstarted the juicing movement in Kuala Lumpur with her juice bar, providing healthy alternatives to chain-store coffees and bubble teas. In a short span of time, Boost Juice kiosks have proliferated around the Klang Valley. We speak to this Ernst & Young Nominee for the Woman Entrepreneur of the Year Award about her expansion, branding and future juice-ups. See omnystudio.com/lis...

IRIS Corporation Berhad is a global solutions provider with core expertise in digital identity, business, farming and environmental solutions, while their claim to fame would be pioneering the world’s first electronic passport and national multi-application smart card. We speak to Datuk Tan Say Jim about being nominated for Master Entrepreneur under the Ernst & Young Entrepreneur of the...

This week on Resource Centre we speak to the dynamic individuals who have been nominated for the prestigious Ernst & Young Entrepreneur of the Year Awards, beginning with Dato' Chevy Beh, Founder and Managing Director of Asian Healthcare, who has been nominated for Emerging Entrepreneur of the Year, for work in his previous capacity as Group MD of BP Diagnostics Centre. Having taken the compan...

As the digital and social landscape continues to evolve, change and grow in dynamism, Naga DDB recently held a Hyper Island event toensure staff, clients and partners are all kept up-to-date about the latest trends and developments. We find out more about the developments as well as the future of digital marketing with David Mitchell, CEO of Naga DDB and Jesper Astrom, an expert consultant in digi...

MyIPO has been mandated by the Government with the task of building and developing a vibrant and sustainable Intellectual Property ecosystem as part of the overall government thrust to propel Malaysia into a high income economy. The new woman at the helm is Shamsiah Kamarudin who has announced that MyIPO will be stepping up its effort in ensuring the efficiency of the IP office and driving IP righ...

After a merger and acquisition, what are the chief HR issues to be dealt with? What can be done to ease transitions and what strategies can be deployed to minimise disruption and downtime? See omnystudio.com/listener for privacy information.

With the recent implementation of the Personal Data Protection Act, all private companies regardless of sector will have to adhere to a strict set of guidelines on how to deal with data and the associated risks. How do data protection laws apply to your organisation? What is permissible in relation to staff and customer information and how can you manage potential risks in adherence to the Persona...

All around the world, decision-makers are facing the problem of information overload and this has created less effective and even impulsive processes resulting in bad decisions. The Chartered Institute of Management Accountants recently launched a set of global management accounting principles which can be universally applied. See omnystudio.com/listener for privacy information.

If you’re a KL-ite, you’ll associate The Big Bad Wolf with one of the largest book sales in Malaysia to really offer amazing value finds. What is BookXcess's philosophy? How do they manage to bring Malaysians such good value for books? And what is the competition doing to catch up? See omnystudio.com/listener for privacy information.

Malaysians waste about 800 million kilos of food on a daily basis. The management of this waste would amount to an annual bill of RM1.6 billion. Yet there are people who go hungry to bed each night. OMG has launched OMGCANCOOK, a cookbook, the sales of which have been funding 2 soup kitchens in Malaysia. Now, TGV, with its upmarket Indulge offering has stepped in with more support. We speak to the...

Why is pursuing a legacy important to your brand? How does creating legacy whether it is through CSR, organisational processes or other activities add value to your brand? And how do you go about creating a legacy? See omnystudio.com/listener for privacy information.

If you’re familiar with terms like The Internet of Things, you would have heard of Growth Hacking - a marketing technique developed by technology startups using creativity, analytical thinking, and social metrics to sell products and gain exposure. Neil Patel,  Seattle-based entrepreneur, angel investor, and analytics expert tells us how to growth hack. See omnystudio.com/listener for p...

E-commerce in Malaysia currently accounts for 0.2%  of total retail spend. Singapore stands at 1% while China is at 8%. As the value of e-commerce is expected to reach an amount of USD21.8 billion over the next few years, what are the opportunities in e-commerce, what are the drivers, and how can we get into the game? See omnystudio.com/listener for privacy information.

As companies gear up for global business, trade fairs are the best ways to meet international buyers. However, according to Messe Worldwide, only a very small percentage of Malaysian businesses are prepared to make an impression. What and how do you need to prepare for your global debut? See omnystudio.com/listener for privacy information.

How does presenting a martial arts tournament strengthen a telco's brand? What's the connection and why is it working? See omnystudio.com/listener for privacy information.

What drives the sale of a timepiece or piece of jewellery that costs hundreds of thousands of ringgit? How do these customers shop, what do they expect from customer service and what are the finer points of managing and engaging this audience? See omnystudio.com/listener for privacy information.

Why is innovation so important today? What are the trends driving innovation and what should companies be doing to ride the wave, and prevent disasters if things go wrong? See omnystudio.com/listener for privacy information.

Mention the word “logistics” and most people would probably think of trucks or the shipping of freight at a mundane best. A more textbook definition might be that logistics is the managed movement of resources, goods and/or services. In the 21st century, it is the precise choreography of commerce. DHL tells us about the trends that brought their new 1 million square foot facility into...

With the great focus on social media marketing and the many tools and channels available for digital marketing, many have argued about the death of direct marketing. Top retailers such as Net-aPorter, however, have proven otherwise, perfecting the art of the direct mailer and making exploration of the companies’ products from email to website so transparent, you don't realise you're shopping...

The UN Global Compact reports that 93% of CEO’s worldwide see sustainability as the a key driver for business success, risk mitigation and defending / enhancing brand image. Organisations need to quantifiably demonstrate the value / worth and expected benefits of change delivery around projects and programmes supporting strategic goals. The importance of leveraging organisational capability,...

We speak to three nominees of The Great Women of Our Time Awards, organised by The Malaysian Womens’ Weekly to recognise women with significant contributions to the society at large. See omnystudio.com/listener for privacy information.